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An Intro To Communication Theory

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Robert Allen
Robert Allen
TechnologieBusiness
1  sur  12
Communication 130
What is “Communication”? ,[object Object],[object Object],[object Object]
So What is Communication, Then?!?! ,[object Object],[object Object],[object Object]
What is a Theory? ,[object Object],[object Object],[object Object]
Communication Theories… ,[object Object],[object Object]
Issue Social Science, Worldview I Humanities, Worldview II Human Nature Determinism (past experiences, personality, cause people to behave in certain ways) Knowable, Physical reality Pragmatism (people are practical and plan their behavior, not passive reactors) Goal of Theory Understand, Predict Understand Only Process of Theory Development Deductive (hypothesis before any research) Inductive (start with data, them develop theory) Focus of Research Particularism (whole picture will be uncovered piece by piece) Holism (Looking at the situation in its entirety) Research Methods Experiments, Quantitative Survey, Content Analysis Ethnography, Qualitative Survey, Textual Analysis
Types of Communication Research ,[object Object],[object Object],[object Object],[object Object]
Types of Communication Research (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Communication Research (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Communication Research (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Communication Research (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Communication Research (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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An Intro To Communication Theory

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  • 4.
  • 5.
  • 6. Issue Social Science, Worldview I Humanities, Worldview II Human Nature Determinism (past experiences, personality, cause people to behave in certain ways) Knowable, Physical reality Pragmatism (people are practical and plan their behavior, not passive reactors) Goal of Theory Understand, Predict Understand Only Process of Theory Development Deductive (hypothesis before any research) Inductive (start with data, them develop theory) Focus of Research Particularism (whole picture will be uncovered piece by piece) Holism (Looking at the situation in its entirety) Research Methods Experiments, Quantitative Survey, Content Analysis Ethnography, Qualitative Survey, Textual Analysis
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.