Nestle; how to keep magic going

Getting to Know Nestlé NESTLE: HOW TO KEEP THE MAGIC GOING.... BY Priyanka Gaherwar

Nestlé – An Overview Nestlé – The World Food Company Henri Nestlé. Born in 1814. Trained to be a pharmacist. Created the first milk and cereal based infant food Farine Lactee Henri Nestle. Founded the Company in 1867 Nestlé grew from a small company producing powdered milk and cereal products for infants into a global food company feeding much of the world’s population. Nutrition and Wellness are at the core of Nestlé’s products and manufacturing.

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Environment Infant Formula Policy Quality Coffee Prices UN Global Compact Sustainability Gene Technology Nestlé Donations Water Nestlé in the Community Our Responsibility

BUSINESS STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2.How can Nestle effectively coordinate to diverse SBUs?

3.How can Nestle effectively utilize benchmarking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4.PROS & CONS of internal growth rate PROS Reduction of Cost Innovation Strengthen sales of related products Admires people of different tastes. CONS Budget Involved Low Profits Time Consuming

Swot analysis- strengths History 1.Nestlé is adapting its industrial base to the changing requirements of the business environment. Nestlé's industrial set-up is largely based on the economic and political realities of the 60's, 70's and 80's: • Local markets • Local production . Falling trade barriers. • Decreasing transportation cost. • Importance of IT. Etc. Present ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Nestle; how to keep magic going

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