Main takeaways: - Having lots of good ideas isn’t enough, product leaders have to develop the skill to “sell” their ideas - Identify barriers to a culture of innovation, and develop methods to overcome those barriers - Always be up to the challenge to trade off across products and among the features within a product

1. www.productschool.com
How Being an Intraprenuer Helps
Your PM Career by Oracle PM Dir

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Amitha Pulijala
T O N I G H T ’ S S P E A K E R

11. How Being an Intrapreneur
Helps Your PM Career

12. About Me
Head of CX/Digital Communications product line at Oracle
10+ years as a Product Manager
Launched several new products
Hold several patents in web communications
Intrapreneur at heart, Engineer by training
Passionate about Mentoring, Mindfulness and Music
12

13. “
Finished files are the result of years of
scientific study combined with the
experience of years.
13

14. “
“Everyone who has ever taken a shower has had an
idea. It’s the person who gets out of the shower,
dries off, and does something about it that makes a
difference.” - Nolan Bushnell
14
Bringing Ideas to Life!
A person within a corporation who takes direct
responsibility for turning an idea into a profitable
finished product through assertive risk-taking and
innovation is an Intrapreneur

15. 15
Intrapreneur
Product Advocate
Troubleshooter
Negotiator
SME
Voice of the
Market
Creator
Owner of the
numbers
Story Teller
Product Manager Personas

16. Intrapreneur vs Entrepreneur
16
Intrapreneur Entrepreneur
Credibility upside Blank slate
Customer ecosystem No ecosystem
(Moderate) Risk (Huge) Risk
Bureaucracy and Legacy processes Autonomy
Funding upside (at least does not keep you
up at night)
Funding downside
(Moderate) Reward (Huge) Reward

17. 17
Intrapreneur Program
Hackathons Innovation time
Curated
Intrapreneurship
programs

18. 3 Key Steps
IDEA PITCH EXECUTION
18

19. IDEA
“Make a dent in the universe” - Steve Jobs
1

20. Sweet spot of innovation
20
Technology
feasibility
Business
viability
Human
Values
usability and
desirability

21. https://www.youtube.com/watch?v=Qk
HH68dvwjk

22. https://www.youtube.com/watch?v=Tc
kqNdrdbgk

23. What’s moving the needle?
◇ Problem Framing
￭ Understand (customer and
customer needs)
￭ Synthesize
◇ Problem Solving
￭ Brainstorming
￭ Prototyping
23
Empathy | Collaboration | Iteration

24. My Starting Point...
◇ Customer Interviews
￭ Extreme Consumers
￭ 5 Whys
￭ Separating noise from signal
◇ Bricolage
￭ Consumer Behaviors -> Enterprise
◇ Converging to the organizational mission
￭ Frictionless communication
24

25. Pitch
What’s your story?
2

26. 26

27. 27
Stories that persuade
Memorable
Impactful
Personal

28. 28
Story: One size does not fit all
Channels &
Influencers
Head of
Resourcing
Stakeholder,
Investor
How you package idea makes a huge difference!

29. 29

30. Execution
Seeing is Believing
3

31. 31
Product Execution Steps
Problem/Market FitProblem/Solution Fit Scale
Focus: Validated Learning
Experiments: Pivots
Focus: Growth
Experiments: Optimizations

32. 32
Execution Models
◇ Incremental Innovation
￭ Extension to the existing offering, leverages existing
paths to market
◇ Enabling Innovation
￭ Enables new value, leverages existing paths to
market
◇ Breakthrough Innovation
￭ Significant innovation that enables new value, new
paths to market

33. Where am I...
◇ Multiple Pivots
￭ Zoom-out pivot
￭ Customer segment pivot
￭ Channel pivot
◇ Multiple beta programs (Great launch pad)
◇ Various Go-to Market Programs

34. 34
Key Takeaways
◇ Think about your user’s deepest
needs
◇ Learn and Practice storytelling
◇ Build your social capital
◇ Don’t be afraid to poke into other
parts of the business
◇ Be comfortable with failure

35. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training