"What are the task necessary for successful marketing management?" help to understand marketing management task. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

1. WHAT ARE TASKS NECESSARY
FOR SUCCESSFUL
MARKETING MANAGEMENT ?

2. MARKETING MANAGEMENT TASK
DELIVERY VALUE
COMMUNICATING VALUE
SUSTAINING VALUE
DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
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3. IDENTIFY ITS POTNTIAL LONG RUN
OPPORTUNITIES AND TO DEVELOP
CONCRETE MARKETING PLAN
DEVELOPING MARKETING STRATEGIES
AND PLANS

4. ASSESSING MARKET OPPORTUNITIES
SCANNING OF MARKETING
ENVIRONMENTBY CLOSE MONITORING
OF PROFITABLE OPPORTUNITIES.

5. CHOOSING VALUE
DIVIDE MARKET INTO SEGMENT.
EVALUATE EACH ONE.
PAY CLOSE ATTENTION TO COMETITORS.

6. DESIGNING VALUE
PRODUCT QUALITY,DESIGN,FEATURES
PACKAGING IS HEART OF MARKETING
PROGRAM

7. DELIVERING VALUE
SHOULD BE DELIVER TO TARGENT
CONSUMER.
IT MUST UNDERSTAND THE VARIOUS
TYPS OF RETAILER, WHOLESELLER FIRMS
HOW TO MAKE DECISIONS.

8. COMMUNICATING VALUE
FIRM SHOULD COMMUNICATE FOR ITS
PRODUCT AND SERVICES.
USE ADVERTISING, SALES, EVENTS TO
COMMUNICATE.

9. DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
COMMUNICATING VALUE

10. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

11. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

12. THANK
YOU