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What's planning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in planning
Example for Planning Breeze Shoe Company Consumer wants Goals Product plan Location plan Organizational plan Market plan Risk reduction plan Financial plan
Consumer wants
Basis on Consumer wants ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features and benefits Negatives Wish list 1. Quality Arch Support Good Stitching Waterproof Ankle Support Good Soles Durability 2. Comfort Weight Cushioning No Blisters Heel Comfort Traction Shock Absorption Cool Dry Waterproof 3. Performance Rebound Lateral Stability 4. Style Color Brands Looks Fashion Stinky Feet Sweaty Feet Bulky Heavy Unattractive Breaking In Not Waterproof Gets Dirty Easy Air Holes crack Materials Rip and Fail Uncomfortable Poor traction Expensive Too Hot Too Warm Cool feet Dry Feet Can Regulate Temperature Ventilation Enhanced Circulation No Maintenance Waterproof Get Sole Conforms to foot Comfort Style Quality Low prices
GOALS
 
PRODUCT PLAN
About Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design of a shoe
The expanded pumping chamber holds 4 1/2 cubic inches of air Similar to the volume of air contained around the foot   EXHAUST The pumping chamber compresses,  and the contents is propelled out  Through the exhaust.   With the exhaust complete the pumping chamber is fully compressed INTAKE The chamber compresses, and fills with heated moist air drawn from around the toes. Fresh air then enters around the top of the shoe.
LOCATION PLAN
Where is the firm should be located at what facilities.
ORGANIZATIONAL PLAN
 
About CEO(bob) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Operations manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Financial manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET PLAN
What Breeze Technology Offers the Market The MARKET WANTS: The MARKET GETS: BREEZE OFFERS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],•  Air or gel bags •  Water penetration   Passive ventilation - porous fabrics - holes/vents/sandals - odor cures •  Improved cushioning •  Restricted water entry •  Positive evacuation of water and humidity •  Positive ventilation - space-age fabrics - lower temperature - lower humidity - odor prevention 2. PERFORMANCE: •  Injury avoidance •  Rebound/energy return •  Optimal foot support •  Structural design •  Air/gel bags •  Deteriorating foot support as the shoe ages •  Retains all benefits •  Potential improvements •  Optimal foot support for longer period 3. STYLE/FASHION •  Design •  Colors •  Gimmicks •  Celebrity endorsements •  Various •  Retains all benefits and offers additional possibilities 4. VALUE •  Price •  Benefits •  Increasing price •  Minimal increase in benefits •  Insignificant increase in price •  Significant increase in benefit
RISK REDUCTION PLAN
Risk reduction plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINANCIAL PLAN
Investor plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Funding uses and general assumptions The company is raising $1.5 million for the purpose of growth and operations. This funding will cover operating expenses and product development during this period.  expenses costs Advertising $50,000 Legal fees $10,000 Office $40,000 Working  capital $1,00,000 Miscellaneous $50,000 Sub-total $2,50,000 Product Development: $12,50,000 Total $15,00,000
SUMMERY
summery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]
THANK YOU ,[object Object],[object Object]

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Planning

  • 1.  
  • 2.
  • 4. Example for Planning Breeze Shoe Company Consumer wants Goals Product plan Location plan Organizational plan Market plan Risk reduction plan Financial plan
  • 6.
  • 7. Features and benefits Negatives Wish list 1. Quality Arch Support Good Stitching Waterproof Ankle Support Good Soles Durability 2. Comfort Weight Cushioning No Blisters Heel Comfort Traction Shock Absorption Cool Dry Waterproof 3. Performance Rebound Lateral Stability 4. Style Color Brands Looks Fashion Stinky Feet Sweaty Feet Bulky Heavy Unattractive Breaking In Not Waterproof Gets Dirty Easy Air Holes crack Materials Rip and Fail Uncomfortable Poor traction Expensive Too Hot Too Warm Cool feet Dry Feet Can Regulate Temperature Ventilation Enhanced Circulation No Maintenance Waterproof Get Sole Conforms to foot Comfort Style Quality Low prices
  • 9.  
  • 11.
  • 12. Design of a shoe
  • 13. The expanded pumping chamber holds 4 1/2 cubic inches of air Similar to the volume of air contained around the foot   EXHAUST The pumping chamber compresses, and the contents is propelled out Through the exhaust.   With the exhaust complete the pumping chamber is fully compressed INTAKE The chamber compresses, and fills with heated moist air drawn from around the toes. Fresh air then enters around the top of the shoe.
  • 15. Where is the firm should be located at what facilities.
  • 17.  
  • 18.
  • 19.
  • 20.
  • 22.
  • 24.
  • 26.
  • 27. Funding uses and general assumptions The company is raising $1.5 million for the purpose of growth and operations. This funding will cover operating expenses and product development during this period. expenses costs Advertising $50,000 Legal fees $10,000 Office $40,000 Working capital $1,00,000 Miscellaneous $50,000 Sub-total $2,50,000 Product Development: $12,50,000 Total $15,00,000
  • 29.
  • 30.
  • 31.