What to Expect From a Small vs Large Company by Salesforce Sr.PM
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Main takeaways: - Benefits and shortcomings of Product Management at a small vs large company - Tips to making the transition easier - Understand additional subtleties between working at a small and large company and determine what is best for you
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What to Expect From a Small vs Large Company by Salesforce Sr.PM
- 1. www.productschool.com What to Expect From a Small vs Large Company by Salesforce Sr.PM
- 2. FREE INVITE Join 35,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
- 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
- 9. COURSES Corporate Training Level up your team’s product management skills
- 11. Background BA/MA in Architecture Design for Social Change Marketing & Branding Agency Product Inno Consultancy Digital UX Consultancy Web/Mobile Development Sr. Product Manager David Mierke Sr. Product Manager, Salesforce dmierke@salesforce.com ACQUIRED Society of Consumer Affairs Prof. Kellogg School of Business Mgmt, NorthWestern University 1871 & WISTEM Tech Stars Chicago Inno
- 12. Customer Success Platform - 30,000+ employees - 150,000 customers - 3.75 million subscribers - $10.5 Billion #1 TOP50 COMPANIES THAT CARE WORLD’SMOST INNOVATIVE COMPANIES MOSTSUSTAINABLE COMPANIES
- 13. Sales Marketing Customer Success Tech & Product Service Customer Success Platform
- 14. Time, Money & Fun Finding Your Passion Wherever You Are
- 15. What is Passion?
- 16. Starting with a Question(s) Detail Questions What is Product Management? How do I become a Product Manager? What skills do I need to be a Product Manager? What are the different types of Product Managers? How do I transition into a Product Manager role? Do I want to work for a large or a small company? Do I want to travel a lot or be centralized? Do I want to own a product line or be part of a team? What industry do I want to be in? Is my primary goal to gain experience or lead a team? Initial Questions
- 17. Starting with a Question(s) Initial Questions Detail Questions What is Product Management? How do I become a Product Manager? What skills do I need to be a Product Manager? What are the different types of Product Managers? How do I transition into a Product Manager role? Do I want to work for a large or a small company? Do I want to travel a lot or be centralized? Do I want to own a product line or be part of a team? What industry do I want to be in? Is my primary goal to gain experience or lead a team?
- 19. Is this enjoyable & will bring me joy & happiness? Passion Time FunMoney Is this fulfilling & worth dedicating my time to? Is this something I’m good at & will be compensated for?
- 20. Passion Time FunMoney Enriching/Enjoyable but not Economical Not Livable Enriching/Economical but not Enjoyable Not Sustainable Enjoyable/Economical but not Enriching Not Impactful
- 22. Background
- 23. Profession Technology Business People Products, projects, resources, tools, etc. Colleagues, culture, managers, skill- sets, etc. Responsibility, career development, compensation, etc.
- 24. Profession People Relationships & Responsibilities Depth & Breadth - Robust workplace culture - Strong relationships with employees of all levels - More face to face time with colleagues and management - More employee autonomy - More product ownership and responsibility - Access to various departments and resources - Opportunity to travel and work across country/world - Ability to connect with SMEs and leading experts - Great mentor/mentee opportunities
- 25. Profession Technolog y Trial & Growth Expansive Toolset - Trial and pivot to opportunities quicker - Smaller, diverse projects - Faster creation and consumer testing - Learn variety of new products - Greater flexibility in company tools and technology - Enterprise level product usage - Deeper insights and analytics - Larger project scope and consumer base - Access to more products and other resources - More established operations and procedures
- 26. Profession Growth & Opportunity Stability & Balance - Learning different aspects of the business - High visibility of work & ideas - Personal compensation - Easier to develop and own an area/product in the company - Increased career mobility - Increased compensation and benefits - Balance work with life - Part of a larger team with potential high impact - Clear understanding of role and responsibility - Clearer career trajectory Business
- 28. Learn & Lead Always be moving between learning and leading Positives & Negatives Self reflect to determine what is important Takeaways Take the Leap The cost of delay and inaction is irreplaceable + -
- 30. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online
Notes de l'éditeur
- Before we begin, just a little bit of my background and how I came to be at Salesforce
- For those that don’t know who Salesforce, we’re apparently a pretty big deal.
- Now when I tell people I work at Salesforce, they sometimes just assume I work in Sales or for Tech & Product. But I actually work within the Customer Success group within Salesforce. We’re a group of about 10,000 people, so about a third of the company, and we’re responsible for customers getting set up with Salesforce, customizing it for their particular business, and making sure everyone understands how to use it. Specifically, I manage a product that is essentially a central repository for all the content and documents that our people need to do their job. Happy to talk more about what I do afterwards if anyone is interested.
- But, getting back to this presentation. When I was asked to give a presentation back in June of last year for the Product School, I honestly didn’t know what the Product School was I had no real idea what to speak about So after speaking with a few people, someone suggested to “Just speak what you’re passionate about” And for me, what I’m passionate about is passion. A lot of what I do outside of my day to day job is focused on innovation and entrepreneurs and helping them bring to life their vision. And one of the things I always tell people is that excitement and passion are contagious. I initially got into User Experience Design as a researcher, because I found myself able to talk to anyone about anything if it mattered to them. If they were excited about something, it got ME excited about it. So over the years, a friend and mentor of mine introduced me to a simple tool that I’ve adopted to help evaluate if what I’m doing is something in line with what I’m passionate about.
