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       Microsoft Design Expo
         Graduate Studio II
     Carnegie Mellon University
            July 18, 2012

           Somya Jampala
            Priscilla Mok
            Loretta Neal
Information in My World




                                                                                    Social security number                          Immunization records



                                                              Medical records


                                                                                                                                                Passport


                                                                            Ancestry
                                                                                                                        Birth certificate




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                           2
Information in My World



                                                                                                                    Emergency contacts
                                                                                                  Savings account number   State ID
                                                                  SAT / ACT scores
                                                                                Social security number                   Test scores     Immunization records

                                                                ATM PIN                                                                               Diploma

                                                         Medical records                                                                                    Scholarships

                          Driver’s license
                                                             Library card                                                                                  Passport

                                                         Loans
                                                                                                                                                        School ID
                                                                        Ancestry
                                                                                                                   Birth certificate
                                                      Checking account number                                                          Transcripts / certificates
                                                                                    Resume
                                                                                                  Bank accounts




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                                           3
Information in My World

                                                                                   Bank statements            Registration
                                                                        Renter’s insurance            401K
                                                                                   Health insurance        Car maintenance records
                                                       Contracts Training certifications          Emergency contacts Health insurance
                                                                                Savings account number                       Title
                                                     Lease SAT / ACT scores                              State ID
                                                                                                                                              Taxes
                                     Portfolio        Credit cards Social security number Test scores     Immunization records

                              Mortgages                         ATM PIN                                                                         Diploma
                      Work authorizations                                                                                                              Scholarships
                                           Medical records
                                Work ID
                                       Driver’s license
                                                                                                                                                     Passport
                                        Credit score Library card
                                                   Loans
                                                                                                                                                  School ID
                                                            Ancestry
                                                                                                              Birth certificate                       Utility bills
                                                      Checking account number                                               Transcripts / certificates
                                                                                                       Bank accounts
                                                               Receipts            Resume                                                    Agreements
                                                                                                              Investment accounts
                                                                                   W2 form
                                                                                                              Credit card bills




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                                      4
Information in My World

                                                                       Bank statements               Registration
                                                                        Renter’s insurance   401K
                              Marriage certificate                       Health insurance         Car maintenance records
                                           Contracts Training certifications           Emergency contacts Health insurance
                                         Lease SAT / ACT scores     Savings account number      State ID Taxes Title
                                                                                  Test scores
                              Portfolio Credit cards Social security number                      Immunization records
                                                                                                                          Performance evaluations
                                    I-9 form ATM PIN                                                         Diploma Home budget
                      Work authorizations                                                                          Scholarships
                                            Medical records
                                Work ID                                                                              Visas
                                       Driver’s license                                                                  Proof of purchase
                                                                                                                  Passport
                                Credit score Library card
                               Rebates      Loans                                                                      Warranties
                                                                                                               School ID
                                  Business license    Ancestry
                                                                              Birth certificate                    Utility bills
                                                      Checking account number                  Transcripts / certificates
                                                                                                       Bank accounts
                                                     Receipts   Resume                                          Agreements
                                                                                  Investment accounts
                                                  Previous addresses   W2 form                            Home insurance
                                                                                  Credit card bills
                                       Permanent resident card Extended warranties                              Credit history
                                                                                      Previous employers
                                                                    Home inspections
                                                                                             Deed       Logins and passwords




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                    5
Information in My World

                                                                       Bank statements               Registration
                                                                        Renter’s insurance   401K
                             Marriage certificate                        Health insurance         Car maintenance records
                                           Contracts Training certifications           Emergency contacts Health insurance
                                         Lease SAT / ACT scores     Savings account number      State ID Taxes Title
          Pet’s vaccination records                                                                                         Home maintenance records
                                                                                  Test scores
                              Portfolio Credit cards Social security number                      Immunization records
                                                                                                                          Performance evaluations
                  Life insurance
                                    I-9 form ATM PIN                                                         Diploma Home budget
                    Work authorizations                                                                            Scholarships
                                            Medical records
                                Work ID                                                                              Visas
             Children’s passports Driver’s license                                                                       Proof of purchase
                                                                                                                  Passport
                                Credit score Library card
                               Rebates      Loans                                                                      Warranties
                                                                                                               School ID
                                  Business license   Ancestry
                                                                              Birth certificate                    Utility bills
                                       Checking account number                                       Transcripts / certificates
                                                                                                       Bank accounts
                Children’s health records   Receipts    Resume                                                        Agreements
                                                                                        Investment accounts
                                                    Previous addresses        W2 form                           Home insurance Children’s test scores
                                                                                        Credit card bills
                                       Permanent resident card Extended warranties                                    Credit history
                                                                                            Previous employers
                                         Pet license                      Home inspections
                                                                                                   Deed       Logins and passwords
                                                        Children’s social security numbers
                                                                                                Children’s transcripts       Pet’s health records
                                                     Child’s birth certificates




