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Phi.sh/$oCiaL:
The Phishing Landscape
through Short URLs
Sidharth Chhabra*, Anupama Aggarwal†,
Fabricio Benevenuto‡, Ponnurangam Kumaraguru†
*Delhi College of Engineering, †IIIT-Delhi, †Federal University of Ouro Preto

1
Motivation

2
3
4
Phishing via Short URLs

5
• Most popular - June 2010 - January 2011 *
• Most abused URL shortener
• 23.48% of short URL services
*
6

http://techblog.avira.com/en/
Research Aim

7
Analysis of Phishing Tweets containing Bitly

•
•
•

How is Bitly used by Phishers?
Who is Targeted ?
Which Locations are Affected ?

8
System Architecture

9
Data Collection

Is a
URL Time
Phish

Is
Up

10
Data Collection
Phishing

Is a
URL Time
Phish

Is
Up

URLs

10
Data Collection
Phishing

Is a
URL Time
Phish

Is
Up

URLs

10
Data Collection
Phishing

Is a
URL Time
Phish

Is
Up

Short

URLs

URLs

10
Data Collection

Filtering
Phishing

Is a
URL Time
Phish

Is
Up

Short

URLs

URLs

10

Lookup API
Long Short Created
URL URL
by
Data Collection

Filtering
Phishing

Is a
URL Time
Phish

Is
Up

Short

URLs

URLs

Lookup API
Long Short Created
URL URL
by

Analysis

Brand Analysis

Temporal Analysis
Referral Analysis

Geographical
Analysis

Behavioral
Text Analysis
Analysis

10

Network
Analysis
Dataset
1 January - 31 December, 2010
Vote if Phishing
Yes

Unknown

Yes
Online

No

11,081

392

1,234

No

1,02,175

5,991

68,731

Unknown

4,863

523

795

11
Dataset
1 January - 31 December, 2010
Vote if Phishing
Yes

Unknown

Yes
Online

No

11,081

392

1,234

No

1,02,175

5,991

68,731

Unknown

4,863

523

795

11
Dataset
•

990 public Twitter users who posted phish
tweets

•

864 user accounts present at the time of
analysis

•

2000 past tweets for each of 516 users

12
Results

13
For 50% URLs, Space Gain < 37%
14
Social Network Websites targeted
15
213 inorganic

516
Twitter
users

303 organic

Phish activity is majorly automated
16
213 inorganic
153 compromised

516
Twitter
users

303 organic
150 legitimate
Phish activity is majorly automated
16
Sparse Network, High Reciprocity
17
Brazil is most targeted followed by US and Canada

18
Limitations

19
• Reliance on PhishTank
• 90% URLs offline when voted
• Small number of active voters

20
Conclusion

21
• URLs shorteners used to hide identity
• Change in landscape of phishing - OSNs target
• Phishing activity is automated
• Lack of phishing communities
• Brazil had highest phish URL clickthrough
22
Future Work

23
• Analyze the use of URL shorteners like
goo.gl, tinyurl etc.

• Develop an algorithm to detect phishing on
Twitter

24
Thank You !
http://precog.iiitd.edu.in
25
For any other information, please write to
pk@iiitd.ac.in
precog.iiitd.edu.in

26

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Phi.sh/$oCiaL: The Phishing Landscape through Short URLs