SlideShare une entreprise Scribd logo

Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes

•
•
prnewswire
prnewswire

Amanda Ponzar, Director, Communications, United Way Worldwide - @LivingUnited

BusinessTechnologie
1  sur  17
Télécharger pour lire hors ligne
Amanda Ponzar @LivingUnited Mobilizing masses: Multimedia, multichannel, MyFreeTaxes
Amanda J. Ponzar @LivingUnited2 United Way • World’s largest privately funded nonprofit: $5 billion annually • 1,800 United Ways in 40+ countries • Creating opportunities for a better life for all, focused on education, income & health • Inviting people to give, advocate & volunteer
World is changing: MOBILE • 7 billion people on earth • 4 billion use mobile phone • 3.5 billion use toothbrush 3
World is changing: SOCIAL • 1 billion+ people visit YouTube each month • Total Twitter users: 645 million • Facebook: 1.3 billion monthly users 4
5
Amanda J. Ponzar @LivingUnited6
Amanda J. Ponzar @LivingUnited7 Where to start: RESEARCH Corporate partner survey
Amanda J. Ponzar @LivingUnited8 Where to start: RESEARCH Analyze data. What’s working? What’s not? (Surprise…)
Communications Strategy 9 CONCEPT CO-BRANDING • Messaging • Marketing EARNED MEDIA • Traditional, Trade • Blogger Engagement • Media Partnership • Radio Reading Service PSAs THOUGHT- LEADERSHIP • Blog content • Spokesperson DIGITAL ENGAGEMENT • Social Media • Google Adwords • Email • Mobile MEASUREMENT • Impact & Results • Reporting PROGRAM SUPPORT • Strategic Oversight • Local, National
Amanda J. Ponzar @LivingUnited10 Get the word out: Multimedia, multichannel • Mobile • Web • Infographics • Google AdWords • Videos • Social media • Press releases • Media pitching • Multimedia News Release • Radio Media Tour • Blogger Media Tour • Twitter Chat • Advertising • Marketing matls
Amanda J. Ponzar @LivingUnited11 Earned media example http://www.myfreetaxes.com/about-myfreetaxes/newsroom/
Amanda J. Ponzar @LivingUnited12 Blogger media tour example http://www.examiner.com/article/last-minute-tax-filing-tips-laura-scheler-from-united-way- worldwide
13 Got Social Media?
14
http://www.myfreetaxes.com/testimonials/ 15
• 159% over goal (online filers) • Anticipate 1.5M (on the ground filers) 16 Results
Thank you 17 • Inspiring videos: o Lacoste “Life is a Beautiful Sport” http://bit.ly/1jrlE6K o Follow the Frog http://bit.ly/L6evit • Tweet me! @LivingUnited • Visit MyFreeTaxes.com or follow @MyFreeTaxes

Recommandé

Social media marketing for nonprofits
Social media marketing for nonprofitsSocial media marketing for nonprofits
Social media marketing for nonprofitsCourtney Sorman
 
Avoiding Narcissism in Content Marketing
Avoiding Narcissism in Content MarketingAvoiding Narcissism in Content Marketing
Avoiding Narcissism in Content MarketingJennings Healthcare Marketing (Dan Dunlop)
 
Social Media for Non-Profits - Primer
Social Media for Non-Profits - PrimerSocial Media for Non-Profits - Primer
Social Media for Non-Profits - PrimerAneta Hall
 
Social Media Strategy for Business [Mini Course] SMMU.com
Social Media Strategy for Business [Mini Course] SMMU.comSocial Media Strategy for Business [Mini Course] SMMU.com
Social Media Strategy for Business [Mini Course] SMMU.comSocial Media Marketing University
 
Social Media for Sociall Good
Social Media for Sociall Good Social Media for Sociall Good
Social Media for Sociall Good Social Media Club Seattle
 
Social media and charities
Social media and charitiesSocial media and charities
Social media and charitiescarysafoko
 
Profile of Facebook
Profile of FacebookProfile of Facebook
Profile of FacebookTom Tresser
 
