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3/17/2015Consumer spending on food
1
RESEARCH PROPOSAL
ON
CONSUMER SPENDING ON FOOD
Research Objective & Methodology
3/17/2015Consumer spending on food
2
 RESEARCH OBJECTIVE:
 To know the consumer spending behavior with respect to inflation on different
products
 RESEARCH METHODOLOGY:
 Primary data : Questionnaire (60 respondents from different occupation of
ahmedabad)
 Secondary data: 6 Literature review
ANALYSIS & FINDINGS
3/17/2015Consumer spending on food
3
 Demographics :
 Age
 Occupation
 Household income
 More spending on sector
 Spending on food
ANALYSIS & FINDINGS . . .
3/17/2015Consumer spending on food
4
 Spending on fast food
 Number of visits on fast food
 Reason of eating outside over home cooked food
 Consumer get attracted to cheaper foods
 Consumption of food decreases when price increases
3/17/2015Consumer spending on food
5
CONCLUSION

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Research on consumer spending on food

  • 1. P R E R N A V E R M A ( 1 0 2 ) K U N A L R A V A L ( 7 6 ) 3/17/2015Consumer spending on food 1 RESEARCH PROPOSAL ON CONSUMER SPENDING ON FOOD
  • 2. Research Objective & Methodology 3/17/2015Consumer spending on food 2  RESEARCH OBJECTIVE:  To know the consumer spending behavior with respect to inflation on different products  RESEARCH METHODOLOGY:  Primary data : Questionnaire (60 respondents from different occupation of ahmedabad)  Secondary data: 6 Literature review
  • 3. ANALYSIS & FINDINGS 3/17/2015Consumer spending on food 3  Demographics :  Age  Occupation  Household income  More spending on sector  Spending on food
  • 4. ANALYSIS & FINDINGS . . . 3/17/2015Consumer spending on food 4  Spending on fast food  Number of visits on fast food  Reason of eating outside over home cooked food  Consumer get attracted to cheaper foods  Consumption of food decreases when price increases
  • 5. 3/17/2015Consumer spending on food 5 CONCLUSION