As mobile web continues to explode, the importance of using mobile optimized landing pages is absolutely crucial in any marketing campaign. Here's some data we collected that backs up the need for mobile optimized landing pages.
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2. TRENDS | MOBILE TRAFFIC IS THE MAJORITY
In 2014, the majority of Privy landing page traffic became mobile.
mobile
54.1%
desktop
40.5%
tablet
5.4%
Source: Google Analytics — Campaign Pages by Device Report
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3. TRENDS | SHIFTING SHARE
100%
75%
50%
25%
0%
42%
decrease in
6 months
H2 2013 H1 2014
desktop
mobile
tablet
Source: Google Analytics — Campaign Pages by Device Report
109%
increase in 6
months
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4. TRENDS | MOBILE OS BREAKDOWN
iOS dominates among mobile devices on our campaign landing pages.
iOS
59.6%
Android
39.4%
WP7+
0.8%
BlackBerry
0.3%
Source: Google Analytics — Campaign Pages by OS report
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Notes de l'éditeur
Mobile device share more than doubled since the prior period,from 25.9% in H2 2013 to 54.1% in H1 2014.