3.  About the Industry
 Significance
 Information about Gold
 Moulding Process
 Artificial Jewellery
 Gemstones
 Main markets
 Associations
 Recommendations

4.  Industry operating as a Cottage industry
 Structure – mostly family owned
businesses and Karkhanas
 Karachi is the hub
 Light Weight Jewellery- Italian preferred
 Heavy Jewellery- Pakistani and Indian
preferred

5. Employment and GDP contribution:
 There’s been no consensus conducted for this
sector but by a rough estimate we can make a
guess that if alone in saddar there are 10,000
workshops which employ minimum 5-6 workers
each, it makes up a rough total of around a
lakh workers in Karkhana’s alone in Saddar,
whereas the 70-80 jewelry showrooms in
Saddar employ minimum 7-8 workers per shop
which makes up a rough total of around 700
employs. So the total employment level and
GDP contribution must be a handsome figure.

6. PURPOSES
 Investments
 Traditions and values
CONSUMPTION
 Pakistan is the 8th largest consumer in
the world

7.  There are four types of precious gold
metals:
 Yellow Gold
 Palladium Gold
 Platinum Gold
 White Gold
 Ivory (Hathi dant) is considered the gold of
Africa; it is not of equal worth as gold but is
considered a precious jewelry ornament
and is usually bought for souvenir or
collection purposes.

8.  Yellow Gold:
 Yellow Gold is the most used type of
gold over the world. It has traditional
importance over the sub-continent
region.
 Platinum Gold:
 Platinum Gold is the most expensive gold
type over the world. It is used in planes. It
is found in South Africa.

9.  Raw Material:
 The purest form of gold is 24 karat. It is the softest form Gold.
 24 karat gold is available in the form of Swiss gold bars (made
in Switzerland), mainly used for investment, saving and
business purposes.
 There are many other form of gold available e.g. 14 k, 16 k, 18
k, 21 k, 22 k etc. depending on the percentage of impurities
added.
 Silver and copper are added as Impurities to Gold.
 Impurities are added to gold to make it hard solid to give it
different designs.

10.  Rate of Gold
 The rate of gold is fluctuated by the
fluctuations in the prices of dollar and oil.
 Today’s Gold Price:
 10 gm. (22 k) = Rs.42852/-
 Standard Measurement Units of Gold
 A Gold Analyst is called “sonar”
 1 Ratti = 0.1215 mg.
 1 Masha (gm.) = 1000 mg.
 1 Tola = 96 Ratti = 11.664 gm.

11.  The international key players in the
gambling of gold reserves and
determination of gold prices are US and
China.

12.  Machine designs – Low Labor
 Handmade designs – Labor Intensive
 Popular Gold Designs Over Sub-Continent Region
 Asian
 European
 Dubai
 Indian
 Dehlivi
 Culcuttai
 Madrasi
 Hyderabadi
 Jaipur

13.  Katak
 Katak casting
 Sada kari
 Meena kari
 Jarao
 Thapa – Okkas
 Dye
 Polki
 Diamond Polki

14.  International competition in the market
 ARY
 Our Edge in International Market
 Bangles
 Stone work (Jarao)

15. •Designing
Step 1
•Creating
Prototype
Step 2 •Casting
Step 3
•Metal
Insertion
Step 4 •Stone Setting
Step 5
•Bench Work
Step 6
PROCESS

17.  The history to the trend of artificial jewelry in Pakistan dates back to
2001, when the prices of gold reached record breaking heights due
to increasing gold demand and currency devaluation all over the
world.
 Due to the above stated facts gold rates and inflation reached to
such heights that it became out of the purchasing power of the
Pakistani masses. The goldsmiths went out of business. That’s when
the gold workers switched to imitation jewelry. Now the masses were
out of purchasing power and they started getting gold like designs,
quality and fineness in artificial jewelry so the trend of imitation
jewelry was introduced.
 This trend has been at its peak during the period from 2001 to 2012.
At recent the markets have been seeing low prices of gold and in
return a good turnover has been recorded in gold purchases. The
increase in turnover was much welcomed by the goldsmiths and
jewelers. Many of them mentioned that the sector grows when the
gold prices are down and they pray that may the gold prices fall
and maintain low.

18. US
31%
Hong
Kong
11%
German
y
8%
U.A.E
16%
United
Kingdom
11%
Thailand
7%
Other
16%
Main Importers of Gems from Pakistan
(2010-11)
U.A.E.
63%
UK
.925%
US
.922%
Canada
.459%
German
y
.037%
Other
35%
Major Importers of Jewellery from Pakistan
(2010-11)

19.  In view of enormous rise in gold
prices, artificial jewellery markets in
Pakistan are witnessing a boom. Artificial
jewellery is becoming more attractive for
women, as it is inexpensive with variety
of designs and colours. A significant drop
in the sales has been observed in the
yellow metal for the past few years.

20.  A shopkeeper in Gulf Market in
Islamabad said, “The core factor behind
the rise of artificial jewellery is reduction
in the purchasing-power of the
customers, who cannot afford to buy
gold.” It is cheap, safe and in
fashion, and women feel secure to wear
artificial jewellery instead of gold
ornaments, he added.

21.  Crafting of artificial jewellery has
become an industry as thousands of
people are earning their livelihood from
this sector. Increase in the demand for
artificial jewellery has also resulted in the
rise in its prices. According to
traders, artificial sets are even being
bought for wedding purposes. Heavy
bridal sets are very much in demand.

