Brand Management: Micromax

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Brand Management

MOBILE INDUSTRY

MICROMAX

MICROMAX

PRODUCTS OF MICROMAX

PRODUCT EVOLUTION
:

PRODUCT EVOLUTION…

QUIZ

PRICING STRATEGY
Adopt penetration pricing in the urban market

DATA CARDS, TABLETS & LED

UNIQUE STRATEGIES

SUPPLY CHAIN FOR ALL PRODUCTS
Handset
Manufacturer
(China,
Taiwan, South
Korea)
65
Super Stockist
(up to 5%)
1500
Distributors
(up to 15%)
100000
Retailers
Customer

WHAT’S NEXT

DISTRIBUTION APPROACH

SOURCING AND MANUFACTURING
Plant

DEALER MANAGEMENT

SERVICE CENTERS

RESEARCH AND DEVELOPMENT

PAST CAMPAIGNS & STRATEGIES

CURRENT STRATEGY

MAIN OBJECTIVES

ONLINE PRESENCE

RECOMMENDATIONS

THANK YOU

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Brand Management: Micromax

1. MICROMAX …nothing like anything

2. MOBILE INDUSTRY

5. PRODUCTS OF MICROMAX

6. PRODUCT EVOLUTION :

7. PRODUCT EVOLUTION…

9.

10. PRICING STRATEGY Adopt penetration pricing in the urban market

11. DATA CARDS, TABLETS & LED

12. UNIQUE STRATEGIES

13. SUPPLY CHAIN FOR ALL PRODUCTS Handset Manufacturer (China, Taiwan, South Korea) 65 Super Stockist (up to 5%) 1500 Distributors (up to 15%) 100000 Retailers Customer

14. WHAT’S NEXT

15.

16. DISTRIBUTION APPROACH

17. SOURCING AND MANUFACTURING Plant

18. DEALER MANAGEMENT

19. SERVICE CENTERS

20. RESEARCH AND DEVELOPMENT

21. SWOT ANALYSIS • Increase penetration in urban market • Entry into international markets •Bundling with telecom providers •Increasing competition from local and international players •Replication of business model by competitors •Weak brand image in urban areas •Perception of low quality Chinese •Poor service after sales •Innovative products and features •Low cost •Effective promotion campaigns •Launching of new products in market frequently. •Time to market •Smart distribution S W OT

22. PAST CAMPAIGNS & STRATEGIES

23. PAST BRAND AMBASSADOR

24. CURRENT STRATEGY

25. MAIN OBJECTIVES

26. ONLINE PRESENCE

27.

28. RECOMMENDATIONS

29.