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                        6
Information in My World

                                                                        Bank statements                            Financial power of attorney
                                                                                                      Registration
                                                     Renter’s insurance                       401K
                             Marriage certificate                         Health insurance         Car maintenance records Last will and testament
                                           Contracts Training certifications            Emergency contacts Health insurance
                                                                                                                                    Hospitalizations
                                         Lease SAT / ACT scores      Savings account number      State ID Taxes      Title
          Pet’s vaccination records                                                                                          Home maintenance records
                                                                                   Test scores
                              Portfolio Credit cards Social security number                       Immunization records
                                                                                                                            Performance evaluations
                  Life insurance
                                    I-9 form ATM PIN                                                          Diploma Home budget
                    Work authorizations
                                            Medical records                                                         Scholarships Mortgage
                                Work ID                                                                                Visas
             Children’s passports Driver’s license                                                                         Proof of purchase
                                                                                                                   Passport       Parents’ estate
                                Credit score Library card
                               Rebates      Loans                                                                        Warranties
                                                                                                                School ID          Pet’s adoption records
                                  Business license Ancestry                    Birth certificate                    Utility bills
                  Revocable trust       Checking account number                                Transcripts / certificates
                                                                         Bank accounts                                         Durable power of attorney for health care
                Children’s health records     Receipts      Resume                                              Agreements
                                                                                Investment accounts
                                           Previous addresses        W2 form                              Home insurance Children’s test scores
                                                                                Credit card bills
                              Permanent resident card Extended warranties                                       Credit history Prescriptions
                                                                                      Previous employers
                                Pet license                    Home inspections
                                                                                            Deed        Logins and passwords
                                               Children’s social security numbers
                                                                                          Children’s transcripts       Pet’s health records
                           Parents’ medical records
                                                                                                                   Roth IRA
                                            Children’s birth certificates
                                                                            Parents’ last will and testament



papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                                           7
People are overwhelmed, confused and unmotivated
when dealing with their personal documents.

There is an opportunity to design something that provides motivation, coaching,
and direction to help people get organized and achieve their life goals.




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   8
Research



papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012              9
Current State of Organization




                                                                 Don’t                                                             Know
                                                                 Know




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012          10
Current State of Organization


                                                                                                                       Act




                                                                 Don’t                                                             Know
                                                                 Know




                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012          11
Current State of Organization


                                                                                                                       Act




                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                                                                   “SHOULDS”



                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      12
Current State of Organization


                                                                                                                       Act




                                                                                           “SHEEP”


                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                                                                   “SHOULDS”



                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      13
Current State of Organization


                                                                                                                       Act




                                                                                           “SHEEP”


                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                         “SLEEPERS”                                “SHOULDS”



                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      14
Current State of Organization


                                                                                                                       Act

                 Neo!




                                                                                           “SHEEP”


                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                         “SLEEPERS”                                “SHOULDS”



                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      15
Current State of Organization


                                                                                                                       Act




                                                                                           “SHEEP”                                 “SAVVYS”


                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                         “SLEEPERS”                                “SHOULDS”



                                                                                                                   Don’t Act




Exploratory Research                            Touchstone Tours, Contextual Inquiry, Interviews

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      16
Design Implications




Learn
“I want a personal assistant who will do this stuff for me.”                                                                       -- 30 y.o. female


Generative Research                             Collages, Card Sorting, Activity Book, Game of Life

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                       17
Design Implications




Organize
“When will the rest of the world catch up with digital?”                                                                 -- 28 y.o. male


Generative Research                             Collages, Card Sorting, Activity Book, Game of Life

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012           18
Design Implications




Share
“Me and my husband need 100% access to each other’s documents...”                                                                  -- 31 y.o. female



Generative Research                             Collages, Card Sorting, Activity Book, Game of Life

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                       19
Design Implications




Evaluative Research                             Storyboards, Concept Speed dating, Clickable Prototype

papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   20
Ideal State


                                                                                                                       Act




                                                                                         “SHEEP”                                   “SAVVYS”


                                                                 Don’t                                                                         Know
                                                                 Know




                                                                                        “SLEEPERS”                                 “SHOULDS”



                                                                                                                   Don’t Act




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      21
Our Solution
                                     papercake                                                                                     Website
                                    Learn. Organize. Share.




