2. TODAY’S CLASS Lecture continued: Marketing Strategies for Construction Companies Marketing Plan, Presentations, Proposals
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4. “ The marketing program should convey the impression that the company will efficiently execute a construction contract with a personal touch of concern for the client’s interests” Clough and Sears; Construction Contracting , 1994
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8. Those who require construction services rank one thing the highest among those when selecting or reusing a contractor: TRUST
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17. “ A formal marketing program is an investment to achieve long-range success. It strives to establish a positive image of the firm’s capabilities in the minds of those in a position to influence the procurement of construction services.” Clough and Sears; Construction Contracting , 1994
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24. Additional Resources: Marketing Handbook For the Design and Construction Professional by: Society for Marketing Professional Services Publisher: BNi Publications
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27. NEXT LECTURE Policies and Procedures Manual Effective Communications and Correspondence in the Construction Company x