2013 byod mobile index

Samsung Mobile BYOD Index:
Comparing IT and End User Outlooks on Bring Your Own Device

2
Bring Your Own Device –
The New Corporate Norm

3
Welcome to the new world of corporate IT
– Where Bring Your Own Device (BYOD) programs are rapidly becoming commonplace. In fact, as of
December 2012 the majority of companies in the United States now have some form of BYOD program.
The programs range from informal programs to programs with formal policies in place outlining the use
of personally owned mobile devices to access enterprise applications and data.
Yet IT executives and corporate end users are not always in alignment on what defines a good BYOD
program. This report provides a fresh look at the drivers behind the BYOD trend from both perspectives.
The Samsung Mobile BYOD Index is based on a survey of 250 IT decision makers and a complement of
501 employees from a range of mid-sized and larger companies. The survey was conducted on behalf of
Samsung by IDG In November 2012. Complete details on the methodology are available at the end of the
report.
Aligning programs and policies with the needs of both IT executives and end users is a critical step in
creating a successful BYOD program. This report outlines the perspectives of both groups while also
benchmarking the growth of BYOD programs in the United States.

4
05
12
17
21
25
Table of Contents
BYOD Today and Tomorrow
Drivers of BYOD Adoption
BYOD Program Preferences
The Personal Side of BYOD
Research Methodology

6
January 8, 2013 Samsung Mobile BYOD Index: Comparing IT and End User Outlooks on Bring Your Own Device
BYOD Has Gone Mainstream
61% of all companies currently have some form of BYOD
policy in place, with only 15% of companies explicitly
prohibiting use of personal mobile devices:
• 29% have a formal BYOD program
• 31% have an informal program
• 39% do not have a BYOD program
• 24% have no policy (formal or informal) but do not
explicitly prohibit the use of personal mobile devices
• 15% explicitly prohibit the use of personal mobile devices
• There are no differences across company size – in fact the
percentage difference in the implementation of BYOD policies
among small (101-500 employees), mid-sized (501 to 1,000
employees) and large (1,001 or more employees) is, on
average, less than two points across most measures.
“Of companies surveyed with no formal BYOD
policies in place, nearly half (44%) consider the
need to create BYOD policies a high priority.”
15%
24%
31%
29%Have a formal BYOD program
Have an informal BYOD program
Have no policy (formal or informal) but do not
explicitly prohibit the use of personal mobile devices
Prohibit the use of personal mobile devices

7
Companies are Investing in BYOD
Over one-third (39%) of companies with BYOD policies also formally provide
subsidies for the purchase of BYOD devices and almost one-third of companies
additionally informally provide subsidies or reimbursement.
Formally provide
subsidies/reimbursement
Informally provide
No subsidies or reimbursement
Not sure
39%
31%
28%
1% Formally provide
Informally provide
No subsidies or reimbursement
Not sure
39%
31%
28%
1%
BASE: Has BYOD policies regarding mobile devices

8
Looking Ahead
In general, companies are comfortable with the inherent flexibility BYOD programs offer as they
look to include multiple device options and make BYOD a standard company policy.
90%
73%
66%83%
76%
84%
Think that BYOD programs will be the norm for
companies within the next two years
Feel it is at least somewhat likely that their company
will have specifically identified preferred BYOD
operating systems (e.g. iOS, Android, Windows,
Blackberry OS)
Consider it at least somewhat likely that they will
have a pre-approved BYOD device list in place
Consider it at least somewhat likely that they will
have an approved manufacturer list for BYOD devices
in place
Consider it at least somewhat likely that their
company will have expanded its BYOD options
significantly to include multiple device options
Believe their company will have formal BYOD policies
in place (continued or new) within the next two years

9
A Consensus on the Future Move to Mobile – But a Gap on Today’s Use
IT Estimate
IT Estimate*
14%
31%
45%
24%
31%
49%
End Users Report
End Users Report**
End users are adopting mobile devices as their primary
computing device faster than IT decision makers estimate.
Currently, nearly one-quarter (24%) of employees report
that a mobile device is their primary computing device for
work related activities—10% higher than IT decision makers
estimate.
Mobile device is the
primary computing
device
primary computing
device: in two years
primary computing
device: in five years
Looking ahead, both groups have a consensus view on
the move to mobile, but given IT decision makers current
underestimation it is fair to view these as conservative
predictions.
*Mean of best estimate of the percentage of employees who are (or will be) using their mobile
device (smartphone or tablet) as their primary computing device for work-related activities
**At least somewhat agree that “My mobile device will most likely be my primary computing
device for work-related activities”

10
BYOD Policies by Employee Type
Employee types allowed to use their own personal mobile devices (smartphones or
tablets) to access enterprise applications and data
97%
94%
82%
80%
Executive
Leadership
Sales
Non-Executive
Management
Other Line Level or
Support Employees
“Intotal,71%ofcompanieswith
BYOD policies in place extend
the option to all employees.
Only 2% restrict the option to
Executive Leadership.”