Sweetgreen PPT
Sweetgreen PPTSweetgreen PPT
Sweetgreen PPTKendal Duncan
 

Recommandé

Social media marketing for nonprofits
Social media marketing for nonprofitsSocial media marketing for nonprofits
Social media marketing for nonprofitsCourtney Sorman
 
Avoiding Narcissism in Content Marketing
Avoiding Narcissism in Content MarketingAvoiding Narcissism in Content Marketing
Avoiding Narcissism in Content MarketingJennings Healthcare Marketing (Dan Dunlop)
 
Social Media for Non-Profits - Primer
Social Media for Non-Profits - PrimerSocial Media for Non-Profits - Primer
Social Media for Non-Profits - PrimerAneta Hall
 
Social Media Strategy for Business [Mini Course] SMMU.com
Social Media Strategy for Business [Mini Course] SMMU.comSocial Media Strategy for Business [Mini Course] SMMU.com
Social Media Strategy for Business [Mini Course] SMMU.comSocial Media Marketing University
 
Social Media for Sociall Good
Social Media for Sociall Good Social Media for Sociall Good
Social Media for Sociall Good Social Media Club Seattle
 
Social media and charities
Social media and charitiesSocial media and charities
Social media and charitiescarysafoko
 
Profile of Facebook
Profile of FacebookProfile of Facebook
Profile of FacebookTom Tresser
 
Sweetgreen PPT
Sweetgreen PPTSweetgreen PPT
Sweetgreen PPTKendal Duncan
 
Business Productivity: An Alternative Perspective
Business Productivity: An Alternative PerspectiveBusiness Productivity: An Alternative Perspective
Business Productivity: An Alternative PerspectiveGarry Gomersall
 
iakhomasuridze
iakhomasuridzeiakhomasuridze
iakhomasuridzeguestebe99c1
 
Animations
AnimationsAnimations
AnimationsGurpreet Singh
 
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеровЕвгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеровIngria. Technopark St. Petersburg
 
Информационный вестник октябрь 2011
Информационный вестник октябрь 2011Информационный вестник октябрь 2011
Информационный вестник октябрь 2011Ingria. Technopark St. Petersburg
 
Citrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaronCitrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaronCITREX
 
Unit 19b Wills
Unit 19b WillsUnit 19b Wills
Unit 19b WillsAndrew Hingston
 
Дамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.руДамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.руIngria. Technopark St. Petersburg
 
Hoteli Marketing Social Media
Hoteli Marketing Social MediaHoteli Marketing Social Media
Hoteli Marketing Social Mediaameyer66
 
De Todo C Orazon
De Todo C OrazonDe Todo C Orazon
De Todo C OrazonJoaquin PerezAponte
 
Sundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskapSundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskapMongara AB
 
McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8Andrei Novikau
 
6 Steps To An Amazing Video
6 Steps To An Amazing Video6 Steps To An Amazing Video
6 Steps To An Amazing VideoRipMedia Group,
 
W01 u9718020
W01 u9718020W01 u9718020
W01 u9718020san
 
Business value of Lync integrations
Business value of Lync integrationsBusiness value of Lync integrations
Business value of Lync integrationsOrbit One - We create coherence
 
Integrity control
Integrity controlIntegrity control
Integrity controlAndrei Novikau
 
Информационный вестник за август 2011
Информационный вестник за август 2011Информационный вестник за август 2011
Информационный вестник за август 2011Ingria. Technopark St. Petersburg
 
"The Kindergarteners' Walk"
"The Kindergarteners' Walk""The Kindergarteners' Walk"
"The Kindergarteners' Walk"vasudhah
 
Tillväxt Roadshow Mongara
Tillväxt Roadshow MongaraTillväxt Roadshow Mongara
Tillväxt Roadshow MongaraMongara AB
 
Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1ripu1
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesJeff Schneider
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drainoikos_uk
 

Contenu connexe

En vedette

Business Productivity: An Alternative Perspective
Business Productivity: An Alternative PerspectiveBusiness Productivity: An Alternative Perspective
Business Productivity: An Alternative PerspectiveGarry Gomersall
 
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеровЕвгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеровIngria. Technopark St. Petersburg
 
