5. Communication is the process of conveying
messages to others. Through newspapers,
radio, television we can communicate with a
large number of people. They are therefore
called mass media.
6. The term ‘Mass Communication Media’
includes newspapers, magazines, cheap books,
radio, television and the internet. They fulfil
four functions.
1. They supply us with news.
2. They interpret the news for us through
commentary and editorial.
3. They spread culture and education.
4. They provide entertainment.
8. The mass media are often government
owned or government controlled. But some
are owned and run by private agencies. The
government controlled or government owned
media are usually used to promote the
opinions and interests of the government.
Thus they provide powerful means of
propaganda.
9. New Words
Interpret - Explain
Commentary - Explanatory notes
Formal - Following accepted
rules of behaviour
Norms - Standard or pattern
that is typical
Promote - Encourage
10. Scaffolded Questions
1. Which are the mass media available
today?
2. What are the functions of mass media?
3. Why newspapers mostly depend on
advertisements?
