1. ARE SMALL BUSINESSES
READY FOR MOBILE?
WE SURVEYED 500
SMALL BUSINESS
OWNERS < 100 EMPLOYEES
HAVE A
HAVE A WEBSITE STAND-ALONE
MOBILE WEBSITE
HAVE A MOBILE- (LAYOUT DESIGNED FOR
FRIENDLY WEBSITE MOBILE PHONE
SPECIFICALLY)
60%
26% 14%
of those
SAW AN INCREASE SOMEWHAT OR STRONGLY
IN NEW BUSINESS AGREED THAT “MOBILE
ACTIVITY DUE TO MARKETING IS KEY TO
THEIR MOBILE MY SMALL BUSINESS
MARKETING GROWTH IN THE
EFFORTS. NEXT 5 YEARS.”
12:00 PM
84 69
% %
TOP 2 MOTIVATIONS
TO INVEST IN A MOBILE PRESENCE
#1 #2
PROVIDE BETTER ATTRACT
SERVICE TO EXISTING MORE LOCAL
CUSTOMERS CUSTOMERS
TOP 2 HURDLES
IN LEVERAGING MOBILE MARKETING
#1 #2
BUDGET
TIME AND RESOURCES
3 WILL SPEND LESS
%
33 WILL SPEND THE
% SAME AS LAST YEAR
64 WILL SPEND MORE MARKETING
DOLLARS ON MOBILE
% COMPARED TO LAST YEAR
SMALL BUSINESS OWNERS
HAVE LIMITED MARKETING
RESOURCES: 64% ACT AS
A ONE-PERSON MARKETING
DEPARTMENT
61% OF SMALL BUSINESSES
ARE NOT CURRENTLY
PROMOTING THEIR
BUSINESS THROUGH MOBILE SEARCH
Is it costing them business?
According to Google*
Mobile search leads to purchase
A QUARTER of U.S. smartphone Internet users
who searched for local businesses on their
phone made a purchase in-store
1 IN 5 OVER HALF 49%
MADE A CALLED LOOKED UP THE
PURCHASE ONLINE THE BUSINESS BUSINESS ON A MAP
*http://www.marketingcharts.com/direct/1-in-5-smartphone-users-who-search-locally-make-online-purchase-21281
Small Business Mobile Marketing survey
brought to you by Web.com. Visit
www.growsmartbusiness.com to download
a full copy of the survey. Follow #smbmobile
on Twitter for more info.