Информационный вестник октябрь 2011
Информационный вестник октябрь 2011Информационный вестник октябрь 2011
Информационный вестник октябрь 2011Ingria. Technopark St. Petersburg
 
Citrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaronCitrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaronCITREX
 
Дамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.руДамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.руIngria. Technopark St. Petersburg
 
Hoteli Marketing Social Media
Hoteli Marketing Social MediaHoteli Marketing Social Media
Hoteli Marketing Social Mediaameyer66
 
Sundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskapSundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskapMongara AB
 
McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8Andrei Novikau
 
6 Steps To An Amazing Video
6 Steps To An Amazing Video6 Steps To An Amazing Video
6 Steps To An Amazing VideoRipMedia Group,
 
W01 u9718020
W01 u9718020W01 u9718020
W01 u9718020san
 
Информационный вестник за август 2011
Информационный вестник за август 2011Информационный вестник за август 2011
Информационный вестник за август 2011Ingria. Technopark St. Petersburg
 
"The Kindergarteners' Walk"
"The Kindergarteners' Walk""The Kindergarteners' Walk"
"The Kindergarteners' Walk"vasudhah
 
Tillväxt Roadshow Mongara
Tillväxt Roadshow MongaraTillväxt Roadshow Mongara
Tillväxt Roadshow MongaraMongara AB
 
Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1ripu1
 

En vedette (20)

Business Productivity: An Alternative Perspective
Business Productivity: An Alternative PerspectiveBusiness Productivity: An Alternative Perspective
Business Productivity: An Alternative Perspective
 
iakhomasuridze
iakhomasuridzeiakhomasuridze
iakhomasuridze
 
Animations
AnimationsAnimations
Animations
 
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеровЕвгения ШЕЛЮК - О региональной поддержке промышленных кластеров
Евгения ШЕЛЮК - О региональной поддержке промышленных кластеров
 
Информационный вестник октябрь 2011
Информационный вестник октябрь 2011Информационный вестник октябрь 2011
Информационный вестник октябрь 2011
 
Citrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaronCitrex610 f-en-citrex vs cloro en camaron
Citrex610 f-en-citrex vs cloro en camaron
 
Unit 19b Wills
Unit 19b WillsUnit 19b Wills
Unit 19b Wills
 
Дамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.руДамир Халилов_ Продвижение во ВКонтакте.ру
Дамир Халилов_ Продвижение во ВКонтакте.ру
 
Hoteli Marketing Social Media
Hoteli Marketing Social MediaHoteli Marketing Social Media
Hoteli Marketing Social Media
 
De Todo C Orazon
De Todo C OrazonDe Todo C Orazon
De Todo C Orazon
 
Sundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskapSundsvall42 20 okt innovation och entrepenörsskap
Sundsvall42 20 okt innovation och entrepenörsskap
 
McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8McAfee Enterpise Firewall v8
McAfee Enterpise Firewall v8
 
6 Steps To An Amazing Video
6 Steps To An Amazing Video6 Steps To An Amazing Video
6 Steps To An Amazing Video
 
W01 u9718020
W01 u9718020W01 u9718020
W01 u9718020
 
Business value of Lync integrations
Business value of Lync integrationsBusiness value of Lync integrations
Business value of Lync integrations
 
Integrity control
Integrity controlIntegrity control
Integrity control
 
Информационный вестник за август 2011
Информационный вестник за август 2011Информационный вестник за август 2011
Информационный вестник за август 2011
 
"The Kindergarteners' Walk"
"The Kindergarteners' Walk""The Kindergarteners' Walk"
"The Kindergarteners' Walk"
 
Tillväxt Roadshow Mongara
Tillväxt Roadshow MongaraTillväxt Roadshow Mongara
Tillväxt Roadshow Mongara
 
Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1Brochure mullanpur urban estate 1
Brochure mullanpur urban estate 1
 

Similaire à Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes

Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesJeff Schneider
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drainoikos_uk
 
Getting The Word Out With Social Media
Getting The Word Out With Social MediaGetting The Word Out With Social Media
Getting The Word Out With Social MediaJeff Schneider
 
