2. How well are you
communicating
your company’s
product strategy?
3. Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap & what’s coming
• Lack of transparency into
decisions
• Roadmaps disjointed across
org
• Execs not on board or lost in
weeds
4. Question:
How often do you meet with the
executive / management team to
review the product roadmap?
5. Consider Your Audience
Executives?
Engineers?
Sales?
Customers?
You might need a different
roadmap for each audience
6. Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
7. Getting Stakeholder Buy-in
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap
10. Ways to Organize Your Roadmaps
Each product might have its own roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team / Product Manager
• Outcomes, Goals
• Sales Channel
• Status
11. Discussion:
What are the primary elements you use
to organize your product roadmap?