Contenu connexe

Présentations pour vous(20)

Similaire à How to be a Digital Products Ninja by ServiceNow Sr. PM(20)


Plus de Product School(20)


How to be a Digital Products Ninja by ServiceNow Sr. PM

  1. How to be a Digital Products Ninja by ServiceNow Sr. PM
  2. FREE INVITE Join 35,000+ Product Managers on
  3. COURSES Product Management Learn the skills you need to land a product manager job
  4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
  8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
  9. COURSES Corporate Training Level up your team’s product management skills
  10. Manjeet Singh TONIGHT’S SPEAKER
  11. ● Group PM @ ServiceNow ● Product Manager @HP ● Founder of Agile Fitness ● Various roles@ Startup
  12. What will you learn from this presentation? 1. What it means to be a Ninja PM? 2. Future of digital Product Management 3. Principals/Framework/Tool-set for PM’s growth 4. How to assess gaps and continuously level up 5. Lesson learned and Key takeaways
  13. What it means to become a Ninja PM? ● Pushing limits to continuously discover, develop and deliver values to your customer and your organization. ● And become the best product leader possible.
  14. Understand the basic principles, frameworks and success drivers Treat your growth as PM leader like you would any product Build continuous Improvement mindset and execute You do not need a formal title to become a Ninja PM
  15. Future of Product Management
  16. Why the PM role is becoming more important in the digital world? Today, basic physical, digital and biological technologies are intersecting to create exponential change In short, we are faced with designing the systems of the future accommodating both technology AND people
  18. Principals, Framework, Tool-set for growth in the PM role
  19. Product Manager Analytical Sense Product Sense Execution Sense Artificial Intelligence/Machine Learning/BlockChain/IoT/Cloud (Technologies) User Needs/Experience (People)
  20. Understand the success drivers Image:Talk from Product that count
  21. Product sense: the ability to usually make correct product decisions even when there is significant ambiguity. Execution sense: the ability to align people towards an objective and orchestrate complex projects. Analytical sense: the ability to frame the right questions, evaluate a problem from multiple facets, simulate outcomes, be able to use data as well. 10-30-50 framework for growth in the PM Role Credit: Shreyas Doshi
  22. How to assess gaps and continuously level up?
  23. Manage your career like a project My Skills Today Gap: Additional Skills Goal: Become the best PM leader
  24. Level up the minimal viable PM skills 1. Metrics that matters to PM 2. API Skill for PMs 3. SQL/Data Skill for PMs 4. Learn to Draw on WhiteBoard 5. Create easy to understand Roadmaps
  25. Time Management 1. Master these meetings a. Requirements gathering b. Planning c. Retrospectives d. Product demos 2. Capture notes/ideas into one place 3. Direct and delegate 4. Carve out the time to think strategic 5. Deep breath often
  26. Become a student of useful frameworks ● AARRR: Startup Metrics for Pirates ● HEART: How to choose right UX metrics for your product ● How to get requirements right: The 5 W's & H ● How to prioritize: Cost benefits, weighted scoring ● 4P’s of Marketing (Marketing Mix) ● 5 C’s of Product Pricing
  27. Continuous Improvement process for PMs Be curious about users, industry, technology Uncover Problems worth solving Identify Measurement KPIs Align with Business Goals Bring Improvement ideas/Initiative to a central place Prioritize the right use cases (Customer + Business focussed) Do rapid experimentations and design sprint Gather required data for Analytics/AI Build Feedback Loops Continuous measurement and Transparency Have a Fallback Plan Show the Value Achieved Reapeat again ExecuteIdentify Plan Review
  28. Focus on creating and delivering the value
  29. 1. What value is my organization providing? 2. How is my organization creating value? 3. How is my organization delivering value? 4. How is my organization capturing value? Use a lightweight business model canvas
  30. Customer Experience Measurement
  31. Lesson learned and Key takeaways
  32. Mistakes to avoid Build products without fully understanding the customer problem Keep building feature after feature that nobody uses Losing site of customer experience (Functional, Social and Emotional needs)
  33. Testing your idea ● Timing and execution is critical once you have a good idea ● Share it internally within cross functional teams ● Prototype and early customer feedbacks ● Share externally: Friends/Blog/Quora ● Learn and adapt- A/B Testing, Usage behavior tracking
  34. Design Phase ● Rapid Experimentation & Design Thinking- because it allows to frame and reframe the problem ● Become self dependent if UX resources are not available ● Keep it simple - complex solution has a huge cost ● Whiteboard all ideas and carefully look at intersection for new innovation possibilities
  35. Execute ● Build relationship with the people ● Never lose sight of social and emotional aspect of the customer. Critical for B2B products as well ● Avoid specials (no customization for one customer) ● Leverage data to make decisions - data is most useful when you come to it with a question
  36. Takeaways
  37. Key Takeaways 1. Create a career roadmap and make your manager accountable for your growth. 2. Focus on learning, test your idea quickly, become customer champion asap 3. Be intentional about the product you work on. Pick core products or new one that align well with long term strategy. 4. Become a student of framework that will make you more effective 5. Take Coaching and Mentor others
  38. Additional takeaway if you manage AI/ML products 1. PM should drive/get involved in the AI strategy 2. Find the right use case to solve 3. Create a data acquisition strategy 4. Do rapid experimentations and design sprint 5. Construct a feedback loop 6. Measure relative performance 7. Have failback (if face recognition does not work?)
  39. Do not forget to take care of your health and wellness. (Physically, Emotionally, Creatively, Spiritually) - Coach Manjeet
  40. Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online

Notes de l'éditeur

  1. Quick overview of my last 10 years and progress in to product management.
  2. Ninjas, or Shinobi (in Japanese) were a military unit in Japan trained in non-traditional forms of warfare. Today we are applying this ancient term
  3. To understand and solve a real customer problem, To reduce uncertainty that the product will succeed, To drive sustainable business growth
  4. Autonomous cars? People would live 500 years?
  5. Get continuous feedback
  6. Make sense of REST, GET, endpoints, headers and payloads: In my experience, APIs are one of the most frequent technical concepts referenced by non-product/engineering stakeholders because of the business opportunities they present. An understanding of the fundamentals of APIs is therefore a very useful thing to have. Google Map, ML API, Twillio APIs, Braintree for payment Find what you need from data, reframe the problem Diagram- to articliate your idea, to do problem solving
  7. Meeting are essential to get things done First to suggest the time. Talk to customer every week Time Boxed Come prepared. Set time Agree action and outcome Focus on ‘what’ and ‘why’ and less of the ‘how’
  9. Business model canvases help you visualize your business and the interactions among its elements Business model canvases tell the story of how you distinguish yourselves from the competition Value proposition canvases examine the heart of the business model canvas and how you distinguish yourself from your competition
  10. Have transparency and empower your team Ask you team to loop you in Find what is common, what motivated them, what is their hidden talent