1. 5 Ways to
Brew Your
Coffee Shop
Marketing Source
facebook.com/printrunner | @printrunner

2. Why market your coffee shop?
To turn this…

3. Why market your coffee shop?
…into this!
Source

4. But…how?!?
Source

5. 1. Allow Wi-Fi access to customers
Source
Source

6. Display these at points of purchase…
Get them to order first!
Source

7. …or on windows!
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8. 2. Get your shop listed...online!

9. Aside from the usual suspects…
Connect with
your crowd
LinkedIn in real-time
Company with Twitter
Page
Facebook
Page Syndicate blog
content (if you
have) with
Feedburner
Read “The Ultimate Social Media Guide to Small Business Success.”

10. Go with Foursquare
Social proofs!
Customer-driven content

11. They even offer window clings.
Learn how to how marketing campaigns using Foursquare here and here.

12. See it in action!
Source

13. 3. Print materials
Nothing beats traditional, “touch-and-feel” marketing.

14. Business cards
More than just your
contact info.
(Buy your professional business cards here!)

15. Brochures

16. Flyers
Adding value to flyers; more than just promotional tools

17. Where to distribute these?

18. Expos and conferences
Great place to meet up
with people in the
industry and network.
Get lots of freebies and
marketing tools from
other businesses.
Stack up the
competition by
reading their booklets
and brochures.
Join the Specialty Coffee Association of America.

19. Before/after meetings
TIP: Don’t give out your business cards if they didn’t ask for it.

20. 4. Fill up a shelf with books for
customers to read and browse
A good alternative to
coffee books.
Encourages them to return
and continue the book.
Source
Refer to “4 Insightful Ideas for Bookstore Marketing” for inspiration.

21. 5. Customer engagement
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Wake up your customers with more than just caffeine!

22. Create a rewards system…
Source

23. …like a business card jar!
Place at high-
converting
places, i.e. cashier
Provide incentive;
“Why should I drop
my card there?”
Source

24. You can also repurpose the cards
Take all these and
other important
details on the
card…

25. … and list them down!

26. Upload list to mailing client…
Some of the best and cheapest (if not free) e-mail marketing clients around.

27. …to send them newsletters.
These help keep your
business in the minds of
people for branding
purposes.
Inform of promos or sale
Social media profiles
Chance for other to sign
up (if sent to others)

28. Any more ideas?
The floor is now yours! Make comments, suggestions, and violent reactions below!
OR
Download the file here:
bit.ly/coffeeshopmarketing