Prezentacja została przygotowana podczas warsztatów praktycznych w Plymouth przez uczniów drugiej klasy kierunku technik organizacji reklamy

1. Cup of Art Ltd.

2. Overview of the Company
Vision Mission Values
To promote aspiring
artists, create an artists’
community and serve
the best hot drinks.
Monthly exhibitions,
organising art events
including poetry nights
and offering coffee and
fancy tea.
Aspiring artists,
accessible art, good
coffee.

3. Market Research

4. Customers
• Women 23+
• Live in Olsztyn
• People who value beauty and art
• Middle income
• Artists
Potential customers
• Students

5. Competitors
• Three coffee shops
• Art galleries in old town

6. SWOT
Strengths Weaknesses
There is no similar place in Olsztyn.
We can always sell coffee if people
will not buy art.
Perfect place for cultural events.
Very good location – near city centre.
People will come only to buy a coffee
and not to view exhibitions (only
coffee will matter).
Opportunities Threats
Olsztynskie Lato Artystyczne –
perfect time to advertise our gallery.
Art is cool.
Art High School can always provide
us with different kinds of art to
exhibit.
An international coffee shop will
appear in Olsztyn .
Coffee can be seen as unhealthy.

7. Budget
Expected annual turnover
350.000 zl = £70.000
40.000 zl = £8. 000
Funding from
European Union to
start our business.
inside decorations
- 10.000 zl
rent - 9.200 zl
other stuff 3.000 zl
barista course
2.700 zl

8. Social Media
• Our company has Facebook and Instagram account to
advertise our coffee, fancy tea and tasty snacks.
• We want to show our customers paintings which we have
in gallery. We want to inform people about new
exhibitions.
• We have SnapTag for our gallery on Snapchat.
• We do not have a website, because it absorbs a lot of
money and time. We do not sell anything online.

10. Visualisation

11. Other Advertising
• Loyalty card
• Posters, flyers (mostly on OLA)
• 15% discount for students

12. Thank you for your attention