                                                                                                                                             Mobile
                                                                                                                                              App




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                      22
Videosketch




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   23
Delightful Interactions



papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                             24
Dashboard




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   25
Action Plans




“Switch: How to Change Things 	
 When Change is Hard” by Chip 	
 and Dan Heath

papercake		     Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   26
Action Plans




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   27
Action Plans




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   28
Action Plans




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   29
Filebox




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   30
Reminders and Alerts




BJ Fogg’s research on “Behavior
Design’” and Motivation
(www.bjfogg.com)

papercake		      Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   31
Competitive Analysis


                                                     specialty               organizing                 sharing               guidance and   goal-setting   agency        backup /
                                                                             tools                      tools                 advice                        integration   storage


                                                     life events
                     papercake                       guidance


                                                     legal,
                                                     financial

                                                     cloud
                                                     storage


                                                     financial



                                                     taxes


                                                     finance,
                                                     insurance

                                                     legal
                                                     guidance




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                                                     32
Next Steps



papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                33
Next Steps



Data security, trust and credibility

Generating revenue

Future research




papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   34
papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012   35
papercake
                                                                                                Learn. Organize. Share.




                                                                    Team Contacts                               Somya Jampala somya@cmu.edu
                                                                                                                Priscilla Mok	 priscilm@andrew.cmu.edu
                                                                                                                Loretta Neal 	 loretta@cmu.edu
                                                                                                                Zhe Han Neo
                                                                         Project Blog
                                                                                                                www.quarterhotcakes.wordpress.com


papercake		   Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012                         36

