Jesse Friedman discusses Why you should choose WordPress to focus your efforts, time and money on learning. WordPress has the ability to make you a lot of money if you know what you're doing. Learn how to sell WordPress and make a career out of projects based on it.

1. WordPress As a Career
Jesse Friedman

2. Jesse Friedman - @professor
Author • Speaker • Professor • Developer

3. wdgwp.com/onamazon

5. @professor

6. facebook.com/wordpressandweb
Giving away 10 copies of Web Designers Guide to WordPress to the next 200 likes

7. launch.wdgwp.com/the-raffle/

8. Agenda
• Why WordPress • Build Process
• WordPress in the Wild • Activating a Theme
• Installing WordPress • Integrating Plugins
• Media • Putting a Site Live
• Site Architecture • WordPress Theming (code)
• Continuing Education • Maintaining Responsive Integrity
• Security
on.fb.me/wpandweb | @professor

9. I can’t teach you WordPress
Theming in 45 min
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10. I can’t teach my students WordPress
Theming in 11 weeks
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11. I CAN teach you how to learn
WordPress
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12. Why WordPress
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13. WordPress Powers 22 out of
every 100 new domains
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14. That’s 22% of the New Internet
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15. wordpress.com
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16. WordPress powers over 50% of
websites using a CMS
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17. Essentially
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18. Destroying
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19. the Competition
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20. In All Seriousness
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21. In All Seriousness
• WordPress has a lower barrier of Entry
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22. In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
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23. In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
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24. In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes
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25. In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes
• No real limit to how many sites you can host or what you can accomplish
Get over 30% of BlueHost
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26. In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes
• No real limit to how many sites you can host or what you can accomplish
• SIDE NOTE: I <3 Drupal (and it’s developers)
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27. In All Seriousness
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28. In All Seriousness
Think about your investment of
time, money and resources
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29. WordPress in The Wild
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30. WordPress Powers nearly
100,000,000 websites
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31. WordPress Powers nearly
100,000,000 websites
They are NOT all blogs
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32. People May Argue This
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33. The Truth Is
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34. The Truth Is
WordPress is a full fledged CMS
and it’s not going anywhere
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35. How do you Stand Your Ground?
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36. Show Facts!
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37. Show Facts!
Show EXAMPLES
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39. time.com

40. live.cnn.com

41. sanfrancisco.cbslocal.com

42. mashable.com

43. smashingmagazine.com

44. techcrunch.com

45. webdesignerdepot.com

46. archer-group.com

47. creativespaces.net.au

48. clouds365.com

49. jffdesign.com

50. Stand Your Ground!
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51. Now That I’ve Got You To Drink The Kool-Aid
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52. Now That I’ve Got You To Drink The Kool-Aid
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53. Now That I’ve Got You To Drink The Kool-Aid
• WordPress is a full fledged CMS great for Blogging and Other Projects
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54. Now That I’ve Got You To Drink The Kool-Aid
• WordPress is a full fledged CMS great for Blogging and Other Projects
• It’s fast, secure and highly reliable
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55. Now That I’ve Got You To Drink The Kool-Aid
• WordPress is a full fledged CMS great for Blogging and Other Projects
• It’s fast, secure and highly reliable
• Support from thousands of developers around the world
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56. Now That I’ve Got You To Drink The Kool-Aid
• WordPress is a full fledged CMS great for Blogging and Other Projects
• It’s fast, secure and highly reliable
• Support from thousands of developers around the world
• Proven to work!
Get over 30% of BlueHost
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57. Now That I’ve Got You To Drink The Kool-Aid
• WordPress is a full fledged CMS great for Blogging and Other Projects
• It’s fast, secure and highly reliable
• Support from thousands of developers around the world
• Proven to work!
• Plenty of educational resources and valuable information
Get over 30% of BlueHost
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58. How Do You Make Money?
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59. How Do You Make Money?
•Client based web projects
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60. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
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61. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
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62. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
• You don’t need to know how to develop just be familiar
Get over 30% of BlueHost
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63. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
• You don’t need to know how to develop just be familiar
•Partner with a Developer
Get over 30% of BlueHost
bit.ly/blhstcoup

64. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
• You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository
Get over 30% of BlueHost
bit.ly/blhstcoup

65. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
• You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository
• WordPress.org, ThemeForest
Get over 30% of BlueHost
bit.ly/blhstcoup

66. How Do You Make Money?
•Client based web projects
• Getting that project will be easier, using the power of WordPress
•Designing only
• You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository
• WordPress.org, ThemeForest
•Writing, Speaking, Consulting Get over 30% of BlueHost
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67. Installation
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68. Installation is Fast and Simple
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69. The One Click Install
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70. Next Steps
• Activate Theme of choice
• Install and Activate Necessary Plugins
• Install content
• Theme over content
• BUILD IN THE BROWSER
• Launch
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71. Demo
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72. Site Architecture
Getting Organized
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73. Categories Tags
Custom Taxonomies
Taxonomy
A Way To Group Things Together
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74. Pets
Broader Terms = Categories