- What is passion? Someone will tell you that it’s a Result or Energy, it’s Excitement & Intensity, or the best is people will tell you that it’s a Plan. But the truth is, passion is a feeling and feelings can change over time And what’s more, you can have more than one passion. We all have more than one feeling, right? So while I’m here to try to provide you some insight into your decision between companies, remember that this isn’t full-proof, nothing really is, and this isn’t a one shot kind of deal. You’ll have to change and re-evaluate a number of times, because just like we change from year to year, so does what you care about and what you need from life. So if passion can change, and you can have multiple passions, how do you identify a career that matches the elements of your passion? Well before we get to that, first let’s level-set. something you can’t do what you do is who you are shouldn’t be hiding what you do for free? what do you do without anyone asking? who do you enjoy spending time with? who inspires you? how do identify a career that matches what you enjoy to do? matches the elements of your passion
- Obviously, when putting together this presentation, I wanted to make sure that all of you will find this interesting and useful and being at the Product School, I’m sure you’re all here to hopefully answer some if not all of these questions.
- So to set the stage, I’m going to try and focus a little more on these more detailed, fuzzy questions and hopefully give you a perspective on how you can start to evaluate the hundreds of options that you have before you, specifically Where Should You Work? Sound good?
- As I mentioned, to help you determine where you would like to take your career, I want to introduce you to two evaluation tools I use. I’ll talk about Passion first, but before you utilize these tools, you need to make sure take some time to self-reflect on what it is you enjoy, what it is you are good at, what you want to be good at. So spend some time before starting that job hunt or giving up on your current career
- Who here has ever been torn between two decisions. Whether it’s between two different jobs or even as simple as two different restaurants? And I’m guessing, the way most of you decided, or maybe you’re still deciding, is you looked at both options and evaluated both on a set of similar attributes: Distance from home, Benefits, Cost, Options, Taste, Menu (obviously I’m deciding between jobs) Now it’s a little less risky when determining what restaurant to go to versus which job to take. It’s also a little more black and white. The food is either good or not. Expensive or not. But with a career, it’s not always as black and white. There’s always positives and negatives when it comes to your career, which is something you should always remember. So we need to evaluate it on more than just tangible attributes For me, those attributes are Time Fun Money
- Time & Fun doing good and enjoying it but not making a living Fun & Money good at what like to do but not impactful Time & Money doing good and making money but can’t sustain it It’s difficult to find something that hits all three of these aspects, but at the least it should hit two of the three. This is also something that is not set in stone. Things change over time and what was once fun and meaningful, can alter. And that’s fine, you should always be re-evaluating Take time to understand first who you are and what you enjoy, part of that whole self-reflection. Then, as you start to come across companies or simply industries, you can start to evaluate whether or not it hits one, two, or all three of these aspects. For me, I’m re-evaluating things right now. I’ve been at Salesforce for 4 years, and it’s probably time to move and try something new. I’ve been thinking about moving towards something in the medical field. My UX skills are definitely something that is needed within the medical profession and it’s definitely an area that compensates well I enjoy creating products, leading new efforts, and educating people And there’s such an opportunity to create products that can truly impact the lives of so many people
- So the Passion tool is really great for that introspective evaluation of the more intangible attributes. But what about the tangible things, the hard FACTS of a company? Well, between two similar size companies, it’s a little easier. Both can probably offer similar pay The team and organizational structure is probably similar The type of work and the amount of travel are pretty clear So those questions I’ll leave alone since they’re a little more straight forward. Instead I want to touch on a harder question, one that isn’t so apples to apples, but can sometimes be more like apples to NASA’s Mars Rover. Should I choose a large company or a small company?
- Over my career, I’ve been lucky enough to work for some amazing companies. One of them was AKTA, a UX design consultancy based in here in Chicago. I joined the company as it’s twelfth employee Helped grow the company to around 75 people, including a development shop acquisition Then we were acquired by Salesforce A company of 30,000+ employees with offices around the world Where I am now a Sr. Product Manager and owner of a product that serves nearly half of those employees I’ve seen both the positives and the negatives of working for both a small and a large company and I feel I can fairly confidently tell you which is better. The answer……... is neither. Choosing between a small and a large company is not like choosing a restaurant. It isn’t black and white, nor is it even grey, but it is an entire rainbow of colors. In truth, I can’t tell you which size company is best, no one can. What’s more, it will likely change for you over time and change between companies. Even companies that are the same size. The best you can do, and the best that I can offer you is a glimpse into some of the benefits and drawbacks between the two. And hope this starts to point you in a direction so you can evaluate on your own.
- Who has ever seen this diagram before? It’s pretty common and very useful when discussing things like features, company objectives, and overall product perspectives. I’m going to try to use it as a way to evaluate some of the primary differences between small and large sized companies. But first, let’s translate these titles a little so you know what I mean by Business, People and Technology.
- Let’s start with people first and we’ll use AKTA and Salesforce as our point of references between the small and the large companies
- Regardless of which direction you go with first or next, you should always be looking to make sure you have the ability to learn and grow while also the opportunity to lead and mentor. And you don’t always have to switch companies to be able to do the other. Often times you’ll be able to spend time learning and leading at the same time, both at a small and large company. If you are able to find a company that enables you to do both, then you know that you have a found a place that has tremendous opportunity
- Regardless of which direction you go with first or next, you should always be looking to make sure you have the ability to learn and grow while also the opportunity to lead and mentor. If you are able to find a company that enables you to do both, then you know that you have a found a place that has tremendous opportunity You don’t create your life first and than living it, you create your life by living it.
- So as you start or continue to try to find the career that matches your passion, or if you’re still trying to determine what your passion is, hopefully these tools can help to start you off and get you started!