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Papercake

  • 1. papercake Learn. Organize. Share. Microsoft Design Expo Graduate Studio II Carnegie Mellon University July 18, 2012 Somya Jampala Priscilla Mok Loretta Neal
  • 2. Information in My World Social security number Immunization records Medical records Passport Ancestry Birth certificate papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 2
  • 3. Information in My World Emergency contacts Savings account number State ID SAT / ACT scores Social security number Test scores Immunization records ATM PIN Diploma Medical records Scholarships Driver’s license Library card Passport Loans School ID Ancestry Birth certificate Checking account number Transcripts / certificates Resume Bank accounts papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 3
  • 4. Information in My World Bank statements Registration Renter’s insurance 401K Health insurance Car maintenance records Contracts Training certifications Emergency contacts Health insurance Savings account number Title Lease SAT / ACT scores State ID Taxes Portfolio Credit cards Social security number Test scores Immunization records Mortgages ATM PIN Diploma Work authorizations Scholarships Medical records Work ID Driver’s license Passport Credit score Library card Loans School ID Ancestry Birth certificate Utility bills Checking account number Transcripts / certificates Bank accounts Receipts Resume Agreements Investment accounts W2 form Credit card bills papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 4
  • 5. Information in My World Bank statements Registration Renter’s insurance 401K Marriage certificate Health insurance Car maintenance records Contracts Training certifications Emergency contacts Health insurance Lease SAT / ACT scores Savings account number State ID Taxes Title Test scores Portfolio Credit cards Social security number Immunization records Performance evaluations I-9 form ATM PIN Diploma Home budget Work authorizations Scholarships Medical records Work ID Visas Driver’s license Proof of purchase Passport Credit score Library card Rebates Loans Warranties School ID Business license Ancestry Birth certificate Utility bills Checking account number Transcripts / certificates Bank accounts Receipts Resume Agreements Investment accounts Previous addresses W2 form Home insurance Credit card bills Permanent resident card Extended warranties Credit history Previous employers Home inspections Deed Logins and passwords papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 5
  • 6. Information in My World Bank statements Registration Renter’s insurance 401K Marriage certificate Health insurance Car maintenance records Contracts Training certifications Emergency contacts Health insurance Lease SAT / ACT scores Savings account number State ID Taxes Title Pet’s vaccination records Home maintenance records Test scores Portfolio Credit cards Social security number Immunization records Performance evaluations Life insurance I-9 form ATM PIN Diploma Home budget Work authorizations Scholarships Medical records Work ID Visas Children’s passports Driver’s license Proof of purchase Passport Credit score Library card Rebates Loans Warranties School ID Business license Ancestry Birth certificate Utility bills Checking account number Transcripts / certificates Bank accounts Children’s health records Receipts Resume Agreements Investment accounts Previous addresses W2 form Home insurance Children’s test scores Credit card bills Permanent resident card Extended warranties Credit history Previous employers Pet license Home inspections Deed Logins and passwords Children’s social security numbers Children’s transcripts Pet’s health records Child’s birth certificates papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 6
  • 7. Information in My World Bank statements Financial power of attorney Registration Renter’s insurance 401K Marriage certificate Health insurance Car maintenance records Last will and testament Contracts Training certifications Emergency contacts Health insurance Hospitalizations Lease SAT / ACT scores Savings account number State ID Taxes Title Pet’s vaccination records Home maintenance records Test scores Portfolio Credit cards Social security number Immunization records Performance evaluations Life insurance I-9 form ATM PIN Diploma Home budget Work authorizations Medical records Scholarships Mortgage Work ID Visas Children’s passports Driver’s license Proof of purchase Passport Parents’ estate Credit score Library card Rebates Loans Warranties School ID Pet’s adoption records Business license Ancestry Birth certificate Utility bills Revocable trust Checking account number Transcripts / certificates Bank accounts Durable power of attorney for health care Children’s health records Receipts Resume Agreements Investment accounts Previous addresses W2 form Home insurance Children’s test scores Credit card bills Permanent resident card Extended warranties Credit history Prescriptions Previous employers Pet license Home inspections Deed Logins and passwords Children’s social security numbers Children’s transcripts Pet’s health records Parents’ medical records Roth IRA Children’s birth certificates Parents’ last will and testament papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 7
  • 8. People are overwhelmed, confused and unmotivated when dealing with their personal documents. There is an opportunity to design something that provides motivation, coaching, and direction to help people get organized and achieve their life goals. papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 8
  • 9. Research papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 9
  • 10. Current State of Organization Don’t Know Know Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 10
  • 11. Current State of Organization Act Don’t Know Know Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 11
  • 12. Current State of Organization Act Don’t Know Know “SHOULDS” Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 12
  • 13. Current State of Organization Act “SHEEP” Don’t Know Know “SHOULDS” Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 13
  • 14. Current State of Organization Act “SHEEP” Don’t Know Know “SLEEPERS” “SHOULDS” Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 14
  • 15. Current State of Organization Act Neo! “SHEEP” Don’t Know Know “SLEEPERS” “SHOULDS” Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 15
  • 16. Current State of Organization Act “SHEEP” “SAVVYS” Don’t Know Know “SLEEPERS” “SHOULDS” Don’t Act Exploratory Research Touchstone Tours, Contextual Inquiry, Interviews papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 16
  • 17. Design Implications Learn “I want a personal assistant who will do this stuff for me.” -- 30 y.o. female Generative Research Collages, Card Sorting, Activity Book, Game of Life papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 17
  • 18. Design Implications Organize “When will the rest of the world catch up with digital?” -- 28 y.o. male Generative Research Collages, Card Sorting, Activity Book, Game of Life papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 18
  • 19. Design Implications Share “Me and my husband need 100% access to each other’s documents...” -- 31 y.o. female Generative Research Collages, Card Sorting, Activity Book, Game of Life papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 19
  • 20. Design Implications Evaluative Research Storyboards, Concept Speed dating, Clickable Prototype papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 20
  • 21. Ideal State Act “SHEEP” “SAVVYS” Don’t Know Know “SLEEPERS” “SHOULDS” Don’t Act papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 21
  • 22. Our Solution papercake Website Learn. Organize. Share. Mobile App papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 22
  • 23. Videosketch papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 23
  • 24. Delightful Interactions papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 24
  • 25. Dashboard papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 25
  • 26. Action Plans “Switch: How to Change Things When Change is Hard” by Chip and Dan Heath papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 26
  • 27. Action Plans papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 27
  • 28. Action Plans papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 28
  • 29. Action Plans papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 29
  • 30. Filebox papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 30
  • 31. Reminders and Alerts BJ Fogg’s research on “Behavior Design’” and Motivation (www.bjfogg.com) papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 31
  • 32. Competitive Analysis specialty organizing sharing guidance and goal-setting agency backup / tools tools advice integration storage life events papercake guidance legal, financial cloud storage financial taxes finance, insurance legal guidance papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 32
  • 33. Next Steps papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 33
  • 34. Next Steps Data security, trust and credibility Generating revenue Future research papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 34
  • 35. papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 35
  • 36. papercake Learn. Organize. Share. Team Contacts Somya Jampala somya@cmu.edu Priscilla Mok priscilm@andrew.cmu.edu Loretta Neal loretta@cmu.edu Zhe Han Neo Project Blog www.quarterhotcakes.wordpress.com papercake Somya Jampala, Priscilla Mok, Loretta Neal , Zhe Han Neo | Carnegie Mellon University | Microsoft Design Expo 2012 36