The Children's Hospital of Southwest Florida: The New Social Millennium
The Children's Hospital of Southwest Florida: The New Social MillenniumThe Children's Hospital of Southwest Florida: The New Social Millennium
The Children's Hospital of Southwest Florida: The New Social MillenniumGail Lamarche
 
Deakin social media presentation february 2014
Deakin social media presentation february 2014Deakin social media presentation february 2014
Deakin social media presentation february 2014Terilichtenstein
 
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
 
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
 
Social media and nonprofits
Social media and nonprofitsSocial media and nonprofits
Social media and nonprofitshltomasek
 
Social Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 ConventionSocial Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 ConventionEAG
 
Humber trends presentation
Humber trends presentationHumber trends presentation
Humber trends presentationRon Nurwisah
 
State of the Art Fundraising
State of the Art FundraisingState of the Art Fundraising
State of the Art FundraisingDave Tinker, CFRE
 
The State of Social Media (CII Talk)
The State of Social Media (CII Talk)The State of Social Media (CII Talk)
The State of Social Media (CII Talk)Jessica Brown
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Nicole Lampe
 
Deakin social media presentation may 2013
Deakin social media presentation may 2013Deakin social media presentation may 2013
Deakin social media presentation may 2013Terilichtenstein
 
3 a liz cable
3 a liz cable3 a liz cable
3 a liz cableCFG
 
hjc Turning Point 2010 - Social Media
hjc Turning Point 2010 - Social Mediahjc Turning Point 2010 - Social Media
hjc Turning Point 2010 - Social MediaLaisie Tu
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage@chrisboyer LLC
 

Similaire à Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes (20)

Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for Municipalities
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drain
 
Getting The Word Out With Social Media
Getting The Word Out With Social MediaGetting The Word Out With Social Media
Getting The Word Out With Social Media
 
The Children's Hospital of Southwest Florida: The New Social Millennium
The Children's Hospital of Southwest Florida: The New Social MillenniumThe Children's Hospital of Southwest Florida: The New Social Millennium
The Children's Hospital of Southwest Florida: The New Social Millennium
 
Deakin social media presentation february 2014
Deakin social media presentation february 2014Deakin social media presentation february 2014
Deakin social media presentation february 2014
 
46 ppt
46 ppt46 ppt
46 ppt
 
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
 
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
 
Social media and nonprofits
Social media and nonprofitsSocial media and nonprofits
Social media and nonprofits
 
Social Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 ConventionSocial Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 Convention
 
Humber trends presentation
Humber trends presentationHumber trends presentation
Humber trends presentation
 
State of the Art Fundraising
State of the Art FundraisingState of the Art Fundraising
State of the Art Fundraising
 
The State of Social Media (CII Talk)
The State of Social Media (CII Talk)The State of Social Media (CII Talk)
The State of Social Media (CII Talk)
 
Beyond the Buzzwords
Beyond the BuzzwordsBeyond the Buzzwords
Beyond the Buzzwords
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12
 
Deakin social media presentation may 2013
Deakin social media presentation may 2013Deakin social media presentation may 2013
Deakin social media presentation may 2013
 
3 a liz cable
3 a liz cable3 a liz cable
3 a liz cable
 
April 6th ppt
April 6th pptApril 6th ppt
April 6th ppt
 
hjc Turning Point 2010 - Social Media
hjc Turning Point 2010 - Social Mediahjc Turning Point 2010 - Social Media
hjc Turning Point 2010 - Social Media
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage
 

Plus de prnewswire

5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channelsprnewswire
 
Video creation and strategy for today’s modern content marketer final
Video creation and strategy for today’s modern content marketer finalVideo creation and strategy for today’s modern content marketer final
Video creation and strategy for today’s modern content marketer finalprnewswire
 
PR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryPR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
 
Crisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCrisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media Ageprnewswire
 
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Contentprnewswire
 
Balancing Content & Big Data to Power PR Results
Balancing Content & Big Data to Power PR ResultsBalancing Content & Big Data to Power PR Results
Balancing Content & Big Data to Power PR Resultsprnewswire
 
