A Product Management talk by Manash Bhattacharjee at #ProductCon New York 2019, Voice, IOT and Home Automation - Challenges to Consumer Adoption by Head of Product at PepsiCo.

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Voice, IOT and Home Automation –
Challenges to Consumer Adoption

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5. Voice, IOT and Home Automation –
Challenges to Consumer Adoption

6. About Me
IOT Adoption Challenges
Product Innovation
Manash Bhattacharjee
Co-developed xPays
with Apple, Google
and Samsung
Developed Chatbots
on FB Messenger in
partership with Fresh
Direct and Subway
Groceries by
Mastercard on
Samsung Smart
Fridge
42+ Patents Filed in
Digital Commerce
Mastercard - VP Product ( Digital Payments and Labs ) | 03.2014 - 02.2018

7. Some Stats to Start Our Discussion: 50B IOT Devices by 2020
Product Innovation
Manash Bhattacharjee
IOT Adoption Challenges
25% of US Household have
Smart Speakers ( as of Mar
2019)
40%
120M
Devices

8. How we see the IOT Ecosystem
Product Innovation
Manash Bhattacharjee
IOT Adoption Challenges
Form Factor
Signals and
Processing
API and Cloud
Based Backend
Ecosystems Companion App
Extended
Ecosystem

9. Adoption and Platform Challenges with IOT Ecosystems
IOT Adoption Challenges
Form Factor
Signals and
Processing
API and Cloud
Based Backend
Ecosystems Companion App
Extended
Ecosystem
Digital Fatigue Imperfect System
– Ongoing
Development
Privacy and
Security Concerns
Disconnected
Ecosystem
No Killer App
Imperfect System
– Ongoing
Development

10. Case Study IOT Device – Samsung Smart Hub Refrigerator
IOT Adoption Challenges
Digital Fatigue
Imperfect System
– Unique version
of Android
Privacy and
Security Concerns
Limited Sensor
Development
No Killer App
Limited Backend
Integrations
Product Innovation
Manash Bhattacharjee

11. Thank You
Conversational Commerce
Product Innovation
Manash Bhattacharjee

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