11
Reimbursement
Companies that offer
reimbursement as a
matter of policy. This is
one of the few areas where
a significant gap between
small companies (31%) and
large companies (48%)
exists
Do not have a formal
reimbursement policy in
place but report that
subsidies may still be
granted
39% 31%
“52% of companies are currently evaluating/interested in or have
already implemented mobile upgrades and purchase incentives for
BYOD devices as a means to manage IT infrastructure costs.”

12
DriversofBYODAdoption

13
What is driving the creation of BYOD programs? In many respects it comes down to common sense.
Over three-quarters (77%) of employees at least somewhat agreed with the statement that “carrying
separate work and personal phones simply doesn’t make sense.”

14
Security is the Leading Factor – But Not the Only One
IT decision makers report that security is by far the most
significant factor that will have an impact on future BYOD
policies and decision making. After security, increased
workforce mobility is expected to significantly impact BYOD
policy development. But the responses of IT decision
makers also show that BYOD policy development is multi-
faceted and needs to take into account a range of factors.
“48% of IT decision makers
report that, in general, it is
difficult to test and evaluate the
security of mobile devices.”
In fact, every factor regarding the impact of future BYOD
policy development and decision making was rated as an
extremely or very significant factor by a majority of by IT
decision makers.
Percentages represent “Extremely or Very Significant” responses
84%
Security requirements
67%
Increased workforce
mobility
59%
Increases in mobile
device computing power
58%
Executive preference
57%
Employee demand
56%
Cost efficiencies
Factors Impacting Future BYOD Policy Development

15
Increase in Workforce Mobility
As noted previously, after security issues, the expanding mobility of the workforce
is a key factor in the development of BYOD programs. But there are many
dimensions to what the increase in mobility means to the end user.
38%
feel that they would get more
use out of a work tablet than
a work laptop
31%
already feel that their
primary connection to work is
through their mobile device
22%
would be tempted to make a
lateral move to a new company
based solely on the guarantee
of the latest smartphone
throughout their employment

16
BYOD – The Human Factor
Almost three quarters (72%) of IT decision makers see value in BYOD programs as a factor for
attracting or retaining future employees. BYOD programs are also seen as a means to help employees
achieve a better work/life balance.
“End users generally agree with IT decision makers on the benefits
of BYOD programs and work-life balance: 51% also agree that
having a single mobile device helps them balance personal and
work lives.”
72%
47%
49%
47%
55%
BYOD programs will be an important factor in
attracting and retaining future employees
BYOD programs are a cost effective way to
increase employee productivity
Companies without a BYOD program will be
at a competitive disadvantage
Having a single mobile device helps employees
balance personal and work lives
BYOD programs are especially important to
Millennial/GenY employees

18
Factors Driving BYOD Device Decisions Are Not the Same for IT and End Users
Security is the most important factor in determining which mobile devices their company will support for BYOD for both
IT decision makers and their employees, however IT value this factor as a more critical consideration. The availability of
appropriate apps is the consensus second most important factor. However, after these top two factors, hardware features,
price point and carrier flexibility are all more important to employees.
Percent Responding Critical or Very Important
84%
74%
59%
68%
56%
58%
46%
72%
37%
55%
34%
56%
Security - MDM/ encryption capabilities
10%
Appropriate apps are available (e.g., CRM, document editing)
-9%
OS considerations (e.g., Android, Windows, iOS)
-2%
Hardware features/ functionality
-26%
Price point
-18%
Carrier flexibility
-22%
IT
End Users
Difference
+ / -

19
IT and End Users Disagree on Many Factors Regarding BYOD’s Contribution to Increased Productivity
BYOD Program Preferences
Company email integration is the basic cost of entry for
BYOD devices – but after that there is a divergence in
perspectives on how BYOD programs can contribute to
productivity gains.
IT
End Users
Difference
End users more highly value basic web access and
the ability to multi-task and share large files than IT
decision makers who focus more on access to enterprise
applications and underestimate the value of more device
oriented functionality and features relative to end users.
82%
85%
Ability to send/ receive company email
-3%
61%
77%
Online access/ Web search capabilities
-16%
55%
62%
Ability to review and edit documents
-7%
49%
28%
Access to enterprise productivity applications and resources
21%
46%
64%
Ability to multi-task across a variety of functions (e.g. email, document management)
-18%
23%
43%
Ability to share large files
-20%
23%
23%
Ability to digitally sign documents
0%
3%
7%
None of the above
-4%
+ / -