22.  A normal artificial set can be made of
silver, 18 carat gold or of brass, copper, 2
per cent silver, semi-precious and
artificial stones. One heavy bridal set
usually costs Rs20,000-35,000 on
average, said Salman Sher, a gold
dealer at Gulf Market.

23.  Dealers and traders import artificial
jewellery from India and China. The material
coming from China is cheaper because of
comparatively less transportation cost.
 “We do not import jewellery directly from
India. Rather we do it via Dubai, which
increases transportation cost,” said an
artificial jewellery dealer.
 “A set that previously cost Rs250 in
retail, now costs us Rs350 in wholesale and
we have to sell it for Rs450,” he added.

24. Gemstones in Pakistan

26. What is Pakistan’s edge in terms of the gems found?
•Emeralds excavated from Swat Valley rank amongst the best
in the world. Their colour, with a pure verdant hue and a high
degree of transparency, is comparable to high quality
Columbian emeralds.
•Topaz from Katlang is believed to be equivalent in quality to
those
found in Brazil. Peridots coming from Sput Kohistan are
considered
to be the best in the international market.
•The most extensive ruby deposits are located in Hunza
Valley. Ruby produced from here ranges in colour from light
to deep red. Other
major potential areas of ruby are located at Azad Jammu &
Kashmir, Hazara and Dir.
•World class crystals of minerals like bastnaesite, brookite,
xenotine and other rare minerals, make Pakistan unique in
the international markets.

27. Pakistan currently has 146 geologists, 18 geophysicists, 25 drilling engineers and 7 photogrammetrists
among specialists for geological surveys. Due to the shortage of such specialists a vast area of Pakistan
still has to be surveyed for precious minerals.
Pakistan has untapped reserves of some of the
most rarest and valuable stones in the world.
Like the deep green emerald found in Swat
valley and pink Topaz found in Khyber
Pakhtunkhwa (Mardan District). Due to their
rarity these stones have a high demand
internationally.

28. Export Promotion Bureau is
undertaking the “Dazzle
Park” project in Karachi. The
project which had its
foundation stone laid in
March 2013 is said to boost
import and export logistics
and minimize costs. Since it
is situated near the Jinnah
International Airport with
opportunities for
midstream, upstream and
downstream industries. It
aims to process precious
and semi-precious stones
and enables export of these
to internationally certified
standards in either cut or
polished form or studded in
jewelry and gold jewelry

29. Even though Pakistan’s mineral sector contributes less
than 1 % to the GDP but now production of sixty large
to medium scale commodities had started. At
independence only six mineral commodities were
mined extensively
(salt, coal, sulphur, gypsum, limestone and chromite)

30. The Province of Balochistan and the Gem Industry
Vast natural reserves found in Khyber Pakhtoonkhwa and
Balochistan can bring about economic well being in
terrorist prone areas. And Pakistan has a whole, can
benefit from a more positive image. Mineral sector
contributes less than 1 % to the GDP there fore the
potential for growth is enormous.
These areas due to the ragged terrain and lack of
resources for labor and mining Furthermore it is negatively
affected by the growing ethnic and sectarian violence.

31. Problems faced :
• In Pakistan, gems used in
exportable studded
jewellery are not counted
in the export of gems
•Lack of mining and
financing resources in
areas like Balochistan
•No representation in
policymaking circles
according to a Trade
Development Authority of
Pakistan (TDAP official
•Security Issue.
•Disorganization
•No powerful lobby to gain
concessions according to
a TDAP official
•The rugged terrain of
Balochistan

32.  History
 Hyderabad Deccan – Golconda (diamond
found)
 South Africa – 5 mines – biggest in the world
-DeBeers (diamond cutting and finishing
invented)
 Belgium is the finest cutter of diamond.
 Koh-I-Noor is the most expensive diamond
in the world.
 Kolonien – Queen of England’s diamond is
the biggest diamond in the world.

33.  Diamond’s worth is found by four basic
factors:
 Color
 Clarity
 Cut
 Karat

34.  Some skins are sensitive to impurities and
eventually to hard gold. These skins appear
to have rashes when are exposed to hard
or impure gold. 24 K Gold seems to be best
suitable for such skin cases.
 Gold is used in the treatments of many
diseases including pigmentation and
healing of deep cut wounds.
 Gold is also used in many medicines and
vitamin supplements.

35.  Sarafa
 Saddar
 Gulf
 Tariq road
 Haidery
 Zamzama

36.  There’s a separate association for every cluster of markets.
 In Karachi there’s a separate jeweler’s association for Tariq
road, Saddar and Gulf.
 There’s a jeweler’s association for Lalukhet and Haidery.
 The All Pakistan Gem Merchant and Jeweler’s Association’s
Head Office is located in Saddar, Karachi presided by
Raesuddin Sheikh.
 The association doesn’t practically perform any strategic or
primary role in the sector development. It mainly deals in
resolving internal conflicts between different jewelers in the
market.
 The association is provided with funds from the government
for organizing shows to attract local and foreign customers.
But the association only organizes a general and low level
show unable to interest voluminous visitors.

37.  Insurance to pressurize govt. to provide
security
 Universal unit system
 Separate shows so customers won’t be
distracted
 Duty on import export should be subsidized
like Dubai has 1% duty
 Utilize media industry
 New Machinery
 Training to workers

38. THANK YOU!!!