Architectural design project project 1b brief august 2016

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Center for Architecture Studies in Southeast Asia (MASSA)
Bachelor of Science (Honours) in Architecture
Module: Architectural Design Project (ARC 60108)
_______________________________________________________________________
Sustaining Humanities
Project 1b: Design Strategy Proposal
Assessments Type Learning
outcomes
Marks Presentation Submission
Project 1b:
Design Strategy
Proposal
(including
environmental
strategies
Individual 3 (refer to module
outline)
20%
Butter paper pin-
up & draft report
Week 8
Introduction
A more detailed and finalized Project Brief will be developed on this part of the project (Project
1b), second stage of the 3 part project.
Student in this phase of design students will be taking the information’s gathered and through the
fields of survey they will create 2-3 or several options for consideration. They will study, analyse
and further develop these ideas and options through the use of sketches, diagrams and study
models to visualize different routes and approaches to the project.
Image: Design Strategy Diagram-MVRDV-led alliance transformation, Mexico

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Drawings will be loose, drawn to scale, may do free hand or drafted. Use roll of tracing paper,
butter paper to show schemes and conceptual studies of site and spaces, form studies and
approach (elevation, section, axonometric view, and perspective view and study models).
Concept drawings implies an idea or range of ideas, development, approach concept,
developmental approach and design intent. Concept should grapple real issues, site, restrictions,
parameters, urban context and encapsulate the principles of the design scheme. Exploration is
important and never a ‘Eureka’ where the singe initial idea resolved every aspect: organizational,
programmatic, technical, financial, social and contextual are to be considered.
Students are expected to have read the pertinent design guidelines based on UBBL, fire safety
regulation and the Putra Jaya guidelines. Design strategies should incorporate the structural logic
and understanding (plans to show columns, sections to show beams and slab); environmental
considerations likewise are to be indicated.
Objectives of Project
 To develop a design strategy (to the level of sketch design phase) for your proposed
project
Learning Outcomes of this Project
 Produce a formal architectural design strategy that response to the proposed brief
Tasks - Methodology
Building on design brief and pre-analysis of context, user and programme presented in Project 1a,
design a building that delivers a strong relationship to place, people and time. It is imperative for
your design to be environmentally sustainable and be knowledgeable of the materials, services
and construction systems employed in the building, while adhering in principle to regulatory by-
laws (UBBL) and fire regulation. The building must be no larger than 2,000 sq.mts. and no lesser
than 1,800sq.mts. built in minimum of 3 levels but not higher than 5 levels which includes at the
covered circulation.
As a guide to specific use, the final building should take into account the following, with
approximate percentages to be used as a guide:
• 3-5% Services/core (lift, fire safety apparatus, pipe, M&E room, waste disposal etc.)
• 3-5 % staff accommodation (if necessary, depending on programme)
• 15% administrative space (offices, storage, file/supplies room, etc.)
• 20% circulation (halls, corridors, stairs, ramps, lobbies, etc.)
• 25% public space (restaurants, shops, library, toilets, MPH)
• 30% programme-specific space (eg. classrooms, kitchens, lecture halls, etc.)
The building should also allow for a minimum of car-park spaces (refer to UBBL and Putra Jaya
guidelines/requirements, roughly 18-20 slots) and a loading/unloading space for a minimum of 2
trucks. Your scheme must also provide for a proper drop off zone for your user. Appropriate
landscape space should also be included.

