How to write an Executive Summary

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Tips on how to write an executive summary. Nothing ground breaking here, just a quick cheatsheet on how to write a compelling summary for your start-up

Business Technologie

Executive Summary
Madrid
Mayo 2013
Alex Barrera (@abarrera)
http://www.press42.com

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
2-3

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not a summary of the plan

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not random facts

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not the ultimate document

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
First peak

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Grab
Problem
Solution
Market
Competitive Advantage
Business Model
Team
Financial Projections
Current state
Financial requirements

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The Grab
Summary within summary
Why are you the next Google?

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Haz Problem?
PAIN
Value Proposition

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Solution

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Market
Segmentation
Size
Growth
Dynamics

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Competitive advantage

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Business Model

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The team

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial projections
Sales
Income (key drivers)
Costs (headcount)
Cash flow
IRR

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Current milestones

http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial requirements

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