Social media presentation 5-9-2012-tg edit1

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Technologie Business

I have a Facebook Page and I work hard to follow best
practices but I don't think I am getting any or enough
leads for my efforts......

Why haven't I seen a return on investment? What
can I do to improve my current ROI?

And how does it
What is a Social
differ from the day
Media Strategy?
to day work I am
already doing?

ROI

Social Media Strategy
Unique content created by you Big brands don't
delivered on specific medium(s),at need a lot of
a specific time for the purpose of
capturing leads. social strategy.
They can get
Best Practices away with
Regular updates talking about
A lot of us
Branding themselves all
live here
Commenting the time.
forever.
(Networking)
Responding
Fan Building
Showing Company
Culture/personality
Customer Service

Creative, sharable content will help pull you to the ROI side faster!

The content for your strategy needs to showcase your authority
in your industry and should be used to teach and help people.
The purpose is to create content people will willing download,
bookmark and share.

How do you know what to say/create?
Find out what your target market wants/needs by:
●

- Asking clients directly
- Join Industry Groups on LinkedIn
- Talk to your sales team
- Follow your customers on social media (LISTEN to them)
- Follow industry news sources ( Google alerts)
- Listen for prospective customers (addictomatic.com)

But don't forget to stay organized!

Social media presentation 5-9-2012-tg edit1

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Presented for Montreal Girl Geeks, January 2013 http://montrealgirlgeeks.com Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception. However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in? Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.

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Social media presentation 5-9-2012-tg edit1

1.

2. I have a Facebook Page and I work hard to follow best practices but I don't think I am getting any or enough leads for my efforts......

3.

4. ● You know the difference between a Facebook Profile and Page ● You share industry specific and relevant updates ● Your updates are consistent ● You share a mixture of nice quotes, funny pictures, cool videos ●You are quick to respond to your customers when they have a concern or complaint ●You post your company events to social media , letting clients know what specials you have and what's going on internally ●You share your company's culture by posting photos of company meetings and funny things happening around the office ● You following your clients on social media ●You monitor what's being said about your brand or industry through social media listening tools ● You use keyword rich words when tweeting and posting to help with SEO ● You link back to your website ● Your social media accounts are streamlined (working together)

5. Why haven't I seen a return on investment? What can I do to improve my current ROI?

6.

7. And how does it What is a Social differ from the day Media Strategy? to day work I am already doing? ROI Social Media Strategy Unique content created by you Big brands don't delivered on specific medium(s),at need a lot of a specific time for the purpose of capturing leads. social strategy. They can get Best Practices away with Regular updates talking about A lot of us Branding themselves all live here Commenting the time. forever. (Networking) Responding Fan Building Showing Company Culture/personality Customer Service

8. Creative, sharable content will help pull you to the ROI side faster!

9. The content for your strategy needs to showcase your authority in your industry and should be used to teach and help people. The purpose is to create content people will willing download, bookmark and share. How do you know what to say/create? Find out what your target market wants/needs by: ● - Asking clients directly - Join Industry Groups on LinkedIn - Talk to your sales team - Follow your customers on social media (LISTEN to them) - Follow industry news sources ( Google alerts) - Listen for prospective customers (addictomatic.com)

10.

11. But don't forget to stay organized!