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- 1. NEW PRODUCT LAUNCH FOR KIDS IN RURAL INDIA
- 11. RAW MATERIAL India Wheat Production - top five states State 5yr* Avg. Prod % Uttar Pradesh 34.6% Punjab 20.7% Haryana 11.5% Madhya Pradesh 10.6% Rajasthan 8.7% *Years 1994 - 1998 2007/2009 season India produced 70,780,000 tons 2009/2010 season India produced 66,350,000 tons
- 12. Marketing Mix
- 13. Product Type BISCUIT Features GOLU SNACKS is a Fun Time Snack manufacturing of biscuits which will be produced and marketed by the “ Tinee Minee Agro Industries Ltd .” PLC Our product lie in introduction period Identification Brand Name – Golu snacks
- 14. Our Product
- 17. Cheese Biscuits.
- 18. Milk Biscuits.
- 19. Bhel Biscuits.
- 20. Badam & Cashew Biscuits.
- 25. Pricing model. Name Gms Price Flavor Golu Snacks 60, 150, 250 5, 12, 20 Milk Biscuits Golu Snacks 60, 150, 250 5, 15, 22 Almond & Cashew Biscuits. Golu Snacks 60, 150, 250 5, 10, 15 Bhel Biscuits. Golu Snacks 60, 150, 200 5, 12,18 Cheese Biscuits. Golu Snacks 60, 150, 200 5, 10, 15 Namkeen Biscuits.
- 28. RS- 5/- AB PURA INDIA KHAYEGAA
- 33. Psychographic variables Personality yes Need yes Value Yes Attitude no
- 45. SWOT Analysis
- 46. Competitor
- 47. CSR ACTIVITY
- 50. THANK YOU ALL…