Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
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PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
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Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
- 2. Get out of the way! The Product Manager's Identity Crisis Mitchell Gillespie Director of Product Management
- 3. Get out of the way! MY Product Management Identity Crisis Mitchell Gillespie Director of Product Management
- 4. 4 years @ Wave HQ 2 years @ Street Contxt 2 years @ BrainStation Present @ Wave HQ Product Manager Head of Product Lead Educator Product Management Director of Product Management Oh, and… we’re hiring PMs at WaveHQ!
- 9. Call-out: I’m standing on the shoulders of Giants
- 10. Caveat: I will not suggest my learning as a framework I will not put yet another framework here…..
- 11. Caveat: I will provide all source materials I will not put yet another framework here…..
- 12. Caveat: I’m will not present immediate remedies
- 13. Caveat: My position is a running thought exercise
- 14. Position: I consistently approach my PM work with one question
- 15. “How can I get out of the way?”
- 16. “How can I get out of the way?” My PM identity crisis How I motivate others Playbook’s I’ve followed Wave HQ Examples
- 17. My PM identity crisis
- 19. UX Tech Business “Product management is the intersection between business, technology and user experience.” “A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.” ~ Martin Eriksson “You are here”
- 20. Growth Sales Operations & Risk Engineering Support / Success Product Design Executives Marketing
- 21. Growth Sales Operations & Risk Engineering Support / Success Product Design Executives Marketing
- 22. Product Owner Scrum Master Delivery Team ● Empowering product vision & roadmap ● Understanding customer needs ● Manage product backlog ● Participate in scrum ceremonies ● Review product demos before shipping ● Planning releases & announcements
- 23. Product Owner Scrum Master Delivery Team ● Empowering product vision & roadmap ● Understanding customer needs ● Manage product backlog ● Participate in scrum ceremonies ● Review product demos before shipping ● Planning releases & announcements
- 24. The Overworked PM The Underpowered PM The Partial PMs The Distant PM
- 25. Big Takeaway: Don’t know if they’re building right thing
- 26. Problem Unknown Solution Unknown Eric Ries, The Lean Startup & Steve Blank, 4 Steps to Epiphany
- 27. Problem Unknown Solution Unknown Eric Ries, The Lean Startup & Steve Blank, 4 Steps to Epiphany
- 29. Problem Am I focusing my role (i.e. time) on the things? Solution Is my time spent on X effective? Is my peers time spent on X effective? Eric Ries, The Lean Startup & Steve Blank, 4 Steps to Epiphany
- 30. “What should I spend my time on?” “Where can I make the most impact?”
- 31. I recently got asked about the most common pitfall that trips up entrepreneurs. Top on my list is: Falling in love with your solution. Product managers should not focus on designing solutions – they should focus on defining and prioritising problems. Focusing on the problem instead of the solution has a ton of benefits Curiosity. Curiosity about our customers and end-users. Curiosity to get to the bottom of unexpected behavior. Curiosity when an experiment or feature didn’t have the intended impact.
- 32. I recently got asked about the most common pitfall that trips up entrepreneurs. Top on my list is: Falling in love with your solution. Product managers should not focus on designing solutions – they should focus on defining and prioritising problems. Focusing on the problem instead of the solution has a ton of benefits Curiosity. Curiosity about our customers and end-users. Curiosity to get to the bottom of unexpected behavior. Curiosity when an experiment or feature didn’t have the intended impact.
- 33. I want to make the most impact with my time, Other areas must progress without me………..
- 35. I want to make the most impact with my time, I need to let other area progress without me……….. “What are others motivated by?” “In general, what are others more skilled at?”
- 36. My journey to understand how to motivate others
- 37. Caveat: Some are naturally motivated
- 38. 3 factors lead to better personal performance & personal satisfaction
- 39. 3 factors lead to better personal performance & personal satisfaction Purpose Mastery Autonomy
- 40. 3 factors lead to better personal performance & personal satisfaction Purpose Mastery Autonomy
- 41. Vision “Any individual on my team knows how their work directly contributes to achieving the company’s vision.” Strategy “Any individual on my team can explain the rationale behind why we’re approaching the goal the way we are” Brandon Chu, Shopify
- 42. Ash Maurya, Scaling Lean
- 43. 3 factors lead to better personal performance & personal satisfaction Purpose Mastery Autonomy
- 45. Supportive learning community Get clear on what failure really is Take responsibility for what you can control; forgive what you can’t
- 46. 3 factors lead to better personal performance & personal satisfaction Purpose Mastery Autonomy
- 48. 3 factors lead to better personal performance & personal satisfaction Purpose Mastery Autonomy
- 50. “I want to focus on specific areas, I have an understanding to motivate peers” “How can I tactically get others focused on area that don’t need my attention?”
- 52. Promote participation in Problem Discovery Empower ownership of Solution Discovery & Delivery
- 54. Keep sharing insightful storiesConsistently sharing insightful stories
- 56. Keep sharing insightful stories Select specific, impactful, and repeatable narratives with data
- 59. Keep sharing insightful storiesMake everyone the voice of the CustomerMake everyone the Voice of the Customer
- 60. Growth Sales Operations & Risk Engineering Support / Success Product Design Executives Marketing
- 61. Keep sharing insightful storiesMake everyone the voice of the CustomerEmbrace “Learn Fast” instead of only “Deliver Fast”
- 63. Some things we’re doing a Wave HQ
- 64. Keep sharing insightful storiesMake everyone the voice of the CustomerAutonomous Triage Engineering Lead Scrum Master Delivery Team
- 65. Keep sharing insightful storiesMake everyone the voice of the CustomerCollective & continuous interviewing
- 66. Keep sharing insightful storiesMake everyone the voice of the CustomerCentralized Customer Intelligence
- 67. Keep sharing insightful storiesMake everyone the voice of the CustomerCentralized Customer Intelligence Qualitative Feedback Segmentation Data
- 68. Keep sharing insightful storiesMake everyone the voice of the CustomerCentralized Customer Intelligence Nomnom.it CODE: CUSTOMERDRIVEN2018
- 69. Keep sharing insightful storiesMake everyone the voice of the Customer Product Owner Scrum Master Delivery Team Transferred traditional Product Owner responsibilities on most Agile/Scrum teams
- 70. Keep sharing insightful storiesMake everyone the voice of the Customer Transferred traditional Product Owner responsibilities on most Scrum teams Engineering Lead Scrum Master Delivery Team PM Engineer Lead Scrum Master Delivery Team Designer
- 71. Sharing a Story of Peer
- 73. Closing Thoughts
- 76. “How can I get out of the way?”
- 77. Fun thought for my next talk...
- 78. In 10-15 years, will Product Management be a role that still exists in digital product startups?
- 79. Thank You