This document discusses the importance of marketing and maintaining a strong business identity and image for construction companies. It emphasizes that marketing involves identifying target audiences that need specific construction services and maintaining an identity so the company is known for its expertise. A good business identity focuses on ethics, quality work, and being truthful, as this builds positive perceptions and loyalty. The company's logo, materials, and attire should consistently project its image. Developing a marketing strategy and plan that targets key groups and communicates the company's abilities is important for attracting new business and clients.

1. Marketing in Construction Business Identity & Image Marketing Strategies Proposals and Presentations

3. Marketing is one of the most neglected aspects of a construction company. A construction company must “advertise” their business to maintain vitality and forecast prospective work. Construction firms must have an IDENTITY , a STATEGY and an APPROACH

14. The construction customer is very sensitive to price, time and quality of product. It’s essential that construction companies maintain their services and make efforts to continually IMPROVE those services.

15. What’s NEXT?? The Marketing Plan can be simple or complex, can be developed in house or by a professional. But it is needed to focus on the future success of any construction company. Develop a MARKETING PLAN

16. NEXT CLASS Lecture continued: Marketing Strategies for Construction Companies Marketing Plan, Presentations, Proposals Reading to be Posted under Module #4: Reading: Marketing Services and Support