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinar
Expanding Engagement & Inspiring Action with Your Next Product Launch WebinarExpanding Engagement & Inspiring Action with Your Next Product Launch Webinar
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinarprnewswire
 
Setting the Record Straight: Press Releases that Stand Out in the Digital Age
Setting the Record Straight: Press Releases that Stand Out in the Digital AgeSetting the Record Straight: Press Releases that Stand Out in the Digital Age
Setting the Record Straight: Press Releases that Stand Out in the Digital Ageprnewswire
 
Pass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand MessagesPass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand Messagesprnewswire
 
Brand Monitoring to the C-Suite
Brand Monitoring to the C-SuiteBrand Monitoring to the C-Suite
Brand Monitoring to the C-Suiteprnewswire
 
Content Sharing: Building a Recipe for Success
Content Sharing: Building a Recipe for SuccessContent Sharing: Building a Recipe for Success
Content Sharing: Building a Recipe for Successprnewswire
 
77 Types of Content to Feed Your Audience
77 Types of Content to Feed Your Audience77 Types of Content to Feed Your Audience
77 Types of Content to Feed Your Audienceprnewswire
 
Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences
Beyond Social: Blog Marketing Tips to Reach and Engage New AudiencesBeyond Social: Blog Marketing Tips to Reach and Engage New Audiences
Beyond Social: Blog Marketing Tips to Reach and Engage New Audiencesprnewswire
 
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn OutGoing the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Outprnewswire
 
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...prnewswire
 
You Had Me at Hello: Tips for Building Relationships with Media and Influence...
You Had Me at Hello: Tips for Building Relationships with Media and Influence...You Had Me at Hello: Tips for Building Relationships with Media and Influence...
You Had Me at Hello: Tips for Building Relationships with Media and Influence...prnewswire
 
The Modern PR Trends Every Communicator Should Know
The Modern PR Trends Every Communicator Should KnowThe Modern PR Trends Every Communicator Should Know
The Modern PR Trends Every Communicator Should Knowprnewswire
 
Communications Trends For 2015 - Creative Approaches to Content Promotion
Communications Trends For 2015 - Creative Approaches to Content PromotionCommunications Trends For 2015 - Creative Approaches to Content Promotion
Communications Trends For 2015 - Creative Approaches to Content Promotionprnewswire
 
Demand Attention Now: Create Your Visual Moment of Truth
Demand Attention Now: Create Your Visual Moment of Truth Demand Attention Now: Create Your Visual Moment of Truth
Demand Attention Now: Create Your Visual Moment of Truth prnewswire
 
PR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual StorytellingPR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual Storytellingprnewswire
 

Plus de prnewswire (20)

5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels
 
Video creation and strategy for today’s modern content marketer final
Video creation and strategy for today’s modern content marketer finalVideo creation and strategy for today’s modern content marketer final
Video creation and strategy for today’s modern content marketer final
 
PR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryPR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industry
 
Crisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCrisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media Age
 
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
 
Balancing Content & Big Data to Power PR Results
Balancing Content & Big Data to Power PR ResultsBalancing Content & Big Data to Power PR Results
Balancing Content & Big Data to Power PR Results
 
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinar
Expanding Engagement & Inspiring Action with Your Next Product Launch WebinarExpanding Engagement & Inspiring Action with Your Next Product Launch Webinar
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinar
 
Setting the Record Straight: Press Releases that Stand Out in the Digital Age
Setting the Record Straight: Press Releases that Stand Out in the Digital AgeSetting the Record Straight: Press Releases that Stand Out in the Digital Age
Setting the Record Straight: Press Releases that Stand Out in the Digital Age
 
Pass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand MessagesPass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand Messages
 
Brand Monitoring to the C-Suite
Brand Monitoring to the C-SuiteBrand Monitoring to the C-Suite
Brand Monitoring to the C-Suite
 
Content Sharing: Building a Recipe for Success
Content Sharing: Building a Recipe for SuccessContent Sharing: Building a Recipe for Success
Content Sharing: Building a Recipe for Success
 
77 Types of Content to Feed Your Audience
77 Types of Content to Feed Your Audience77 Types of Content to Feed Your Audience
77 Types of Content to Feed Your Audience
 
Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences
Beyond Social: Blog Marketing Tips to Reach and Engage New AudiencesBeyond Social: Blog Marketing Tips to Reach and Engage New Audiences
Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences
 
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn OutGoing the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
 
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...
Staying Ahead of the Game - The Steps to Effective Crisis Communications Plan...
 
