4. Example for Planning Breeze Shoe Company Consumer wants Goals Product plan Location plan Organizational plan Market plan Risk reduction plan Financial plan
7. Features and benefits Negatives Wish list 1. Quality Arch Support Good Stitching Waterproof Ankle Support Good Soles Durability 2. Comfort Weight Cushioning No Blisters Heel Comfort Traction Shock Absorption Cool Dry Waterproof 3. Performance Rebound Lateral Stability 4. Style Color Brands Looks Fashion Stinky Feet Sweaty Feet Bulky Heavy Unattractive Breaking In Not Waterproof Gets Dirty Easy Air Holes crack Materials Rip and Fail Uncomfortable Poor traction Expensive Too Hot Too Warm Cool feet Dry Feet Can Regulate Temperature Ventilation Enhanced Circulation No Maintenance Waterproof Get Sole Conforms to foot Comfort Style Quality Low prices
13. The expanded pumping chamber holds 4 1/2 cubic inches of air Similar to the volume of air contained around the foot EXHAUST The pumping chamber compresses, and the contents is propelled out Through the exhaust. With the exhaust complete the pumping chamber is fully compressed INTAKE The chamber compresses, and fills with heated moist air drawn from around the toes. Fresh air then enters around the top of the shoe.
27. Funding uses and general assumptions The company is raising $1.5 million for the purpose of growth and operations. This funding will cover operating expenses and product development during this period. expenses costs Advertising $50,000 Legal fees $10,000 Office $40,000 Working capital $1,00,000 Miscellaneous $50,000 Sub-total $2,50,000 Product Development: $12,50,000 Total $15,00,000