Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers
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Enjoy the slides from the recent webinar we gave to the Thank You Small Business attendees.
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Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers
- 1. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Turn Social Media Followers and Google Searchers Into Loyal Customers
- 2. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Webinar House Keeping Jake Cohen Co-Founder, Privy • Long time marketer for CBS • Co-founded Privy • www.getprivy.com • Twitter: @jfccohen • Email: jake@getprivy.com
- 3. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Overview 1. What Consumers Want 2. How They Find You Online 3. What You Need to Do To Win Loyal Business 4. How To Take Control
- 4. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Loyalty = TRUST
- 5. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Impulse is Gone People can get answers online.
- 6. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 7. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Your Website
- 8. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 9. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 10. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Website
- 11. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 12. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 13. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 14. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 15. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com T(rusted) A(ffordable) C(onvenient) Link your social media Give people a reason to come back Make sure you’re mobile optimized Simple Website Tips Pro Tips
- 16. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Facebook
- 17. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 18. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 19. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 20. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com P(ersonality) C(ommunity) P(hotos) Add all relevant info! Ask people to share/like/comment Offer special giveaways! Simple FacebookTips Pro Tips
- 21. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Twitter
- 22. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 23. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 24. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 25. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 26. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com R(esponsive) E(xpertise) E(engaging) Link your website Tweet at influential people Respond to individuals who Tweet at you Simple Twitter Tips Pro Tips
- 27. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Google Search
- 28. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 29. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 30. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 31. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 32. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 33. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com H(eader) I(intent) T(ag) Use SEO provider (e.g. SEOMoz) Make a blog for more links Link your blog pages to other blog pages Simple Google/SEO Tips Pro Tips
- 34. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 35. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com PRO TIPS 1. Offer Specials 2. Collect Email Addresses
- 36. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 37. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com
- 38. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Website
- 39. Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: jake@getprivy.com Learn more at: blog.getprivy.com Thank You – Q & A! Jake Cohen Co-Founder, Privy • Long time marketer for CBS • Co-founded Privy • www.getprivy.com • Twitter: @jfccohen • Email: jake@getprivy.com
Notes de l'éditeur
- The thing to understand is that a loyal customer is simply someone with whom you have a strong emotional relationship. That only comes when they interact with you and your brand a lot – and there are different levels of that. I’m going to teach you what people expect from you online, so you can give it to them, earn their trust and win their business.
- People turn online to get answers – no longer to folks impulsively make decisions…they do research first.
- Now is time for the pro tip. Let’s say someone did a google search and found your website. NICE! Now lets say they liked what you had to say and clicked on the link to your facebook page…the pictures, comments, general enthusiasm customers had for you is great so they liked your page! Then, they went back to your website, clicked into your twitter page and saw how much expertise you offer. Boom…they are fully connected. Now what? You want the holy grail: their email address.
- Having a customer’s email address allows you to message them when you have something important to tell them instead of waiting for them to come ask you if you have anything to say. This is important because it helps you control the conversation. The questions is, how do you get their email address? Now multiply this question by thousands and thousands of people who look for and connect with your business online every day. How do you get thousands of their email addresses? The answer: offer a special.
- If you offer someone $1 off or 5% off their next purchase when they sign up for a coupon with their email address, many, many, many people will do it. It makes them feel special, like you’re giving them something extra and like they are loved. They will give you their email address because it’s the most conveninent way for them to receive their special. Once you have the email address, you can message them when you have something important to say.