Tips and ideas to help market and promote yourself.

1. How to Market
and
Promote Yourself

2. We Are All Marketers
 Whether you recognize it or not you are
marketing yourself everyday
 If you want to help as many people as you can,
marketing is key
 If you want your clinic to be known as a CENTRE
of EXCELLENCE, marketing will have to play a
big role

3. Find Your Purpose
 Why are you in your profession?
 What motivates and drives you to work in your
field?
 Why you do something is just
as important as how you do it?

4. Do You Have
Written Career Goals?

5. Change In Mindset
 Stop thinking of yourself as an EMPLOYEE
 Instead, think of yourself as a BUSINESS that
you want to market – Shift to Entrepreneurial
Attitude

6. Change In Mindset
 Talent and education will no longer guarantee
success
- lots of people with talent and education
 Key to success - ability to market & promote
yourself

7. Change In Mindset
 Not suggesting that talent and education is not
important
 If no one is AWARE of your education and talent
how will you help people and earn a living?
 This is why MARKETING YOURSELF
is so IMPORTANT

8. What’s Your Value?
 How are you going to make yourself more
valuable to your patients & to the clinic?
 What makes you different/unique from other
people in your field?
 What BENEFITS do you offer to make
yourself standout?
ADDED VALUE to patients lives

9. Professional Image
 Think of yourself as a PRODUCT
 How will you package yourself?
(dress, talk, act, expertise)
 What do you want to
be known for, how do you want
to be perceived by your piers and the public?

10. 7 Things You Can
Do to Market
Yourself

11. #1 Become An Expert

12. Experts Attract Attention
 Pick a subject area and study it to become an
expert
 Market and Promote your expert knowledge
 Provide informative, educational information

13. #2 Public Speaking

14. Great Way To Get Noticed
 Showcase your knowledge and expertise
 Effective at building your credibility &
professional image
 Talk to High school teams, community
groups, organizations, business assoc.

15. #3 Networking

16. Join
Groups/Organizations
 Research & make a list of groups you can join
 Focus on groups whose members you want to
offer your services to or showcase your
expertise

17. #4 Community
Involvement

18. Volunteering
 Charity events, community clubs, local teams,
board member
 Seek out opportunities to volunteer

19. #5 Social Media

20. #6 Ask for Referrals

21. Referral Sources
 Friends, family, past patients
 Centre of Influence (i.e. Doctors, Dentists, other
medical professionals

22. #7 Build a Database

23. Collect
Contact Info
 Name, phone #, email address, birthdays,
occupation, sports/hobbies
 ACT, OUTLOOK, PLAXO.com,
EXCEL, ACCESS

24. Conclusion
 Practice “LIFE –LONG LEARNING”
 Make a commitment to continually improve your
skills and knowledge
 Adapt a Marketing Mindset

25. Resources
Books
1. Secrets of Power Marketing
2. Think and Grow Rich
3. Duct Tape Marketing
www.Blogger.com
www.WordPress.org
www.MarketingCoaching.ca

26. Thank You!