Product Management Event at #ProductCon Seattle on Impactful Product Expansion by Pooja Ghera, Principal Product Manager at Amazon Alexa.

1. www.productschool.com
Impactful Product Expansion by
Amazon Principal PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-
to-end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Pooja Ghera
T O N I G H T ’ S S P E A K E R

11. From V1 To Vnext
Impactful Product Expansion
POOJA GHERA
PRINCIPAL PRODUCT MANAGER @ AMAZON ALEXA
INSTRUCTOR @ PRODUCT SCHOOL

12. My Product Management Journey!
Engineer
Software
Development
Software
Management
MBA
Product
Management
Product
Leadership
< / >
12

13. What is Vnext and why is it important?
13
Vnext is a major enhancement that moves the needle for the product or
service.
⮚Move the needle in terms of business goals
⮚ Customer adoption
⮚ Revenue
⮚ Engagement
⮚ …

14. V1 Launch
• Researc
h
• Plan
1 Approval2 Design3 • Build
• Test4 GTM5 Launch
6
14

15. Post Launch
• Review feedback
• Analyze metrics
• Track towards goals
7 What
next?
1. Address customer complaints
2. Think Big and plan Vnext
2. Work on enhancements
OR
15

16. Framework for Impactful Vnext
C-DOT
⮚Customer
⮚Data
⮚Organization
⮚Technology
16

17. Who is the customer?
Problems<>Product
17

18. Customer
B r o a d
D
e
e
p
⮚Consumer to Enterprise
⮚ Alexa for Business, Facebook for
work, Airbnb for work
⮚Another customer segment
⮚ Alexa for kids
⮚International Expansion
⮚ Prime, Netflix
⮚Features
⮚ Alexa Music, Smart Home, Video
⮚Platform expansion
⮚ Mobile
⮚ Desktop
⮚ Smart Assistants
⮚ Wearables
⮚ Automobiles
⮚Completeness 18

19. 19
CUSTOMER
IDEAS

20. Data
• Data
• User Feedback
• Market Trends
• Competitive landscape
Analyze
• Insights
• ML
• Market Size
• Business Goals
Ideas • Validate with
customers
Vnext
20
Spend time with
the customers

21. 21
Business Goals with Customers
Business
Goals
Customer

22. 22
CUSTOMER
IDEAS
DATA

23. Organization
23
IDEAS
⮚Experts for ideas
⮚Experts as sounding boards
EXECUTION
⮚ Boundaries

24. Organization – Going beyond
START-UPS
⮚Fluid area of responsibility
⮚Identify an opportunity– go
solve it
⮚Constraint on resources
BIG COMPANIES
⮚ Defined area of responsibility
⮚Identify an opportunity outside
your area / domain / product –
potential challenges
⮚Less constraint on resources
but could lead to organizational
issues
PMs have very strong ownership
It might feel like you are trying to enter their territory!
24

25. Organization
THINK BIG
⮚Forget organizational boundaries
⮚Organization can get realigned
⮚Other teams could collectively contribute to building the product
⮚Bring the other PMs along and make it a collective effort
⮚Also bring along your engineering team
Do the right thing for the customer!
Alexa Visuals on TV
25

26. 26
CUSTOMER
IDEAS
DATA
ORG

27. Technology
27
Is this feasible?

28. Technology
28
⮚You have an insight but your engineering team will validate
⮚ Tools
⮚ Systems
⮚ Resources
⮚ Time to ship

29. 29
CUSTOMER
IDEAS
DATA
ORG
TECH

30. Next Step
30
Pitch

31. Vnext Launch
• Researc
h
• Plan
1 Approval2 Design3 • Build
• Test4 GTM5 Launch
6
31

32. 32
Find the time!

33. Summarize
⮚Vnext - move the needle for your product
⮚CDOT
⮚Think Big and don’t constraint yourself
⮚Deliver what makes customer happy and also meets your business
goals.
33

34. Thank You!
34

35. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and Corporate
Training