Here is a business plan and proposal for "Contechxt Media" - a content marketing and strategy firm institutionalized to provide smart creative solutions to emerging small and mid-sized technological companies to enable them "connect to the power of storytelling".

1. Connect To The Power Of Storytelling

2. Content Marketing Strategy Matters...

3. Content Marketing Maturity Gaps
B2B tech
companies
lack a formalized,
well-documented
content process
75% 65%
Unused and
outdated
content in B2B &
B2C tech
organizations
B2B tech
companies that
effectively track
ROI
0%
Source: Sirius Decisions

4. Content Marketing Truly Works!!
The Contechxt Media
Perspective:
Content marketing is
already seeing tremendous
growth and adoption, but
most B2B tech companies
still lag behind in adopting
foundational requirements
for success.
62%
70%
3X
Less expensive than
traditional marketing
Tech consumers
prefer to know a brand
via articles, not ads
Improved quality leads
than traditional marketing

5. The Content Marketing Challenge
Too much of Content Marketing also
doesn’t get the intended results in
the long-term.
WHY?

6. The Content Marketing Challenge
Lack of true analytics
and ROI
Inefficient, disorganized
processes
Unable to scale
production
No clearly defined strategy Lack of quality talent
Unable to ensure quality
control

7. The Role of a Strategic Consultant
Source: Content Marketing Institute

8. Our Creative Process

9. Our Strategic Process

10. Our Unique Value Proposition
Process
People
Technology
EDUCATION
SELECTION
SOLUTION

11. Our Unique 3-C Approach

12. Our Tools For Success
Technology
Expertise Talent
Methodology

13. GUIDANCE
Our Secret 3-C Mantra
Consistently
Optimize
Connect
with
Context
GOALS
Create
to
Curate

14. GOVERNANCEGUIDANCE
Our Secret 3-C Mantra
GOALS

15. Key Performance Indicators
METRIC/GOAL BRAND
AWARENESS
THOUGHT INDUSTRY
LEADERSHIP
LEAD GENERATION
& CONVERSIONS
Engagement Total attention time Avg. attention time per
person
Return visitor rate
Reach Total People Engagement Rate # of Content downloads
Community
Interaction
Total Social Actions Avg. Finish Rate # of Signups
Brand Perception Share of Voice Avg. engaged stories per
person
# of Inquiries/ Demo
calls

16. Our ROI Promise
4x
Return on
content
investment
5x
Increase in
content
production
40%
Reduction
in time spent
producing
content
3x-8x
Higher
attention time
than an avg.
online story

17. Our Big Picture Vision
It’s not going to
be about the
“future of
Content
Marketing”
The Future is
Content
Marketing!

18. Contechxt Media. Connect To The Power Of Storytelling
Let’s connect!
PRIYAMVADHA
RAMAKRISHNAN
http://priyamvadha3.wixsite.com/
mycreativeendeavour
priyamvadha.3@gmail.com
718-974-6226