Alexey Semeney Presents at Product School, San Francisco on August 3rd 2016

1. FROM BUILDING NEW PRODUCTS TO
MANAGING EXISTING ONES
/Productschool @ProductSchool /ProductmanagementSF

2. FROM BUILDING NEW PRODUCTS
TO MANAGING EXISTING ONES
Alexey Semeney
alexey@devteam.space, @alexeysemeney
DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

3. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

4. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

5. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
World largest lake
400mi x 50mi x 1mi
Summer + 104F
Winter - 40F

6. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
MAKE IT OR BRAKE IT
attitude

7. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
DO NOT AGREE TO BUILD S%#T

8. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
DECONSTRUCTION PRINCIPLE

9. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- GREAT GOALS
- GREAT PRODUCT
- GREAT PROCESS
- GREAT MARKETING

10. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- GREAT GOALS
OKR, by Intel
https://en.wikipedia.org/wiki/OKR
For the team
For yourself

11. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- GREAT PRODUCT
Product/Market Fit
User Path/UX/UI
Backend

12. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- Product/Market Fit
“Pick a niche to get rich”
- Market research on competitors
- Keywords research
- Test several niches at a time
- DATAAND COMMON SENSE

13. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- User Path/UX/UI
Your objectives
Users’ objectives
http://conversionxl.com/how-to-design-user-flow/
User Path according to AARRR
Cohort Analysis

14. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

15. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

16. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- AARRR
Acquisition
Activation
Retention
Referral
Revenue

17. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- AARRR
Acquisition
Activation
Retention
Revenue
Referral

18. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

19. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
Sean Ellis, Growthhackers.com

20. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- Backend
Use tools you work with
in the fastest possible way.

21. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- GREAT PROCESS
Great internal process
Great support

22. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- Great internal process
Great sales
Team Management
- Personal OKRs
- Work/self-education balance
- Daily written updates
- Weekly progress tracking

23. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
- GREAT MARKETING
http://spyfu.com
Content Marketing
PR
Advertising
Email marketing

24. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
GREAT GOALS
GREAT PRODUCT
GREAT PROCESS
GREAT MARKETING
MAKE IT OR BRAKE IT
DO NOT AGREE TO BUILD S%#T
DECONSTRUCTION PRINCIPLE
DATAAND COMMON SENSE

25. FROM BUILDING NEW PRODUCTS
TO MANAGING EXISTING ONES
Alexey Semeney
alexey@devteam.space, @alexeysemeney
DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

26. Upcoming Courses
San Francisco
Weeknights: September 6th
Weekends: September 10th
Apply At
www.productschool.com
www.productschool.com

27. www.productschool.com
Upcoming Workshops
Rsvp On Eventbrite
August 10: Coding For Non Coders
August 17: Product Owners: How to Get Your Development Team to Love
You
August 24: PM Life at an Early Stage Startup
August 31: Product Management Course - Info Session