Travel Bug Photo Contest is an online photography contest which was campaigned by Prelude Digital for The World Backwaters resort, Kerala

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@Prelude_Digital
Travel Bug Photo Contest for
The World Backwaters
24th Feb – 3rd March, 2014

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Contest Details
This campaign was initiated as a national level Travel Photography
contest wherein the participants were required to submit entries based on
3 themes, namely: Nature, People & Food.
As Photography is one of the buzzword these days, so this contest was
the most suitable way to involve a large number of audience

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Execution
•An interactive Profile designed to appeal the visitors
•Facebook Application including fan gate, used to get user database and also to
enhance the fan base
•Posting good quality theme based pictures and appropriate statuses on a regular
basis
•Promoting of contest through timely ads in order to reach maximum audience

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Profile

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Application

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Promotion through Theme Based Posts

7. Travel
NatureFood

8. Brief Caption
75 LIKES

9. Travel related post
58 LIKES
4 SHARES

10. Ads
Performance Review
Ad Preview
Target Audience
Ads

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Results / Statistics

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Overview
The overall review from the start to the end of the contest

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Page Likes
LIKES on Feb 24:
6681
LIKES on March 3:
8018

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Post Engagement
5210 people reached
182 Likes
6 Shares
168 Photo views

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4588 people reached
119 Likes
17 Shares
145 Photo views

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Conclusion
The contest received some great responses with participants uploading
some really amazing entries.
Moreover entries were received from varied regions of India which
helped in making the contest a diversified one.
The engagement strategy included liking the page before participating
which greatly leveraged the user base

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Agency Detail
We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple
City-Bhubaneswar” situated in Odisha. We are a bunch of creative, quirky, stylish
people with a strong inclination towards “Social Media”. A digital media team having
a natural flair for design & strategy. With our team of maverick designers, we create
online destinations that speak volumes for the brand associated .
Our Services include:
•Social Media Marketing
•SEO & Analytics
•Website Designing
•Advertising Campaigns & App Development
•Humanizing brands

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We would love to meet you and explore opportunities together
Contact : Pratik : +91 7381088846
pratik@preludelive.com
@Prelude_Digital /PreludeDigital
THANK YOU 