20
End Users Value Price and Security Over Personal Considerations
Bottom line out of pocket cost
considerations are the most critical top
of mind considerations when it comes
to choosing a BYOD program device.
But security is also an important
consideration for the majority of end
users.
Additionally, two-thirds (67%) of end
users want to use their work phone as
a personal phone and about the same
amount (64%) value the ability to sync
contacts between work and mobile
devices.
77%
How much of the monthly carrier fees my company will subsidize or reimburse
72%
How much of the cost of the mobile device my company will subsidize or reimburse
70%
Security features
67%
Ability to use my work phone as a personal phone
66%
Model of smartphone I am allowed to purchase
64%
Ability to sync contacts between work and personal mobile device
60%
Choice of carrier service
60%
Price point
59%
Appropriate apps are available (e.g., CRM, document editing)
“73% of end users with a
work provided smartphone
have it password protected
compared to 49% of
respondents with only a
personal mobile phone.”

22
It is no secret that powerful mobile devices, work and productivity go hand in hand. In fact, our survey
of employees found that 68% already own a smartphone and 41% own a tablet device – both of these
are at levels significantly higher than the adult population in the United States in general.
Just over one-quarter (26%) have smartphones that are provided by their employer. This leaves a
significant number of smartphone owners who have personally paid for their device – which represents
a potential cost savings or productivity boost when they integrated into BYOD programs but also points
to the highly personal nature of these devices.

23
Work Smartphones for Personal Activities
The blurring boundaries of personal and work life extend to respondents mobile devices. In fact, end users report using
their work provided mobile devices for a wide range of personal activities:
68%
Web browsing
64%
Taking and sharing photos
64%
Navigation and maps
60%
Personal email
32%
Playing games
26%
Social networking
22%
Mobile banking
“Only 19% of respondents
indicated that they do not
use their work provided
smartphone for any
personal activities.”

24
The Reliance on Mobile is Personal
Responses from end users asked to choose between
options involving their smartphone illustrate the depth of
the personal connection and reliance upon the device. For
starters, it is a near equal split between the inconveniences
of having your desktop computer die versus having your
smartphone die.
Additionally, 45% of end users would rather have no
smartphone at all versus having to use a personally paid
for smartphone for work related activities – which speaks
to the importance of well-structured BYOD programs that
adequately address reimbursement.
51% 49%Have your smartphone die Have your desktop die
45% Have no smartphone at all
38% A new tablet as a year
end bonus
33% Have separate work and
personal smartphones
29% Share your house key
with a stranger
25% Lose your wallet
55%Choose and pay for your own
work smartphone
62%An extra week of vacation as a
year end bonus
67%Have a single smartphone for
work and personal use
71%Share your smartphone
password with a stranger
75%Lose your smartphone
What Would End Users Prefer?
Tough Choices Illustrate Their Personal Connections with Mobile Devices

26
The survey was fielded online to a total of 262 qualified IT Decision Maker and 501 End User respondents between
November 30, 2012 and December 7, 2012 on behalf of Samsung by IDG.
Sample members received an email message inviting them to participate in the survey. Each sample member received
a unique URL link to access the survey, which they could click on or paste into their browser. Survey respondents were
incentivized with a $250 cash prize.
To qualify to complete the survey, respondents had to meet all of the below qualifications:
Percentages on single-select questions may not sum to 100 percent due to rounding.
IT Decision Makers
• Must be employed full-time
• Must be employed in an organization with 101 or more
employees
• Must be employed in an IT or IT-relation function at their
organization
• Must be employed with a title of Department Head (VP,
Director) or higher
• Must have a primary residence in the United States
End Users
• Must be employed full-time
• Must be employed in an organization with 101 or
more employees
• Must NOT be employed in an IT or IT-relation function
at their organization
• Must be 18 years of age or older
• Must have a primary residence in the United States

27
IT Decision Maker Respondent Profile
5,001 or more
Number of Employees
Mean number of employees: 2,052
1,001 to 5,000
501 to 1,000
101 to 500
24%
19%
19%
37%
19%
Department Head
(VP, Director)
C-Level/Senior
Executive Management
(CIO, CTO, EVP, SVP)
Title
29%
71%

28
End User Respondent Profile
5,001 or more
Number of Employees
Mean number of employees: 2,234
1,001 to 5,000
501 to 1,000
101 to 500
28%
18%
32%
22%
Non-Management Staff
Non-Executive Management (Manager)
Department Head (VP, Director)
Non-Executive Sales
C-Level/Senior Executive Management
(CIO, CTO, EVP, SVP)
CEO/President
Title
53%
23%
15%
4%
4%
<1%

2013 byod mobile index

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à 2013 byod mobile index

Similaire à 2013 byod mobile index (20)

Plus de Prayukth K V

Plus de Prayukth K V (20)

Dernier

Dernier (20)

2013 byod mobile index