Product Management presentation given during #ProductCon Online in July 2020 by Amazon Alexa Head of Product.

1. www.productschool.com
Product-Market Fit in a Nascent or
Emerging Area by Amazon Alexa
Head of Product

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Hypothesis-based product development
Product-Market Fit in a Nascent or Emerging or New Area

6. Neha Monga | Product Leader | @nemon

7. what do these products have in common?

8. Kyocera Visual Phone VP-210

9. FireTV remote and Alexa/Echo devices

10. Blue Apron, ClassPass, and Instagram

11. Hypothesis based product development
If we created <the product or feature>,
it will solve <a problem>
for <customer persona>
leading to <desired business outcome>

12. identify customer problem
customer usage data
problem statement
ethnographic
studies
sales team
feedback
review
s
survey results
customer
forums
insightsgap
s

13. brainstorm possible solutions

14. define business outcome
New user sign up conversion
engagement
CTR
retention
Repeat purchases

15. test, test, test…

16. Common mistakes
“sales improved when we implemented A” but we also changed B, C and D
(attribution)
“more customers are clicking!” but no increase in sales
(myopia)
“my product usage increased” but another product is cannibalized
(ignoring side effects)
“engagement improved” but then went back to same/lower level
(short-term vs. long term impact)

21. LinkedIn: https://www.linkedin.com/in/nehamo/
Twitter: https://twitter.com/nemon

22. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training