4. Come join us on Launch!
Become part of our exclusive community
Where Product People go to connect, exchange
ideas and build better together!
Join exclusive product community
8. About
About
About
me
me
me
6 years @ Microsoft
Experience building 0 to 1
and scaling small solutions
enterprise-wide
Likes cooking, reading,
giant dogs
10. Scenario
Scenario
Scenario
20% of user base
Tech-forward
Wants deeper
Analytical capabilities
(Feature Z)
High Engagement
Users
80% of user base
Tech-averse
Wants simplification
(only features X and
Y)
Medium/Low
Engagement Users
12. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders
Building
feature Y
Competitor
13. Approach
Approach
Approach
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.
Building
feature Y
Competitor
14. Options
Options
Options
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
Building
feature Y
Competitor
Build Z
Build B
Deprecate X
Build Z and deprecate X
Build B and deprecate X
1.
2.
3.
4.
5.