At Airbnb, they aspire for every trip to be great. To get there, they need to bake quality into their product. This means building a product that enables hosts to deliver amazing hospitality and exceed their guests' expectations. In this talk, Yasmin will explain how Airbnb thinks about this complicated problem, and how they build product solutions to solve it. We'll also dive into a case study of a specific product that was launched. Lastly, Yasmin will give you her tips on how to add value as a Product Manager from day one.

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7. Yasmin Mandviwala
TONIGHT’S SPEAKERS

8. Product
SolutionsJune 13, 2018
Building

9. Hi, I’m Yasmin!
I’ve worked at: McKinsey,
Acumen Fund, Technoserve,
PayPal, Airbnb
I’ve worked in: NYC, Mumbai,
Kigali, Paris, SF

10. Case Study
Driving adoption
How to get a PM job
Tips for new PMs
Q&A
Agenda
20 mins
10 mins
10 mins
30 mins
5 mins

11. Airbnb connects
Hosts who have
spare space to rent
&
Guests who are
traveling and looking for
somewhere to stay

12. How do we make sure we have
no BAD trips on Airbnb?
The Big Question

13. A trip is bad when…
Reality Expectations
STEP 1: FRAMEWORK & HYPOTHESES
<

14. Reality Expectations
STEP 1: FRAMEWORK & HYPOTHESES
<
Are our homes not
clean?
Are the hosts not
responsive?
Is the check-in process a
hassle?
Are we not telling guests
everything they need to
know about the home?
Do the homes look too
big in photos?
Are potential guests not
reading all the reviews?

15. User Research:
We actually followed
dozens of travelers
throughout their trips to
see what went well... and
what went not so well
STEP 2 - GATHER DATA AND LEARN

16. Gather data:
We analyzed
thousands of guest
reviews from bad
trips to understand
what went wrong
STEP 2 - GATHER DATA AND LEARN

17. STEP 2 - GATHER DATA AND LEARN
Cleanliness
Check-in
difficulties
Size of the home
Privacy issues
Communicating
with the host
Top Pain Points

18. STEP 2 - GATHER DATA AND LEARN
Cleanliness
Check-in
difficulties
Size of the home
Privacy issues
Communicating
with the host
Reality Expectations<

19. Standards
We implemented a
review system that
catches cleanliness
issues, and we now
warn hosts if they are
repeat offenders.
STEP 3 - DESIGN PRODUCT SOLUTIONS

20. Check-in
Instructions
We launched a way for
hosts to create a step-by-
step photo guide to help
guests check in
STEP 3 - DESIGN PRODUCT SOLUTIONS

21. Update Listing Flow
We launched a data
gathering flow to make sure
hosts kept their listing details
accurate.
We also added new
information around privacy -
like whether any spaces are
shared with others
STEP 3 - DESIGN PRODUCT SOLUTIONS

22. Through these efforts, we’ve seen
better review scores, and
positive sentiment from both
hosts and guests
RESULTS

23. How do I get users to adopt
my product / feature?
Driving Adoption

24. 1. Give your
users a strong
value proposition

25. 2. Carefully choose your
channels

26. 3. Think about the best
time of day

27. 4. Make the
product as
simple as
possible

28. 5. Encourage
people to
share with
friends

29. So you want to be a
Product Manager?
Getting the gig

30. Path 1:
Get into an
Associate
Product Manager
(APM) program

31. Path 2:
Join a smaller
company or
startup that is
interested in your
broader skillset

32. Path 3: Get close to the product!
At any stage, the best way to get into Product is to take
a role that puts you close to the product and the user.
This could be user research, data analyst, product
marketing, biz ops, sales., etc.
As long as you’re learning about the user, and
interfacing with PMs and engineers, you’re
building your product skillset and you’re one
step closer to jumping over!

33. So you got a Product Manager job!
Adding value as a new PM
...now what?

34. Tip #1
Document
things you
learn during
onboarding
and SHARE

35. Tip #2
Clean up
meeting
cadence and
processes

36. Tip #3
Do your
competitive
research
and SHARE

37. Tip #4
Make
connections
with other
PMs / teams

38. Tip #5
Start weekly
team update
emails to
champion
progress

39. And a bonus tip….
Always bring the donuts!

40. Thank you!

41. Part-time Product Management Courses in
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