Using music downloads or music download cards is an excellent way to engage and capture information from a marketing campaign. This presentation provides an overview of how music downloads can be used.

2. Music Downloads!
Music downloads have been one of the most popular
incentives for over a decade — and for good reason.
They continue to have high-perceived value with
consumers, who still download billions of tracks each
year.!
!
Recipients of these incentives enjoy receiving
complimentary music downloads and appreciate the offer
and the brand providing it. !
!
• Million of songs to choose from!
• Compatible with all modern media devices!
• The choice of song from favorite artists!
• A reward with wide reach!
Digital Rewards
Online Power, Real-World Reach

3. Clients can use this product to reach a wide audience, since
this product has very wide appeal. Plus, with over 4-million
tracks in our catalog, there’s a great deal choice. Every
recipient will be able to find something they enjoy.!
!
• An all time high, 1.65 billion digital tracks were sold in
2012. !
• Digital music sales now top physical music sales. (Nielsen
and Billboard)!
• Digital Album sales are up 14.1% from 2011 to 2012.
(Nielsen and Billboard)!
• Digital Track sales are up 5.1% in that same time period.
(Nielsen and Billboard)!
Why Choose Music Downloads?!
Digital Rewards
Online Power, Real-World Reach

4. What is a Music Download Card? !
The Reward!
The back of the reward card clearly displays the reward
the user will receive.!
The Design!
The front of the card features your logo and custom
artwork printed in full color.!
The Code!
Users enter their unique reward code on the website and
follow the on-screen instructions to redeem their reward.!
The Website!
This is the website address that users will visit to redeem
their reward.!
Digital Rewards
Online Power, Real-World Reach

5. Customers receive your offer
via a branded card or
product. !
They visit the website
provided and enter their
reward code. !
They select the music
download they would like
from the available options.!
How It Works!
Customers enjoy their gift
courtesy of your brand. !
Digital Rewards
Online Power, Real-World Reach

6. In a connected world, branded user experience is
everything. By carrying branding throughout the
process to redeem the reward, you can extend your
brand’s presence in every detail of the promotion.!
!
By incorporating a fully skinned accompanying
redemption experience, your company can easily
implement cross-channel touch points in a
creative, layered campaign.!
!
• The redemption website can be branded with
your logo and messaging.!
• Redemption process can be optimized for most
mobile devices and tablet computers.!
!
• Full landing pages also available to extend your
branding and messaging. !
!
!
Branded User Experience!
Digital Rewards
Online Power, Real-World Reach

7. Digital Rewards work anywhere and everywhere. Super
versatile, all you need is a code to deliver a successful
solution for your brand. !
!
Online Campaigns – Cut costs even further and include
reward codes in emails or provide them for completed online
purchases or desired actions. !
!
On Packaging – Easy and inexpensive to implement, codes
can be printed within packaging, as a label on packages and
beyond.!
!
At The Register – Reach customers at the transaction level
by delivering codes on receipts or via Catalina coupons at
the register.!
!
Direct Mail – When you print codes on direct mail, the total
cost of a rewards campaign could be less than the cost of
shipping any other item.!
Beyond Cards!
Digital Rewards
Online Power, Real-World Reach

8. Targeting The Right Audience!
Many industries can benefit from Music Download Cards.
They are a particularly good fit for Retail, CPG and
Entertainment but also Universities, Banking and
Travel & Tourism as a strong gift with purchase, on-
pack or in-pack or event giveaway.!
!
Widely desirable and of high-perceived value, this
reward can be used to target adults of all ages. !
!
Compact and inexpensive to distribute, Music Download
Cards are great for:!
!
• In-store giveaways!
• Gift-with-purchase!
• On-pack or in-pack premiums!
• Event offering!
• Job fairs!
• Employee Incentives!
..and more!!
Digital Rewards
Online Power, Real-World Reach

9. Digital Rewards
Online Power, Real-World Reach
We
partner
with
world
class
manufacturers
and
companies
that
do
not
sell
directly
to
end
users.
We'll
o7en
share
images,
case
studies,
and
ideas
from
our
partners.
If
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interests
you,
please
feel
free
to
contact
us.
We'd
be
happy
to
talk
to
you
about
how
it
might
be
able
to
help
you
with
your
sales
or
marke>ng
efforts.
Contact
Us:
• Marblehead
Marke>ng
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10. Digital Reward Cards have powered promotions for some of the world’s most well-known and respected
brands spanning all industries. !
In Good Company!
Digital Rewards
Online Power, Real-World Reach