An Overview of Toyota as a Brand being Toyota Employees

1. Executive Communication IIPM Tower, 893/4 Bhandarkar Road, Deccan Gymkhana, Pune - 411004 http://www.iipm.edu Date : December 21st2009 1

2. The Land of the Rising Sun! 2

3. JAPAN 3

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6. Cheryl, Communications & PR Head, Toyota Global

7. Sagar, Marketing Guru, Toyota Global

8. Aditya, IT Head, Toyota Global

9. Pratik, COO, Toyota Global5

10. The Toyota Way 6

11. Vision & Mission Hiroshi Okuda, Chairman 7

12. Mission StatementToyota seeks to create a more prosperoussociety through automotive manufacturing. 8

13. Vision Statement :Toyota aims to achieve long-term, stablegrowth in harmony with the environment,the global economy, the local communitiesit serves, and its stakeholders. 9

15. Its first vehicles were the A1 passenger car and the G1 in 1935

16. Toyota was established as an independent company in 1937.10

17. A1 Prototype -- 1935 11

18. G1 Prototype -- 1935 12

20. In September 1936, the company ran a public competition to design a new name.

21. The newly formed word registered, Toyota --- トヨタ13

23. Two perpendicular ovals represent a relationship of mutual trust between customer and the company .

25. Toyota is headquartered in Toyota City, Aichi and in Tokyo

26. Toyota's small-sized vehicles were sold under the name “Toyopet”15

28. Services ,

29. Experiences,

30. Events,

31. Person,

32. Organization,

35. Promotional Pricing : 1) Low Interest financing : This technique is for short period and is mainly used in festive seasons. 2) Longer Payment Terms : The company stretches loans over longer periods and thus lowers the monthly payments.

36. Demographic segmentation 19 Family size: Large family size as in India would Increase opportunities for groth in sales of Innova or Fortuner . Income: People falling in category of upper middle high income group and who have ability and willingness to buy ,would go in for Toyota cars like land cruiser,prado,camry,etc.

37. Psychographic segmentation 20 Personality: People who are in sporty attitude having unique style statement would settle for Toyota Altissport model or Fortunerwhich would exhilarate their senses. Social class: People who belong to upper middle class and higher social strata would opt for SUVs /MUV’s or sedan like camry etc.

38. 21 Behavioral segmentation Benefits: On purchase of a car , customer would also look for various benefits adjoined with the main product like Bluetooth connectivtiy.HID headlamps, cruise control etc. Attitude : Person desiring an executive look ,would surely settle for corolla or Camry ,whereas people desiring for sturdy yet sporty look would rather go for Fortuneras it redefines the way you move with art of power. Occasions: Festive seasons like DIWALI,NEW YEAR because of low interest financing and discount people go in for purchase of cars. so more growth.

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47. Internet ways to react with customers

48. Integrated way with internet sales channels.29

50. Existing supplier networks

51. Brand equity

52. Trust (perceived stability)

53. Organizational learning30

54. Application Take the Test-Drive…now Online! 31

56. Brake assist system

57. Traction Control

58. Vehicle Stability Control

59. Lane-Keeping Assists32

61. Advanced Parking Guidance System

62. Eight-speed automatic transmission

63. Four-speed electronically controlled automatic with buttons for power &economy shifting 33

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72. Pursue growth in harmony with the global community through innovative management 41

73. Importance of Advertisement 42 Communication – The life-blood of a Business organization How do you convince a doubting public your truck is tough? “To what extent the brand equity of high-involvement products influence the consumers’ purchase decision We believe that if you can dream it you can do it”

74. Advertisement January 2009 43

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83. Advertisement (Last Week) 52

84. Thank you! 53