The Marketing Concept and Process Lecture Explained
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The document discusses various concepts related to marketing including: 1) The marketing concept focuses on customer satisfaction at a profit through understanding customer needs. 2) Marketing myopia occurs when firms have a narrow view of their business based on their products instead of customer needs. 3) Firms can suffer from different types of marketing myopia depending on how they define themselves and their business environment. 4) CRM aims to build and maintain profitable customer relationships through superior customer value and satisfaction.
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The Marketing Concept and Process Lecture Explained
- 1. The Marketing Concept and Process Lecture 1 18 Nov. 2004
- 11. The Marketing Concept: What It Is and What It Is Not … .customers are not necessarily good sources of information about their needs a decade from now… … sometimes customers have to learn about new technologies, beliefs, and ways of behaving…
- 19. The Marketing Myopia Customer orientation has also been considered as a type of marketing myopia .
- 22. The Marketing Myopia The marketing myopia described by Levitt has also evolved into a planning myopia …
- 25. The Marketing Myopia The marketing myopia to the world market