Main takeaways: - How to segment businesses on the basis of online/offline - Understand the payment value chain and challenges - Key factors to keep in mind while building a payment platform

1. www.productschool.com
Webinar: Building Payment Platforms
for SMB by PayPal Sr PM

2. Join 60,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

6. Case Study: Building Payment Platform for SMB

7. Agenda
● Framework to define the problem
space - What to build?
● How to segment businesses on basis
of constraints - Whom to build for?
● Understand the payment value
chain and challenges due to data
connectivity constraints

8. NOW201520142010 2017
130 million active users for
payment platform
PaytmAdobe Systems
300 million active users of
online payment system
PayPal
220 million active telecom
subscribers, 4G launch
Bharti Airtel
Acrobat Reader user, shift
from desktop to mobile
My journey

9. Why build a payment platform

10. Define your vision
● Democratizing finance
● Empowering businesses to join the
global economy
● Improving financial health
No one should be left out of the economy
because the cost is too great or the
technology too complex.

11. Derive strategic
imperatives
Payment provider of choice for
consumers during
● online checkouts
● offline payments
An omni-channel payment platform that
enables businesses to continue growing
and facilitate overall payment
ecosystem.

12. Payment provider of choice for
consumers during
● online checkouts
● offline payments
An omni-channel payment platform that
enables businesses to continue growing
and facilitate overall payment
ecosystem.
Derive strategic
imperatives

13. Identify the target segment

14. Identify user personas and their needs
Hobbyist
Pursuing her hobby and sells
handicrafts and the income is
meaningful to grow big
Small business owner
Sells full-time, invests
back the income towards
growing the business
Emerging entrepreneur
Started as a part-time, but
the business has evolved
and needs integration
across other marketplaces
Garage Seller
Getting rid of seasonal
unused items in the home,
wants best price for his stuff,
sells 4-5 times a year

15. Identify user personas and their needs
Hobbyist
Pursuing her hobby and sells
handicrafts and the income is
meaningful to grow big
Small business owner
Sells full-time, invests
back the income towards
growing the business
Emerging entrepreneur
Started as a part-time, but
the business has evolved
and needs integration
across other marketplaces
Quick access to funds, manage
returning customer experience
Garage Seller
Getting rid of seasonal
unused items in the home,
wants best price for his stuff,
sells 4-5 times a year
Ease of use, hassle free payments,
buyer/seller communication
Seamless onboarding,
spend less time on integrations
Need professional invoicing,
first time buyer experience

16. Identify problem areas
● Increase my customer reach
● Want to get paid online and offline
● Need to fulfill items quickly
● Need fast access to my funds
● Want to manage budgeting
● Don’t want to pay high fees
● Want to easily spend my funds at
other marketplaces
● Want to manage tax documents
● Need a white label solution…

17. Online
checkout, NFC
payment, Tap
and Pay
Buyer online -
mobile QR code
payment, SMS
based
payments
Seller online -
via Card reader,
Barcode scan
Complete
Offline payment
using RFID, IVR
payment
Seller business
Buyer/Customers
With internet Without internet
WithoutinternetWithinternet
Data connectivity
constraints

18. Challenges across stakeholders
Small Business/Seller:
-High cost of transaction
processing and fees
-Separate marketing costs
for generating consumer
awareness
Consumer/Buyer:
-Inertia towards digital
payment/ security concern
-Lower awareness of new
payment platform
Acquirer:
-Gross acquisition costs
are high
-Separate marketing costs
for generating consumer
awareness
Issuer:
-Low margins while
processing payment
-High issuance cost and
maintenance - cost of
doing business

19. Thank you!
Always
● identify major opportunities
● isolate opinions vs facts
● evaluate the cost of inaction

20. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training