This deck helps you to communicate what you do, how you do it, and how you could use ProdPad to make everyone’s lives easier! * Pick the slides you need and remove the ones you don’t! * Change the content if you need to * Make the slides specific to your needs * We hope it helps!

1. Why ProdPad?

2. What we do now

3. Our Product(s) is/are our
company
Why we need ProdPad
For our product(s) to succeed we need to improve:
● Collaboration
● Transparency
● Idea sharing
● Backlog black holes
● Utilization of internal and customer feedback

4. Where does Product Management
fit?
What do I do every day?
Problem discovery
● Collect feedback from customers, potential customers and internal
stakeholders
● Competitive analysis
● Market analysis

5. What do I do every day?
Where does Product Management
fit?
Prioritization
● Work with leadership to prioritize the problems to
be solved
● Build the roadmap
● Work with internal teams to identify, deliver,
market and sell the solutions

6. What do I do every day?
Where does Product Management
fit?
Bring teams together
● Communicate strategy
● Increase visibility of customer needs

7. Traditional methods...
How we get currently get things done
● Spreadsheets & Powerpoint
● Complicated and difficult to visualize
● Uncoordinated and difficult to share
● Siloed
● Bloated
● Opaque
● Uninspiring
● Feature-driven

8. ...Traditional problems
There has to be a better way
● Valuable ideas get lost in the backlog
● Customers and stakeholders stop providing
feedback
● Product managers feel out of control
● Product planning is difficult, unpleasant and even
scary!
● Roadmaps change frequently
● Feature factory

9. What is ProdPad?

10. What is ProdPad?
Everything we need to build amazing products!
ProdPad closes the loop by:
● Centralizing vision & strategy
● Collect Ideas & Feedback
● Create a strategic Roadmap
● Communicate Roadmap based on your audience
○ Summary for execs and investors
○ Public for sales and customers
○ Detailed for delivery teams

11. What is ProdPad?
Everything we need to build
amazing products!

12. How it helps the PM
● A tool built to help us succeed
● Communication
● Collaboration
● No more lost work
How it helps the company
● Have your say
● Stay in the loop for the vision
● Find what you need to manage
customer expectations
What is ProdPad?

13. Who uses ProdPad and why?

14. Who uses ProdPad?
Everyone!
● Check out what’s going on
● Contribute to the product’s future
● See what’s coming up on the roadmap

15. The ProdPad Way
● Keep company aligned on vision and objectives
● Streamlined company
● Shared vision
● Transparency and clear communications
Executive Team (Reviewers)

16. The ProdPad Way
● Keep track of the roadmap, backlog and
customer feedback
● Create laser-focused organization and
transparency for the whole company
Product Managers (Admins/Editors)

17. The ProdPad Way
● Focus on the right things to build
● Contribute to ideas with designs and
specifications
● Can see the pipeline and manage a cleaner
development backlog
Development Team (Editors/Reviewers)

18. The ProdPad Way
● Report valuable feedback
● Feel listened to
● Can access previous requests
● See progress and provide customer
updates
Sales, Marketing, Support, Services & Operations

19. What can I do in ProdPad?
Role-based permissions
Admin Editor Reviewer
Set up/configuration ✓
Create and manage Products ✓ ✓
Edit the Roadmap ✓ ✓
Add Ideas & Feedback ✓ ✓ ✓
Push to development ✓ ✓
Comment & Give your thoughts ✓ ✓ ✓

20. What does the future look like?

21. We’re all on the same page!
● Improved transparency
● Easier to collaborate
● Better accountability
● Less rework
● Clear handover from product to development

22. What will the roadmap look like

23. Benefits
● No inaccurate timelines
● Lean/agile
● Allows for flexibility
● Communicates problems & priorities
● Ties “what” to “why”

24. How will we use ProdPad?

25. Ideas
● Problem and solution
● Designs, specifications, user
stories and prioritization
● Supported by feedback - more
feedback, bigger problem!
Feedback
● Request for change
● Comes from a customer or user
(internal or external)
Ideas and Feedback

26. Adding Ideas
● Lots of ways to do it!
○ Directly in the app
○ Via Chrome extension
○ Email to the Ideas dropbox
● In the app? Add as many details as possible
○ Product, personas, tags
○ Problem and expected outcome - that’s the business case!
Anyone can do it!

27. See your Ideas in action
● Ideas
○ Easy to see the status of your ideas
○ No need to ask the PM or check with development
○ See your idea’s priority
● Roadmaps & completed work
○ See the big picture, and understand decision making
○ Review recently completed work

28. Collecting Feedback
● Directly into ProdPad
● Customer Feedback Portal
● Embedded widget
● From your own systems
○ CRM and sales tools like intercom
○ Support tools like Zendesk
○ Email
Anyone can do it - even your customers!

29. Using Feedback
● See who requested the change
○ Get them involved in design and specification
○ Requesters are testers!
○ Drive adoption by announcing new features to the right audience
● Segment your feedback by industry, company size & value
● Be prepared for customer visits by reviewing their recent requests

30. Communicating the Roadmap
● In app, or published as PDF, URL link or
embedded on company website
● Choose the view
○ Internal/external
○ Detailed/summary
● Right view for the right audience

31. Reviewing outcomes

32. Prioritization
● Prioritize ideas based on
impact/effort

33. Integrations
● No need to worry about “another tool”
● ProdPad links to your existing tools
○ Push feedback to ProdPad via integration
● Add Ideas and Feedback directly from existing tools
● Push Ideas to development tools

34. Rollout

35. Start small...
● Configure to fit our product process
● Pull backlog out of development tools and import into ProdPad
● Begin with small team of Admins/Editors/Reviewers
○ {Add more team details here}
● Add {team names} one by one as process is bedded in

36. What success looks like
● Regular roadmap review meetings
○ Executive team
○ Sales & Marketing team
○ Development team
○ Support/Success
○ Operations/Services
● Better transparency

37. Q&A