1. Five simple ways to improveyour online effectiveness presented by Rad Dougall founder of
2. The tips 1 – Why do you have a website? 2 – Maximise Google Analytics 3 – Complete email campaign cycle 4 – Make everything accessible 5 – Consistent social presence
4. Two key reasons e-commerce brand & information Make sure you are competing Ensure customers can find you To strengthen your brand To keep in touch Sell to a wider audience Keep costs down Promote your products Always open
10. Write out your goals Keep them simple Be focused on your sector Collect feedback from users Shape your site Gradually apply changes Monitor their effect To-do for tip one
12. 4 tips for the price of 1 Goals > Funnel Visualization Traffic Sources > Search Engines Content >Top Content Report Custom Reporting
13. Identifies ‘leaks’ in your site Improve conversion rates Optimise PPC & email marketing Goals > Funnel Visualization
14. Identify frequent referrers Analyse online marketing effects Specifically PPC See where you need to improve Traffic Sources
15. See what your doing well Identify content visitors want Identify pages to improve Content >Top Content Report
16. Focus on metrics important to you Spend less time getting them Custom Reporting
17. Get Analytics Check you have it If not enlist some help to get it operational Remember your login View the reports Use the 4 reports to begin with Try different promotional activities Act on the information To-do for tip two
19. 42% of business users check their business email while on holiday. 53% of business users check their email six or more times per working day. 34% of internet users check their email continuously throughout the day. 96% of internet users' main reason for being online is email. Do you use email campaigns? (Source: Forrester Research, and Jupiter Communications)
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21. Quick overview report Easy to understand Easily see popular information Link activity report
22. Interest quickly dissipates Keep it short & to the point Optimise your title wording Make it scan friendly Link activity overlay 15% 10% Titles example: 3 tips for improving email usability and response rates or Email usability: 3 tips for improving your response rates 5%
23. Useful insight into behavior Illustrates many of the basic email principals Heat map analysis (Source: Jackob Nielsen Research)
24. Email clients have varied skills Focus on users requirements Ensure compatibility Email client breakdown
25. Spot trends Analyse what works for you Improve again and again Compare > Spot trends
26. Look at the reports Feed back the data To-do for tip three
30. Test your site Internet Explorer, Safari, Firefox, Opera, Chrome Test older browser versions From mobile platforms – iOS, Android, Windows, Palm, Symbian http://validator.w3.org/ Tweak your site Make the simple changes Create an improvement plan for larger issues To-do for tip four
35. Update regularly Don’t leave your feeds dry Be transparent Be timely Make sure you have a focus for your channel Check weekly Monitor the public chatter about your brand Quality check tweets Online content lives forever Separate personal & professional To-do for tip five Get CoTweet™
36. Why do you have a website? Write out your goals Shape your site To-do recap Maximise Google Analytics Get Analytics View the reports Act on the information Complete email campaign cycle Make everything accessible Look at the reports Feedback the data Test your site Tweak your site Consistent social presence Update regularly Check weekly Use CoTweet™
