Product Management presentation given during #ProductCon Online November 2021 by Amazon VP of Product, Stephanie Neil.

1. Working Backward From Your Vision
by Amazon VP of Product
www.productschool.com

2. CERTIFICATES
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4. Free Product Management Resources
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5. Working
Backward
from your
Vision
ProductCon November 2021

7. PRODUCT
MANAGEMENT IN A
NUTSHELL
● What does “good” look like?
● How do you measure “good”?

9. how it started how its going

10. 01
02
03
04
05
06
Write your vision.
Establish your board of directors.
Write your press release.
Map out your milestones.
Measure your success.
Wash, Rinse, Repeat once a year.

11. CREATE YOUR VISION
WHAT
● What are you hoping to achieve in life?
WHY
● Knowing what “good” looks like will guide your decisions throughout life.
HOW
● Write your resume in 10 years.
● Conduct a pre-mortem.
● Enumerate your values.

12. ESTABLISH YOUR BOARD OF DIRECTORS
WHAT
● A select group of people who are invested in helping you on your journey.
WHY
● You need perspective and experience that you trust.
HOW
● Mentors, coaches, guides -- oh my!
● Find the “you” of 5 years from now.
● Network (:

13. WRITE YOUR PRESS RELEASE
WHAT
● What does “good” look like in each role?
WHY
● This allows you to reflect on your journey & plan the next leg of “what good
looks like.”
HOW
● Write a PR-FAQ.
● Write your retirement speech.
● Run a retrospective.

14. MAP OUT YOUR MILESTONES
WHAT
● What critical beats must you hit to accomplish your goal?
WHY
● Helps illustrate and pace what you need to accomplish to a particular goal.
HOW
● Create a map of accomplishments you must hit.
● Lay out critical decision points.

15. MEASURE YOUR SUCCESS
WHAT
● Measures to evaluate whether you’re on the right track.
WHY
● If you don’t measure, how will you know if you’re succeeding?
HOW
● Salary, location, age.
● Product, team, scope, metrics.
● Think in terms of people and how you’ve impacted them.

16. 01
02
03
04
05
06
Write your vision.
Establish your board of directors.
Write your press release.
Map out your milestones.
Measure your success.
Wash, Rinse, Repeat once a year.

17. how it started how its going

18. Stephanie’s Key Learnings
● Don’t accept less than what you deserve.
● Share what you want openly and often.
● Own your success.
● Surround yourself with people who you’re excited to learn from.
● Pull people up with you.
● Work yourself out of a job.

19. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training