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Task
For your chosen site and programme, produce a formal architectural design strategy in response
your proposed project.
1. The design should explore and express your position in architecture, and synthesize
issues relating to programme, user, site and other regulatory requirements.
2. Consider and include expanded aspects of design development in tandem with the design
of spaces, e.g. regulatory requirements, fire safety, materials, construction/buildability,
sustainability, feasibility and other relevant considerations, wherever possible, integrating
their development to produce a richer, more multi-layered design.
3. The design should adhere to the architectural design theme: ‘Discovering and establishing
Malaysian identity in the contemporary architectural design’.
Submission Requirements
Interim Submission+presentation
 Project Brief/programme and position
 Butter paper pin up and design process (models, diagrams, etc) that illustrates your design
thinking and exploration. Drawings of plans, sections and elevations must be scaled
(1:200) and legible.
Final Project 1b submission+presentation
 Butter paper pin up and design process (models, diagrams, etc) that illustrates your design
thinking and exploration. Drawings of plans, sections and elevations must be scaled
(1:200) and legible.
 Design Narrative texts + diagram: To submit a chronological sequence of images which
display effectively and simply the key design decisions / actions you have proposed in
your respective design. You decide upon the representation approach best suited to the
thematic/position of your proposal; however the sequence of images must have a level of
consistency in order to explain your design narrative successfully. Your diagrams must
have appropriate labelling / annotation and if necessary a legend. It is expected that these
images will form part of your Final Pin Up during your respective end of semester
presentations. Refer to: David Adjaye and/or Bjarke Ingels diagrams for reference.
 A draft report in A3 landscape format outlining the following:
1) Introduction (Your project brief/programme and your position)
2) Environmental & contextual (site) response of the proposed design
3) Precedent studies relating to your proposed building typology/programme

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Marking criteria
Assessment criteria for each of the three aspects will be graded based on:
Marking Criteria
Marks%
FAIL
(F)
POOR
(D-,D,D+)
PASS
(C)
SATISFACTORY
(C+,B-)
GOOD
(B,B+)
VERYGOOD
(A-)
EXCELLENT
(A)
COMMENTS
These will be assessed via
the following: 20%
0-7.9
8-9.9
10-10.9
11-12.9
13-14.9
15-15.9
16-20
Design Narrative
Programme Brief and
Exploration Ability to explore
architectural position/ideas
into design.
___/20%
Contextual and
Programmatic responses
Site, culture, urban,
environmental, solar, wind and
others.
___/30%
___/30%
Approach within the Design
Theme. Form and spatial
concept, material selection,
others.
Communication of your
work. Loose sketches,
conceptual drawings+
diagrams.
`
___/20%
Total (Over-all)
0-39
40-49
50-54
55-64
65-74
75-79
80-100
/100
Suggested References
1. Allison, P. David Adjaya, Making Public Buildings. London: Thames & Hudson
2. Baker, G. 1989. Design Strategies In Architecture (2nd
Ed.). New York: Van Nostrand
Reinhold.
3. Hertzberger, H. 1991. Lessons For Students In Architecture. Rotterdam: 010 Publishers.
4. Ligtelijn, V. 1999. Aldo Van Eyck Works. (1995 Ed.). The Netherlands: Thoth Publisher.
5. Allen, E.,2007 The Architect’s Studio Comparison: Rules of Thumbs for Preliminary
Design (6th
Ed.): Wiley
6. LaGro Jr.J.A.,2001 Site Analysis: linking program and concept in land planning and
design, New York: Wiley
7. Clark,R. & Pause, M. 2012, Precedents in Architecture Analytical Diagrams, Fomative
Ideas and Partis (4th
Ed.), Hoboken N.J: John

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Timeline and Schedule
Week 4 : Research on Design Precedents
(Look into: related project, modern Malaysian architecture and design)
Site planning strategy + spatial programming
Week 5 : Design Exploration + Architecture Tectonics
Spatial planning + Form Studies
Week 6 : Interim Presentation
Design exploration
Week 7 : Design exploration + Finalization
Week 8 : Presentation of Project 1b: Design strategies
(Including environmental strategies)
Refer to module outline for the detailed activities, tutorials
and suggested reference and readings.
Submission Date and Guidelines
Interim Presentation : Thursday, 6 October 2016 (WEEK 6)
Individual presentation : 10-15 minutes each to present their work
Project 1b Final : Tuesday, 18 October 2016 (WEEK 8)
Individual presentation : 10-15 minutes each to present their work
Prepared by: Checked by: Approved by:
Ar.Prince Favis Isip Dr. Veronica Ng /
Mohd Adib Ramli
……………………………. ……………………………. …………………………….
Date: Date: Date:
Email: princefavis.isip@taylors.edu.my Stream Coordinator Deputy Dean/PD
Office No.: +60 3 5629 5395 (Design Studio/Studies)
Office Location: Academic Suite C5
Remarks:
1. The Scheme of Work is to be distributed to the students in the first week of the semester.
2. Any changes to the Scheme of Work shall be communicated (in writing) to the Programme Director and the
approved revised version must be communicated to the students