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Why is Product-Led Growth So Hard
by Heap EVP of Product
www.productschool.com
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
What it Takes to do
Product-Led Growth Right
Strategies for transitioning from
Sales-led to Product-led growth
THE
NEW
STANDARD
01
What is
Product-Led
Growth?
Primary interaction in
product
Users are buyers
Scalability
Post-IPO Stock Performance Cumulative Market Cap of Public PLG Companies
- OpenView Partners
People
Don’t Put Growth in a Box
People
Promote a Culture of Experimentation
Process
Align Around Metrics
Process
77% Buyers want to self-serve:
A 2015 Forrester report found that
nearly 75% of B2B buyers now say
they’d rather buy through an app
or website.
The Customer is in Charge
Source: https://www.productled.org/foundations/what-is-product-led-growth
Technology
Remove Barriers to Value and Payment
Technology
Make Your Tech Stack Work for PLG
People, Process, & Technology
Thank You
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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