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How Being an Intraprenuer Helps Your PM Career by Oracle PM Dir

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Main takeaways:
- Having lots of good ideas isn’t enough, product leaders have to develop the skill to “sell” their ideas
- Identify barriers to a culture of innovation, and develop methods to overcome those barriers
- Always be up to the challenge to trade off across products and among the features within a product

Publié dans : Technologie
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How Being an Intraprenuer Helps Your PM Career by Oracle PM Dir

  1. 1. www.productschool.com How Being an Intraprenuer Helps Your PM Career by Oracle PM Dir
  2. 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. C O U R S E S Product Management Learn the skills you need to land a Product Manager job
  4. 4. C O U R S E S Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. C O U R S E S Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. C O U R S E S Learn how to acquire more users and convert them into clients Digital Marketing for Managers
  7. 7. C O U R S E S UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to- end experience
  8. 8. C O U R S E S For experienced Product Managers looking to gain strategic skills needed for top leadership roles Product Leadership
  9. 9. C O U R S E S Corporate Training Level up your team’s Product Management skills
  10. 10. Amitha Pulijala T O N I G H T ’ S S P E A K E R
  11. 11. How Being an Intrapreneur Helps Your PM Career
  12. 12. About Me Head of CX/Digital Communications product line at Oracle 10+ years as a Product Manager Launched several new products Hold several patents in web communications Intrapreneur at heart, Engineer by training Passionate about Mentoring, Mindfulness and Music 12
  13. 13. “ Finished files are the result of years of scientific study combined with the experience of years. 13
  14. 14. “ “Everyone who has ever taken a shower has had an idea. It’s the person who gets out of the shower, dries off, and does something about it that makes a difference.” - Nolan Bushnell 14 Bringing Ideas to Life! A person within a corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation is an Intrapreneur
  15. 15. 15 Intrapreneur Product Advocate Troubleshooter Negotiator SME Voice of the Market Creator Owner of the numbers Story Teller Product Manager Personas
  16. 16. Intrapreneur vs Entrepreneur 16 Intrapreneur Entrepreneur Credibility upside Blank slate Customer ecosystem No ecosystem (Moderate) Risk (Huge) Risk Bureaucracy and Legacy processes Autonomy Funding upside (at least does not keep you up at night) Funding downside (Moderate) Reward (Huge) Reward
  17. 17. 17 Intrapreneur Program Hackathons Innovation time Curated Intrapreneurship programs
  18. 18. 3 Key Steps IDEA PITCH EXECUTION 18
  19. 19. IDEA “Make a dent in the universe” - Steve Jobs 1
  20. 20. Sweet spot of innovation 20 Technology feasibility Business viability Human Values usability and desirability
  21. 21. https://www.youtube.com/watch?v=Qk HH68dvwjk
  22. 22. https://www.youtube.com/watch?v=Tc kqNdrdbgk
  23. 23. What’s moving the needle? ◇ Problem Framing ■ Understand (customer and customer needs) ■ Synthesize ◇ Problem Solving ■ Brainstorming ■ Prototyping 23 Empathy | Collaboration | Iteration
  24. 24. My Starting Point... ◇ Customer Interviews ■ Extreme Consumers ■ 5 Whys ■ Separating noise from signal ◇ Bricolage ■ Consumer Behaviors -> Enterprise ◇ Converging to the organizational mission ■ Frictionless communication 24
  25. 25. Pitch What’s your story? 2
  26. 26. 26
  27. 27. 27 Stories that persuade Memorable Impactful Personal
  28. 28. 28 Story: One size does not fit all Channels & Influencers Head of Resourcing Stakeholder, Investor How you package idea makes a huge difference!
  29. 29. 29
  30. 30. Execution Seeing is Believing 3
  31. 31. 31 Product Execution Steps Problem/Market FitProblem/Solution Fit Scale Focus: Validated Learning Experiments: Pivots Focus: Growth Experiments: Optimizations
  32. 32. 32 Execution Models ◇ Incremental Innovation ■ Extension to the existing offering, leverages existing paths to market ◇ Enabling Innovation ■ Enables new value, leverages existing paths to market ◇ Breakthrough Innovation ■ Significant innovation that enables new value, new paths to market
  33. 33. Where am I... ◇ Multiple Pivots ■ Zoom-out pivot ■ Customer segment pivot ■ Channel pivot ◇ Multiple beta programs (Great launch pad) ◇ Various Go-to Market Programs
  34. 34. 34 Key Takeaways ◇ Think about your user’s deepest needs ◇ Learn and Practice storytelling ◇ Build your social capital ◇ Don’t be afraid to poke into other parts of the business ◇ Be comfortable with failure
  35. 35. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design, Product Leadership courses and Corporate Training