Main takeaways: -Never hesitate to ask the question "why" -How to effectively communicate via Precision Question and Answering -What makes you stand out

1. The “Why” of Product Management
by Microsoft Product Lead
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. THE “WHY” OF
PRODUCT
MANAGEMENT
Aarti Bindlish
https://www.linkedin.com/in/aartibindlish/

6. MY JOURNEY
Technology
Product Strategy
Business Venture in Health Care
Leading product teams at Microsoft
Advise Start-ups
A lifelong learner
6

7. WHAT WILL YOU LEARN TODAY
• Leading Product Thoughtfully using the ‘Why’ lens
• How to find answers to ‘why’
• Articulating the ‘why’ effectively
• What makes you stand out
7

8. LEADING PRODUCT THOUGHTFULLY USING THE ‘WHY’
LENS
8
Executive Leadership Business
Partners
Customers
Product Sense – 360 Degree Awareness
Why should the
sponsors invest in
it
Product Sponsors
Competitors
Why should your
leadership prioritize it
and why now
What’s in it for
them, why should
they care
Why do you believe
you will win
Customers
Product Sponsors
Customers
Who needs this
product and why
would they choose
you
Customers
Customers

9. HOW TO FIND ANSWERS TO WHY
• Customer research
• Deep customer interviews discovering their unarticulated needs
• 5 why’s
• Surveys, interviews, focus groups, usability studies, slicing and dicing existing data
pieces
• Don’t hesitate in reaching people and ask questions
• Market/Competitor research
• E.g. Gartner’s reports, market research data sets, Forrester, e-marketer, magic
quadrants
• Existing precedence inside & outside your organization (prior successes and failures)
• Learn from the past
9

10. ANSWERING
A WHY
• Precision Q&A
• Active listening
• Demystifying the “real” question
• Clear, Crisp and Concise
• Its OK to not have the answer
• Use data
10

11. WHAT MAKES YOU STAND OUT
• Passion
• 360-degree perspective on ‘why’
• Communication with data and conviction
11

12. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training