This document summarizes a presentation about building products users love through user feedback. It begins with an overview of the product manager role and product design process of starting with learning, testing early and often, and iterating after launch. It then provides a case study of Google Classroom, detailing how they learned teachers spend most of their time on non-teaching tasks, tested early prototypes with a small group, iterated based on feedback, and publicly launched in 2014 after an alpha and beta period to collect more feedback and continue improving. The key lessons are to start with user and market research, user test ideas early and often, and collect post-launch feedback to keep learning and iterating.

1. User Feedback: How to Build a Product
Users Love
/Productschool @ProductSchool /ProductmanagementNY

2. User Feedback: How to
Build a Product Users Love
Molly Mackinlay, Google PM

8. 1. Role of a PM (quick overview)
2. Product Design Process
3. Google Classroom Case Study

9. https://goo.gl/dEq2zq
But first, a Quiz!

10. Role of a PM
Quick overview

12. You are
here!
UX Tech
Business

13. Product Design Process

14. 1. Start with learning
2. Test early and often
3. Keep iterating after launch

16. IDEA

17. LEARN

18. LEARN
IDEA

19. LEARN
IDEA
BUILD

20. LEARN
IDEA USER
TESTING

21. LEARN
IDEA USER
TESTING

22. LEARN
IDEA
BUILD
USER
TESTING

23. LEARN
IDEA
BUILD
USER
TESTING
LAUNCH

24. LEARN
IDEA
BUILD
USER
TESTING
LAUNCH

25. a case study in user feedback

26. We talked to teachers and found out
they spend most of their time doing
things that are not teaching...

27. We learned teachers spend hours every day making copies,
grading papers, and managing assignment workflow
1:58
lesson
planning
1:52
grading /
evaluation
1:50
printing,
making
docs
1:34
talking to
teachers/
admin
1:32
email
1:06
communicating
with parents
How much time per day do you spend doing the following?
(in hours daily, average of 96 responses)

28. assignments are still
handed in like this

29. teachers that used Google tools
needed glue to make them usable
in classrooms

31. We built Google Classroom to give
teachers more time to teach and
students more time to learn

32. ?
But how did we get there?

33. We started early pilots
with 3 teachers and
100 students
Classroom team

34. Classroom team
We iterated on designs
based on their
feedback to continue
refining the product

35. JAN 2013
Research kickoff
JUL 2013
Eng team founded
OCT 2013
Launched
Alpha
MAR 2014
Launched Beta
MAY/JUN 2014
Early preview
AUG 2014
Public launch

39. SHIP
FEEDBACK
ITERATE

41. LEARN
IDEA
BUILD
USER
TESTING
LAUNCH

42. 1. Start with user and market research
2. User test ideas early and often
3. Collect feedback after launch to
keep learning and iterating

43. Thanks! Questions?
momack28@
mollymackinlay