75. Mammals
Slightly More Specific Terms = Child Categories

76. Reptiles and Amphibians
Slightly More Specific Terms = Child Categories

77. Birds
Slightly More Specific Terms = Child Categories

78. Fish
Slightly More Specific Terms = Child Categories

79. Tags
Should Be Used To Link Things Outside Broad Terms

80. (likes) Water
Should Be Used To Link Things Outside Broad Terms

81. Tags: “Hops”
Should Be Used To Link Things Outside Broad Terms

82. Tail
Should Be Used To Link Things Outside Broad Terms

83. Articles
Tutorials Interviews Reviews Rants
HTML
HTML
CSS
RWD
WordPress
CSS
jQuery
Translating This to Posts
Categories and Tags Working Together

84. Demo
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85. Image Resizing
Taking Control of Your Media
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86. Hard
Soft
Hard vs Soft Cropping
This is universal throughout WordPress
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87. Media Settings
Changing Cropping Sizes of All Images Uploaded
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88. Featured Images
a.k.a. Post Thumbnails
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89. Featured Images
Defining Names and Sizes
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90. Featured Images
Displaying Featured Images
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91. Demo
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92. Support
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93. Support
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94. Support
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95. Support
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96. Support
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97. WordPress Theming
Jesse Friedman

98. Build Process
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99. Planning
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100. Design
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101. Development
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102. Theme Build
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103. on.fb.me/wpandweb | @professor

104. FRAMEWORKS,
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105. FRAMEWORKS,
GRID SYSTEMS,
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106. FRAMEWORKS,
GRID SYSTEMS,
ALL THAT STUFF,
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107. FRAMEWORKS,
GRID SYSTEMS,
ALL THAT STUFF,
STILL WORKS!
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108. Get Started Building a Theme
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109. Get Started Building a Theme
codex.wordpress.org/Site_Design_and_Layout
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110. Get Started Building a Theme
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111. Get Started Building a Theme
codex.wordpress.org/Theme_Development
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112. Tools
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113. Themes
wordpress.org/extend/themes/twentyeleven
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114. Themes
themble.com/bones/
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115. Content
codex.wordpress.org/Theme_Unit_Test
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116. Styles
codex.wordpress.org/CSS
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117. Converting into a Theme
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118. Where Content Comes From
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119. Where Content Shows Up
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120. on.fb.me/wpandweb | @professor

121. REMEMBER IT’S JUST
MARKUP
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122. WordPress Calls
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123. The Template Tag
The Finished Product
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124. The Template Tag
The Static HTML
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125. The Template Tag
The Theme Code
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126. The Template Tag
The Generated Markup
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127. The Loop
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128. The Site
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129. The loop
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130. The Loop
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131. Once You’ve Mastered
These Two Steps
+
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132. functions.php
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133. Maintaining Responsive Integrity
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134. Addressing the User Admin
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135. Taking Control
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136. Taking Control
WordPress wp_is_mobile();
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137. Taking Control
WordPress wp_is_mobile();
<?php
if ( wp_is_mobile() ) the_post_thumbnail( 'post-thumb' );
else the_post_thumbnail ( 'post-large' );
?>
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138. Taking More Control
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139. Taking More Control
isiPhone() isSamsungTablet() iswebOS()
isBlackBerry() isHTCtablet() isbadaOS()
isHTC() isMotorolaTablet() isBREWOS()
isNexus() isAsusTablet() isChrome()
isDellStreak() isNookTablet() isDolfin()
isMotorola() isAcerTablet() isOpera()
isSamsung() isYarvikTablet() isSkyfire()
isSony() isGenericTablet() isIE()
isAsus() isAndroidOS() isFirefox()
isPalm() isBlackBerryOS() isBolt()
isGenericPhone() isPalmOS() isTeaShark()
isAcerTablet() isSymbianOS() isBlazer()
isYarvikTablet() isWindowsMobileOS() isSafari()
isGenericTablet() isiOS() isMidori()
isBlackBerryTablet() isFlashLiteOS() isGenericBrowser()
isiPad() isJavaOS()
isKindle() isNokiaOS()
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140. Create a Customized
Environment
wordpress.org/extend/plugins/wp-mobile-detect/
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141. Don’t Forget it’s NOT Just Mobile
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142. Maintaining Responsive
Integrity
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143. Meet Responsive Robot
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144. WordPress Rest of the Internet
22%
78%
WordPress Security
Step 1. Understanding It
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145. 99% of the time it’s
a lame password
WordPress Security
Step 2. Identifying Vulnerabilities
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146. •Create hard passwords
•Assign “admin” user account “subscriber” level access
•Don’t post under any Administrator level account
•Change your table prefix from wp_ to something like abc123_
•Force SSL in the admin
define('FORCE_SSL_ADMIN', true);
•Deny access to your wp-config.php file with .htaccess
•Remove your WP Version with
remove_action('wp_head', 'wp_generator');
WordPress Security
Step 3. Be Unpredictable
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147. BACKUP
Step 4.

148. BACKUP
Step 5.

149. vaultpress.com
on.fb.me/wpandweb | @professor

150. Jesse Friedman - @professor
Author • Speaker • Professor • Developer

151. wdgwp.com/onamazon

152. @professor

154. bit.ly/WP28days
use code JFRIEDMAN
bit.ly/WPadvanced
use code JFRIEDMAN
Thanks to thenounproject.com on.fb.me/wpandweb | @professor

155. launch.wdgwp.com/the-raffle/