Social Media Trends In 2013 And Beyond shares insights into how marketers and businesses are using social media marketing in coming years

1. Social Media Trends
Janak Mehta
Co-founder & CEO
PR Easy
www.PReasy.com
@janakmehta
www.facebook.com/janakmehta

2. Social Media in 2013

3. Humanization of Brand
• Your personality is the secret sauce in your
business
• Be authentic. Be real. Be sincere. Be caring.
• Gary Vaynerchuck
Image source: shopify.com

4. Increase In Social Usage

5. Visual Content
• Facebook posts with images get 35% more
engagement
• Pinterest
– Mashable Changes it’s look
• Infographics (Visual story
with data)
• Facebook Acquired
Instagram for a Billion $
Image source: jeffbullas.com

6. Email Lives On
• Still will be integral part of marketing mix
• Personalized, relevant, and targeted based on
real-time data.
• Segmenting your list would be critical
• Buying email list will become less used
practice

7. Social Commerce
• 47% percent of Facebook users would like
more shopping opportunities on Facebook!
• 76% of marketers plan to use Facebook
for ‘social commerce’ initiatives
• Payvment, Ecwid
data source: social commerce today
Image source: bluefountainmedia

8. What’s Your Klout
• Social Influence
– Klout
– PeerIndex
– Kred
• Disconnect between Online & Offline
Influence
• Social Data and consumer preference will be
be added to CRM (Social CRM)

9. Merging Of SEO & Social
• Social Signals are Key In Google’s Algorithm
Image source: Mashable

10. Social activity
correlates well
with Google
rankings.

11. Increase Social Ad Spending

12. Measuring ROI: Top Challenge

13. Wanted: A Marketing
Technologist (or Scientist)
• Convergence of Marketing + Technology +
Data
• Marketing Departments will take matter in
their own hands
– iPhone/Android App development
– Social App Development
– Wordpress
• Marketers becoming good at Analysis