Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

1. www.productschool.com
B2B vs B2C Product Management
by Booking.com Sr PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. B2B Product Management
Palas Nuwal
Senior Product Manager
Booking.com
Oct 2020

7. How many of these are B2B product
companies?

8. Stripe?

9. Slack?

10. Salesforce?

11. Shopify?

12. So... what makes a company a B2B product
company?
The Sniff
Test
Who is
the
user?
Who is
paying?

13. What about these then?

14. Facebook?

15. Apple?

16. Amazon?

17. Netflix?

18. Google?

21. Ideation
Data,
Experimentation
& Hypothesis
Market and
Competition
Customer
feedback
& User
Research
Commercial
Stakeholders/Partner
Needs

22. Prioritisation
Strategy/Vision
Legal/Compliance
ROI/Impact/
Opportunity
Deal Breaker

23. Execution & Testing
Integration/Lead
time
MVP/User
Testing
Success
Metric
Short term vs Long term

24. Metrics & Decision Making
Partner
Surveys
Quantitative -
Usage/Adoption
/AB Test/North
Star
Commercials
Qualitative Partner
Feedback / Informal
Calls

25. Thank you!

26. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training