You Had Me at Hello: Tips for Building Relationships with Media and Influence...
You Had Me at Hello: Tips for Building Relationships with Media and Influence...You Had Me at Hello: Tips for Building Relationships with Media and Influence...
You Had Me at Hello: Tips for Building Relationships with Media and Influence...
 
The Modern PR Trends Every Communicator Should Know
The Modern PR Trends Every Communicator Should KnowThe Modern PR Trends Every Communicator Should Know
The Modern PR Trends Every Communicator Should Know
 
Communications Trends For 2015 - Creative Approaches to Content Promotion
Communications Trends For 2015 - Creative Approaches to Content PromotionCommunications Trends For 2015 - Creative Approaches to Content Promotion
Communications Trends For 2015 - Creative Approaches to Content Promotion
 
Demand Attention Now: Create Your Visual Moment of Truth
Demand Attention Now: Create Your Visual Moment of Truth Demand Attention Now: Create Your Visual Moment of Truth
Demand Attention Now: Create Your Visual Moment of Truth
 
PR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual StorytellingPR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual Storytelling
 

Dernier

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 

Dernier (20)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 

Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes

  • 1. Amanda Ponzar @LivingUnited Mobilizing masses: Multimedia, multichannel, MyFreeTaxes
  • 2. Amanda J. Ponzar @LivingUnited2 United Way • World’s largest privately funded nonprofit: $5 billion annually • 1,800 United Ways in 40+ countries • Creating opportunities for a better life for all, focused on education, income & health • Inviting people to give, advocate & volunteer
  • 3. World is changing: MOBILE • 7 billion people on earth • 4 billion use mobile phone • 3.5 billion use toothbrush 3
  • 4. World is changing: SOCIAL • 1 billion+ people visit YouTube each month • Total Twitter users: 645 million • Facebook: 1.3 billion monthly users 4
  • 5. 5
  • 6. Amanda J. Ponzar @LivingUnited6
  • 7. Amanda J. Ponzar @LivingUnited7 Where to start: RESEARCH Corporate partner survey
  • 8. Amanda J. Ponzar @LivingUnited8 Where to start: RESEARCH Analyze data. What’s working? What’s not? (Surprise…)
  • 9. Communications Strategy 9 CONCEPT CO-BRANDING • Messaging • Marketing EARNED MEDIA • Traditional, Trade • Blogger Engagement • Media Partnership • Radio Reading Service PSAs THOUGHT- LEADERSHIP • Blog content • Spokesperson DIGITAL ENGAGEMENT • Social Media • Google Adwords • Email • Mobile MEASUREMENT • Impact & Results • Reporting PROGRAM SUPPORT • Strategic Oversight • Local, National
  • 10. Amanda J. Ponzar @LivingUnited10 Get the word out: Multimedia, multichannel • Mobile • Web • Infographics • Google AdWords • Videos • Social media • Press releases • Media pitching • Multimedia News Release • Radio Media Tour • Blogger Media Tour • Twitter Chat • Advertising • Marketing matls
  • 11. Amanda J. Ponzar @LivingUnited11 Earned media example http://www.myfreetaxes.com/about-myfreetaxes/newsroom/
  • 12. Amanda J. Ponzar @LivingUnited12 Blogger media tour example http://www.examiner.com/article/last-minute-tax-filing-tips-laura-scheler-from-united-way- worldwide
  • 14. 14
  • 16. • 159% over goal (online filers) • Anticipate 1.5M (on the ground filers) 16 Results
  • 17. Thank you 17 • Inspiring videos: o Lacoste “Life is a Beautiful Sport” http://bit.ly/1jrlE6K o Follow the Frog http://bit.ly/L6evit • Tweet me! @LivingUnited • Visit MyFreeTaxes.com or follow @MyFreeTaxes